Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely
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About The Decision Making Book
Predictably Irrational, by Dan Ariely, helps us understand why we are making the decisions that we are and if the decisions we are currently making are benefiting our lives or harming our futures. The goal of this book is to help us identify our everyday decisions that are irrational and make them more rational so that we can create the habits we need to in order to become successful!
Everyday we make thousands of decisions from what to do, who to do it with, what we do to get closer to achieving our goals and many more! Ariely refutes the assumption in this book that we make decisions in rational ways.
Why is it that we use coupons to save on small foods thinking that we are making a good decision yet spend more than we can afford on a fancy dinner?
Ariely helps you answer these types of questions and also helps you understand why we consistently make decisions to overpay, underestimate and procrastinate. He will show you that these behaviors are far from random and that there are ways to change the behaviors so that you can develop successful habits!
Don't limit your success based on the habits that you have but rather identify these poor habits, improve your decisions that you make daily and get headed in the right direction on your path to success!
One of my all time favorite books, The Third Circle Theory by The Secret Entourage also dives deep into this subject of decision making and why we make the decisions that we do. So don't forget to check that out as well!
Thoughts & Insights From Amazon
"The book has many strengths, the main one being that it convincingly
presents many ways people are wired and/or conditioned to be irrational,
usually without even being aware of it. This eye-opening revelation can be
a bit disheartening, but the good news is that we can fix at least some of
this irrationality by being aware of how it can arise and then making a steady
effort to override it or compensate for it..." -Irfan A. Alvi, Amazon
"What Ariely has done here is shift a lot of the thinking developed by such pioneers as Kahneman & Tversky who worked in behavioral economics, and moved it into the everyday sphere..." -D. Stuart, Amazon
How This Book Will Benefit You
-You will be able to determine if the decisions you are making everyday are rational or irrational and identify what ones you could improve!
-You will be able to create good habits through your improved decisions that will help you create the life you dream of!
-You will learn that the irrational decisions you make are predictable and systematic. This will give you a whole new understanding of yourself and the decisions you make.
-You will learn how to prevent being fooled by your mind and how to effectively control your emotions!
-You will learn all of these lessons and tips on mindsets through many relateable stories, making you want to keep reading and learning!
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