Hey guys, welcome to part two of this blog series about growing on Instagram, which is one of my favorite marketing platforms!
If you have missed the first part of this series, here is a link to that blog post... which I highly recommend checking out before reading this one!
With so many strategies and things out there, I made this series to explain what was working for me and my Instagram accounts @profitingtools, @entrepreneur_motion, @wealthyunion and @rules2riches.
I am going to focus more on psychology and what to say in your posts and stories on Instagram in order to grow and gain followers in this blog!
It is one of the most important things for any marketing and many people don't take the time to figure it out... so I thought I could help you out a little!!
The New Instagram Algorithm
If you read my last blog post you would understand that there is a new algorithm on Instagram.
It is crucial to understand what that algorithm is and how you can beat it in order to get more likes and engagement on your posts!
Plus, understanding this algorithm and how to beat it is one of the best ways to grow and increase that follower count on Instagram!
If you have yet to check out that blog post I am going to link that below as well to read whenever you get the chance.
Here is the link to that blog post >>
You have to understand the algorithm that Instagram uses if you want to maximize your potential and follower count on this app!
Gaining Followers On Instagram The WRONG WAY
Okay well there are good and bad ways to grow on Instagram... even some ways that can get you banned from the app for spam. So might as well go over what those are first and help you avoid these "growth strategies" and save your account that you work hard on, each and everyday, from being banned.
The first strategy is a pretty obvious one to get banned or even just get followers that don't really care about your page is to buy likes and followers. While this might increase your follower count and likes, these are not people, or even real accounts sometimes, that care about your page or niche so they will never buy from you. This is just wasting your money.
The next strategy is using auto comment tools that leave comments like "nice post!" Or even just leaving these comments on profiles yourself. Honestly, they don't do anything and you are just wasting your time and money leaving them. They don't really increase your followers because who really cares if you get a generic comment on your post, that just shows lack of thought and effort.
Another REALLY POPULAR strategy is the follow/ unfollow strategy... Honestly there is better ways to get your account seen than this because you just grow through a ton of "fake" followers that don't really care too much about your brand or page! Trust me I tried it when I first started out and all it has done is hurt my engagement ever since!
This is because Instagram only shows your posts to a percentage of your audience in order to see how it performs first and if the percent they show it to is all fake followers then it isn't going to get engagement.
Finally, the strategy of posting a ton of posts per day, like one per hour, is crazy. Focus on quality content over the quantity of content that you are putting out! Posting this much will just get you marked as spam by Instagram!
Getting Instagram Followers The RIGHT Way
The right way to get Instagram followers is focusing on quality content rather than just posting as much as you can.
You have to give people a reason to follow you through your great stories, content, advice, etc. Otherwise what is the point of them following you? They will get nothing out of it.
Just think of it, you only follow people that give you value... whether that be advice, entertainment or friendship. There is really no other reason that you follow people other than you care about what they have to say. With that being said, nobody cares as much about your page as you and you have to realize and respect that!
The other mindset you have to have in order to gain Instagram follower the right way is thinking of Instagram as a community rather than just somewhere to post your content. You are creating a community on your page and you are part of a community as a whole on Instagram.
This means that you should be responding to the comment son your page, supporting people's page who support you and liking and commenting on their posts as well.
This also means liking and leaving real and engaged comments in your niche by searching influencers and hashtags in your niche on Instagram! This is how you build relationships that propel your success on and off of Instagram!
Connect With Us On Instagram
Hey guys, just wanted to take a little break here to ask a small favor! If you are liking the content so far and are looking for more tips, strategies, tools and just a hell of a good time as an entrepreneur, I would love it if you gave us a follow over on Instagram by clicking the button below! Thank yous o much for the support!
Also, if you want to hear about the latest strategies, tips, tools and blogs that I enjoy, subscribe to the email list and be the first to hear about everything!
Marketing Psychology To Understand In Order To Grow On Instagram
Instagram is much more than just some random posts and captions thrown up on a social media platform... the posts on the top accounts are carefully planned out.
Everything from the captions to what the posts say... planned out word by word, even if it doesn't seem that way.
The best accounts have taken the time to figure out which words work the best and draw the most engagement. They spend time testing words both in the captions as well as on the images (depending on the account) and figure out which ones work the best.
This is a psychology strategy that I highly recommend testing on your account!
Two of the main marketing psychology points to understand in order to dominate on social media are the concepts of scarcity and urgency. These are two factors that drive sales and conversions in your online store.
Scarcity increases conversion because people think that they have to buy now or they will miss out. Which leads to the fear of missing out. They start thinking "what if this works? or what if I don't get this opportunity again?"
