Hey guys, welcome to part two of this blog series about growing on Instagram, which is one of my favorite marketing platforms!
If you have missed the first part of this series, here is a link to that blog post... which I highly recommend checking out before reading this one!
With so many strategies and things out there, I made this series to explain what was working for me and my Instagram accounts @profitingtools, @entrepreneur_motion, @wealthyunion and @rules2riches.
I am going to focus more on psychology and what to say in your posts and stories on Instagram in order to grow and gain followers in this blog!
It is one of the most important things for any marketing and many people don't take the time to figure it out... so I thought I could help you out a little!!
The New Instagram Algorithm
If you read my last blog post you would understand that there is a new algorithm on Instagram.
It is crucial to understand what that algorithm is and how you can beat it in order to get more likes and engagement on your posts!
Plus, understanding this algorithm and how to beat it is one of the best ways to grow and increase that follower count on Instagram!
If you have yet to check out that blog post I am going to link that below as well to read whenever you get the chance.
Here is the link to that blog post >>
You have to understand the algorithm that Instagram uses if you want to maximize your potential and follower count on this app!
Gaining Followers On Instagram The WRONG WAY
Okay well there are good and bad ways to grow on Instagram... even some ways that can get you banned from the app for spam. So might as well go over what those are first and help you avoid these "growth strategies" and save your account that you work hard on, each and everyday, from being banned.
The first strategy is a pretty obvious one to get banned or even just get followers that don't really care about your page is to buy likes and followers. While this might increase your follower count and likes, these are not people, or even real accounts sometimes, that care about your page or niche so they will never buy from you. This is just wasting your money.
The next strategy is using auto comment tools that leave comments like "nice post!" Or even just leaving these comments on profiles yourself. Honestly, they don't do anything and you are just wasting your time and money leaving them. They don't really increase your followers because who really cares if you get a generic comment on your post, that just shows lack of thought and effort.
Another REALLY POPULAR strategy is the follow/ unfollow strategy... Honestly there is better ways to get your account seen than this because you just grow through a ton of "fake" followers that don't really care too much about your brand or page! Trust me I tried it when I first started out and all it has done is hurt my engagement ever since!
This is because Instagram only shows your posts to a percentage of your audience in order to see how it performs first and if the percent they show it to is all fake followers then it isn't going to get engagement.
Finally, the strategy of posting a ton of posts per day, like one per hour, is crazy. Focus on quality content over the quantity of content that you are putting out! Posting this much will just get you marked as spam by Instagram!
Getting Instagram Followers The RIGHT Way
The right way to get Instagram followers is focusing on quality content rather than just posting as much as you can.
You have to give people a reason to follow you through your great stories, content, advice, etc. Otherwise what is the point of them following you? They will get nothing out of it.
Just think of it, you only follow people that give you value... whether that be advice, entertainment or friendship. There is really no other reason that you follow people other than you care about what they have to say. With that being said, nobody cares as much about your page as you and you have to realize and respect that!
The other mindset you have to have in order to gain Instagram follower the right way is thinking of Instagram as a community rather than just somewhere to post your content. You are creating a community on your page and you are part of a community as a whole on Instagram.
This means that you should be responding to the comment son your page, supporting people's page who support you and liking and commenting on their posts as well.
This also means liking and leaving real and engaged comments in your niche by searching influencers and hashtags in your niche on Instagram! This is how you build relationships that propel your success on and off of Instagram!
Connect With Us On Instagram
Hey guys, just wanted to take a little break here to ask a small favor! If you are liking the content so far and are looking for more tips, strategies, tools and just a hell of a good time as an entrepreneur, I would love it if you gave us a follow over on Instagram by clicking the button below! Thank yous o much for the support!
Also, if you want to hear about the latest strategies, tips, tools and blogs that I enjoy, subscribe to the email list and be the first to hear about everything!
Marketing Psychology To Understand In Order To Grow On Instagram
Instagram is much more than just some random posts and captions thrown up on a social media platform... the posts on the top accounts are carefully planned out.
Everything from the captions to what the posts say... planned out word by word, even if it doesn't seem that way.
The best accounts have taken the time to figure out which words work the best and draw the most engagement. They spend time testing words both in the captions as well as on the images (depending on the account) and figure out which ones work the best.
This is a psychology strategy that I highly recommend testing on your account!
Two of the main marketing psychology points to understand in order to dominate on social media are the concepts of scarcity and urgency. These are two factors that drive sales and conversions in your online store.
Scarcity increases conversion because people think that they have to buy now or they will miss out. Which leads to the fear of missing out. They start thinking "what if this works? or what if I don't get this opportunity again?"
This is why you see so many online courses saying they are only open for a limited time before closing forever... this prompts scarcity and the fear of missing out!
The other important marketing psychology to understand is the sense of urgency. This is brought up through the countdown timers on websites or the "sale ends in____." This promotes a sense of urgency which directly correlates to scarcity as listed above.
A little bonus psychology tip Ill give to you all is using the power of exclusivity. Make exclusive content on certain platforms and funnel followers from one platform to the other! Works very well for growing on Snapchat and growing on Instagram from what I have found. Send them over to your accounts by offering exclusive content they can find nowhere else except those platfroms.
Strategies To Grow on Instagram
I am going to show you a few of my favorite marketing strategies that incorporate the psychology that I mentioned above... definitely recommend trying out these strategies to start seeing some results in your business!
Strategy #1: I mentioned this above but it is one of the best strategies for cross promoting on social media platforms, I mainly use it for Instagram to Snapchat, as it is hard to get followers on Snapchat.
This strategy is mainly just putting up exclusive content such as strategies or tips for your niche on Snapchat and then promoting that on your Instagram stories and Instagram page in order to send people over there. Make sure to include your Snapcode and Snapchat name in the post or image so they can add you, or if it is a story just include it in the next story so they can tap and see your Snapcode.
This strategy is effective when you get the right wording by using words like "hurry before this content is gone forever" or "This course will never be at this price again so head over to my Snapchat in order to claim this deal."
Strategy #2: This strategy is super effective, especially on Instagram and that is offering giveaways on your page! When you do this though you have to keep two things in mind...
The first things is that you need to make the giveaway worth while for your followers so it makes them actually want to share and tag their friends. The bigger and crazier the giveaway the more traction it will get!
The next thing is in relation to the captions....and that is to do the giveaway in steps. When you mention ho they can enter to win make sure to write out the steps in the caption. Actually write out "Step 1, Step 2, ....." as this is a proven wording strategy to help people engage more!
Strategy #3: Another great strategy for Instagram is to promote your products for a limited time and have it put "scarcity" in the minds of your followers. This is seen through offering a product for a limited time only like people do when they have products for a few weeks only or if they close their courses for a long time!
This is one of the best strategies, more focused on the side of selling on Instagram and not so much growth but you could use it to grow as well.
A way you could use this strategy to grow would be to combine it with strategy number tow where they have to follow certain steps in order to be able to sign up for the exclusive product. Then, just make the certain steps like "follow my account" or "tag 3 friends" this is how you propel your growth!
I hope you all enjoyed another great blog in the Instagram and social media growth series! If you are looking to get updates on more of this blog series, click the link below and enter your email so I can send you not only when these blogs come out but other tips, strategies, tools and even a FREE social media guide right off the bat when you sign up!
Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!