Hey guys how is it going?!
Assuming you are here to learn more about ho to increase your reach and your engagement on social media... let's get started.
But before I do that, I would just like to say that I am no expert at this and am actually just starting to improve my social media reach and engagement as well using these strategies that I have been learning about and implementing! They were just too good not to share them with you, I am in no way trying to say this is the right way or that I created these strategies. These are just what have worked for me and what I have been seeing work for others as well!
Hope you enjoy this!
The Profiting Tools Social Media Story
Trust me I have tried almost all of the quick growth strategies, in hopes to get a large and engaged following quickly and easily. Well, unfortunately I have to tell you that this doesn't work. I tried the follow/ unfollow, apps that were supposed to increase engagement and get me followers and even those services you see that promise to increase your following.
Well, some of them did get me followers but they weren't real or engaged like you need if you are trying to build a business or sell anything online. And some others were just expensive as hell, like the services and they didn't work too well. At least not $30-90 a month well.
So there I was a couple of months ago wondering what to do, I was left with a decent sized following of 6k but they weren't really engaged so it was time to rethink this strategy and start playing the long term game rather than trying to take shortcuts.
I started researching larger Instagram accounts like Andy Frisella, Gary Vayerchuk, Grant Cardone, Tai Lopez, Jason Stone, Mark Cuban and more to see what they were doing that I wasn't doing.
I also looked t other accounts that weren't as well known or weren't super big influencers in their industries, but also had larger accounts such as Lewis Howes, Rich20Something and more to see if they were doing anything different too.
And let me tell you, I found so much information and strategies that were contributing to their success. And guess what?! None of them were through those paid services or following/ unfolllwoing:)
The Main Marketing Ideas Used On Social Media
Well before I dive into the more strategy part for this post, I would like to start off by talking about some marketing techniques/ mindsets that play a large role in growing an engaged social media following. And these can help you in more than just your social media too, they can be applied across all areas of your marketing!
The first is just simply to encourage engagement. In the captions of your posts leave them with a question that forces them to think and then engage in the comment section. Don't just leave a statement, you have to provide some type of encouragement for them to engage. This could be as simple as asking what their favorite places to travel are or where they dream of going, if you are running a travel company.... you get the idea right?
The next mindset you want to have or more of a psychological aspect for your marketing is to make them think something is scarce or that they are going to miss out if they don't click through right away. That is why so many marketers use "limited time only sale" or even just countdown timers until something is not available again. This also works if you create a free guide or just offer a free product for a limited time, if say they tag their friends, because they will be encouraged to do it quicker an increase your following quicker.
Similar to the "scarcity" mindset about, another marketing mindset to know for social media as well as just marketing in general is the exclusivity mindset. Make sure people think what they are getting is exclusive, that nobody else is getting it and make them feel that they are part of a small group of people that now or are in something. This is why many Instagram accounts have "exclusive mentorship groups" or some type of exclusive group that they close the entrance to after a certain period of time. Just like Tai Lopez's social media group and business groups that he closes after a certain amount of time.
Next, people love competition so why not incorporate that into your marketing and social media?! From Grant Cardone giving away cash on Instagram to Tai Lopez giving away iPads and Macbooks. Even Andy Frisella is giving away things like shoutouts and merch! Giveaways is a great way to encourage competition and people love competition, they will share with their friends, tag people, repost your stuff. Pretty much do whatever to win!
One of the most important things to realize for your success on social media is to offer content that is hard to get, or more valuable than other pages! Tai Lopez as well as Gary Vaynerchuk and Andy Frisella talk about this and it is actually one of the most important things you can do on social media to stand out, for obvious reasons. The harder it is for someone to make your content, say if you are sharing your expertise in an area or a story you have, then the more value you are bringing and the better exposure/ engagement you will have the potential to get!
Increasing Instagram Engagement
Instagram is one of my favorite platforms as well as one of the biggest, right behind Facebook so it only made sense to start here and explain how the larger accounts like Tai Lopez, Gary Vee were growing and engaging with their followings.
**I am not going to go over creating the content for any of these platforms because that really depends on the account and the main take away for content I already listed above with adding value.**
To start off, utilize the Instagram stories, and the hashtags that they allow you to use and the tags they allow you to have in the stories. The first way many accounts use the stories is to highlight their audience and thank them for their support (see below video to see an example). The next way they use it is to announce new things and run giveaways through.
If you are looking to use your story to increase your Instagram post engagement then try taking a screenshot of the account home page with the new post in it, then put it on your story and cover up the new post and add a caption on the story "let me know your thoughts on my new post" or something along those lines and tag your account in it. Don't forget to add a few hashtags to the story as well as Instagram now has hashtag stories that can help new people find your account!
Many influencers use this strategy in order to help their posts against the Instagram algorithm because Instagram doesn't post in chronological order anymore, rather it's based on the best performing posts. So putting this on your story gets more people to see the post and engage in a shorter period of time, thus pushing you higher on peoples feeds.
Next, Instagram is great for running contests and giveaways that will increase both your engagement and your followers. Find something you can give away whether it be cash like Grant Cardone or just a shoutout or product/ service. Them promote it in posts and stories and say they have to tag a friend, or repost and tag you, and follow in order to be entered. Depending on how good you make the contest there is a good chance for you to gain a large number of followers for little cost.