This is why you see so many online courses saying they are only open for a limited time before closing forever... this prompts scarcity and the fear of missing out!
The other important marketing psychology to understand is the sense of urgency. This is brought up through the countdown timers on websites or the "sale ends in____." This promotes a sense of urgency which directly correlates to scarcity as listed above.
A little bonus psychology tip Ill give to you all is using the power of exclusivity. Make exclusive content on certain platforms and funnel followers from one platform to the other! Works very well for growing on Snapchat and growing on Instagram from what I have found. Send them over to your accounts by offering exclusive content they can find nowhere else except those platfroms.
Strategies To Grow on Instagram
I am going to show you a few of my favorite marketing strategies that incorporate the psychology that I mentioned above... definitely recommend trying out these strategies to start seeing some results in your business!
Strategy #1: I mentioned this above but it is one of the best strategies for cross promoting on social media platforms, I mainly use it for Instagram to Snapchat, as it is hard to get followers on Snapchat.
This strategy is mainly just putting up exclusive content such as strategies or tips for your niche on Snapchat and then promoting that on your Instagram stories and Instagram page in order to send people over there. Make sure to include your Snapcode and Snapchat name in the post or image so they can add you, or if it is a story just include it in the next story so they can tap and see your Snapcode.
This strategy is effective when you get the right wording by using words like "hurry before this content is gone forever" or "This course will never be at this price again so head over to my Snapchat in order to claim this deal."
Strategy #2: This strategy is super effective, especially on Instagram and that is offering giveaways on your page! When you do this though you have to keep two things in mind...
The first things is that you need to make the giveaway worth while for your followers so it makes them actually want to share and tag their friends. The bigger and crazier the giveaway the more traction it will get!
The next thing is in relation to the captions....and that is to do the giveaway in steps. When you mention ho they can enter to win make sure to write out the steps in the caption. Actually write out "Step 1, Step 2, ....." as this is a proven wording strategy to help people engage more!
Strategy #3: Another great strategy for Instagram is to promote your products for a limited time and have it put "scarcity" in the minds of your followers. This is seen through offering a product for a limited time only like people do when they have products for a few weeks only or if they close their courses for a long time!
This is one of the best strategies, more focused on the side of selling on Instagram and not so much growth but you could use it to grow as well.
A way you could use this strategy to grow would be to combine it with strategy number tow where they have to follow certain steps in order to be able to sign up for the exclusive product. Then, just make the certain steps like "follow my account" or "tag 3 friends" this is how you propel your growth!
I hope you all enjoyed another great blog in the Instagram and social media growth series! If you are looking to get updates on more of this blog series, click the link below and enter your email so I can send you not only when these blogs come out but other tips, strategies, tools and even a FREE social media guide right off the bat when you sign up!
Guess what? It is nearing the end of the first month in 2018 and Instagram is changing their algorithm again, like many people have seen by decreased engagement on their posts from what used to work so well!
Instagram's algorithm is a never ending game that we will never figure out but people have found strategies to get around the newest and one of the algorithm changes with the most drastic changes.
This new update to the algorithm might have totally changed the way we use, engage and post content on Instagram!
It has turned what many believed to be loopholes in the Instagram algorithm and turned them into things that can actually hurt your account, engagement and follower count.
Are you reliant on hashtags, engagement groups or "pods?" to grow your account? You might want to keep reading then!
The Importance of Instagram for Businesses
Instagram is one of the biggest social media platforms out there and also one of the most engaged platforms... meaning it is the perfect setup for growing a community around your brand, gaining a following and marketing your products or services!
Instagram makes it easy to engage with your followers through commenting, which is crucial to building a trusting community that will buy from you.
They also have one of my favorite direct message tools that makes it easy to send and respond to your direct messages. I have found this to be an unmatched sales strategy as people check and respond to their Instagram direct messages much more than they do on other platforms.
Also, Instagram allows you to create a business account that will show you your demographics and what time is the best time to post at. This is a golden resource as it pretty much tells you what time to post in order to get the best engagement on your account.
Instagram is an unmatched tool for marketing when you figure out how to correctly use it... and that is the hard part! people are always looking for those "gain followers fast" strategies and there are strategies out there that help you grow but everything takes time... anything that happens "fast" is likely fake followers that might like and comment but will NEVER buy from you!
Loopholes In The Instagram Algorithm
Ever since Instagram got rid of the chronological timeline, people have been trying to figure out the loopholes in the algorithm to help them grow at the same rate or even faster than they were before.
And many of them were working very well, possibly until now...
What used to be working well and now many be changing include things like engagement groups and hashtags... two of the main growth strategies so this could be a big deal!