One of the best ways I have been finding to add engaged people to your following was to promote you account with other accounts of similar sizes and larger! I have tried promotions with Instagram by promoting my posts, and they do get you in front of a decent amount of people but not many are as loyal or engaged as those that you get from another account with a largely engaged following. The followers that this other account can send over are some of the most engaged because they are loyal to that other account and if they said to follow you they are trusting that other account that you have content of value, so be ready to deliver.
There are two ways to do this, you can pay a larger account to do this, which are usually fairly priced compared to the value they bring you. Or you can reach out and do a shoutout for shout out with a similar size account, which isn't as effective unless you have a larger audience of a couple thousand at least.
Finally, a strategy that many of you already know is the hashtag strategy which actually works pretty well when combined with other strategies, on it's own it's powerful but you just get more growth when you use other strategies as well. Instagram allows up to 30 hashtags in the caption so make sure to use them all effectively by using hashtags related to your page/post.
**BONUS** below I'm including the links of three larger accounts I own on Instagram if you are interested in promoting your page I can give you some great deals if you say you came from the blog:)
Increasing Facebook Engagement
Facebook is an interesting platform because you really have to pay to play unless you funnel in traffic from other platforms but I will give you some ideas as well as things I have learned and tested to help you do both of these things!
Facebook has an algorithm, much like Instagram, where it is based on engagement and you only have the potential to reach so many people as a business page without paying. This means that even if you have a large following on Facebook, like saw Gary Vaynerchuk or Lewis Howes, you are going to have to pay to "boost your Facebook post" which allows you to reach more people based on how much you pay. This is actually one of the best platforms to promote on as you can get such a large reach of people for minimal marketing dollars spent!
To start off, I am going to go over some of the FREE ways that I have found work fairly well with Facebook to start getting some people over to your page, but there really is no way to get around paying on this platform if you want real growth!
So the first way that I found works well is to offer exclusive Facebook content to your followers on other platforms. Do this by promoting a snippet of a video or a few posts of a series, that you are only putting on Facebook, and then telling them that the only way to get the rest of the content is to go and like your Facebook page! This actually works very well for FREE Facebook strategies and is one of my favorites!
Another strategy that I have not tested out as much but has potential to work well, when used right, is to create relationships with people, or just reach out to others who are sharing bigger pages content and ask if they could check yours post out and share it if they find any value in it. The only way this will work is if you are posting content of real value that stands out from others!
Now onto the paid approach on Facebook!
This is one of the better approaches for both selling products/ services and growing your page because it gives you the largest reach. Essentially all you need is a good video or image post that represents your page/ business and then a strong call to action in the image. Then you target the people and demographic you are looking for by pressing "boost" on the post or "promote my page."
Finally, a good strategy for adding more likes to your business page I learned from one of The Tai Lopez show podcasts and then actually started to test and it works amazing... That is to create an add that relates to your business in some way and others can relate to and then in the caption put "if you agree like my page" and then start promoting it to your target audience!
Below is what my social media feed currently looks like on Facebook to see an example of some of these posts, sorry it doesn't show any of my ads or boosted posts:/
Increasing Twitter Engagement
just Twitter is one of the more "unknown" platforms for increasing your reach but there are a few things that work fairly well if you look at some of the larger accounts and what they are doing!
First off is based around content, and that is to offer value, value and more value. When someone clicks onto your Twitter profile you want them to see a ton of posts that are valuable to them and they can learn or gain insight from. Within those posts of value you can sprinkle in some sell and links to your website (because Twitter allows direct links to places unlike Instagram). But make sure to focus on adding value.
The next thing that I noticed many of them doing is actively replying to tweets about them as well as tweets within the industry. Whether it is roasting people online like Tai Lopez does or just going to the Twitter search feature to search your niche and start conversations with others, around topics, by replying to their tweets. A basic example of this is below, showing how to search and then start replying to tweets, it is pretty self explanatory.
Increasing Your Snapchat Engagement
Snapchat is one of the hardest platforms to increase your reach on just because there is no search feature that allows you to search for other peoples Snapchat accounts, like on every platform. This means that people just can't search for your account and then add you as a snap friend, they actually have to get your snapcode and then go to their snapchat to add you! Kinda a pain in the ass!
There are people like Kylie Jenner and Tai Lopez who have figured a few ways to crack the code on Snapchat and that is basically by just using strategies from other platforms to funnel people oer to their snapchat profiles.
Essentially you are going to want to offer giveaways or exclusive content on Snapchat only and then promote it from your other channels. You can do this by posting on your other channels about it and then along with the post have a image of your snapcode and username that they can save (or screenshot) and add you!
One way that works well is actually using Instagram stories to add one piece of content you only posted to Snapchat (ideally a video as they work the best) and then saying "for more join us on Snapchat." Then right after that story add another story with your Snapcode so it makes it easy for them to add you!
Then once they come over there it is essential to retain them by creating your own voice on snapchat around who you are and making entertaining content, not just spamming your ads and promoting yourself!
Feel free to add us on Snapchat while you are at it... Hell of a good time on the journey of entrepreneurship:)
Hope you all enjoyed the post and learned a few things that you can start to implement! I included my social media links below if you would like to join the millennial entrepreneur's community and follow me:) Have a great rest of your day!
Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!