The first thing that many people use to increase engagement are what they call "pods" or engagement groups on apps like Telegram or just in the Dm section of Instagram. In these groups, pages share their posts and everyone in the group comments and likes the picture in order to "boost" the post on newsfeeds and trick Instagram into thinking the post is performing well so they show it to more people!
Another strategy, based around hashtags, was to add up to 30 relevant hashtags in the comments section of your post in order to get more exposure and in turn get more followers!
That has actually been a really effective strategy the past year to help gain exposure but it just hasn't had the same results as it used to this year and the new algorithm might be to blame for that!
Finally, a less common, but still popular strategy, was autolikers and auto comments on Instagram posts that would comment "love this!" or "Nice Post!" on accounts to help you get exposure and while this did help, it was very "blackhat" (not the most ethical) when it came to Instagram and could even get you banned if used wrong.
How have these strategies changed with the new algorithm though?
What Is The New Instagram Algorithm for 2018?
While nobody REALLY knows what the Instagram algorithm is, it is mostly just speculation, there are people consistently testing things and seeing what is and isn't working.
I will start out by going over the strategies that used to work and I listed above and then move onto other things people have found with the new algorithm.
To start off, the engagement groups or "pods" that used to work, no have the potnetial to get flagged and even get you "shadow banned" or have even less exposure on your content than before if Instagram notices this type of action.
No longer are these "pods" a loophole in the system, they can actually hurt your Instagram account.
Next, in terms of hashtags... the 30 hashtags in the comment section just isn't working like it used to work. Now it seems that you could potentially get shadowbanned with that many hashtags in your captions as Instagram could mark it as spam.
Also, hashtags show be within the caption of the post now and not the comments as they might not get put in the hashtag search if they are in the comment section.
As for the people commenting short little comments with just emojis or comments such as "nice post." Those might not even be marked as engagement on pictures anymore! Now, it appears Instagram is looking for anywhere between 3-4 words in order for it to count as engagement!
Here is a list of some of the other things people have noticed and that Instagram has changed with the new algorithm....
Connect With Us On Instagram
Liking what you see so far?
Before I get into some tips to beat this new Instagram algorithm, I wanted to tell you a little more about our community at Profiting Tools.
We are a community for entrepreneurs on their journey to success, looking for some tips, resources, tools and strategies to help multiply their results and get going down teh path to their success!
If you would like to join the community I'll include a link to follow us on Instagram and if you are looking to catch more content like this first, be sure to subscribe to our email list... which will be the second button below!
How Your Page Can Beat This Algorithm
Step #1: Try dropping the engagement group and see how engagement is impacted!
Step #2: Use 5-10 (test out best number for you) hashtags and put them in the caption rather than in the comment section. Also, use hashtags that have a large following but not large enough that you will just get pushed out of the feed right away. Aim for medium sized hashtags where you have the potential to rank in the top posts.
Step #3: Start leaving comments, on posts in your niche, that are thoughtful and pose a question or give your opinion, rather than just leaving comments like "nice post!"
Step #4: Switch over your account to a business account to see engagement and data points.
Step #5: Start responding to comments within an hour of getting them to keep engagement up... to make this easier just turn on your notifications to see when people comment!
Step #6: Switch up the hashtags you use on posts, don't keep using the same ones.
Step #7: Use the stories feature to get your account to pop up more often!
Step #8: Don't change the caption within 24 hours. Also, don't delete and repost right away...
Hope you all gained a little understanding about the new Instagram Algorithm and how it can impact your business.
Look forward to hearing your comments!
Have you tried paying for Instagram service that just don't help you grow, or just gie you fake followers that aren't engaged?
Well, you aren't alone... I was in the same boat! It actually sucks because even if they work its not at the level you thought or they are fake followers that don't really care about you, your business or your brand!
Time to change that and start getting real and engaged Instagram followers for your page!
I have been testing out a few strategies that I found around the internet from people like Gary Vaynerchuk, and also some that I created and found some that work really well!!
So let's get started, what do you say?!
The Most Important Thing To Understand In Order To Grow Organically On Instagram
Okay, there is one misconception that I have found when people start looking for ways to grow on Instagram...
That misconception is quantity over quality.. and that couldn't be more wrong. They think that following then unfollowing people when they follow back, posting a shit ton or boring content, or just leaving comments such as "nice post" on as many posts as they can will result in more followers for them.
Well, they obviously have never tried those things out because then they would know that they DON'T WORK! The only thing they are going to get you is some fake followers that don't give a fuck about your brand.
Just think about it, would you want to follow or even look at the profile of someone that just left a ton of emojis as a comment on your account? Probably not, they didn't take time to engage with you so why would you follow or engage with them?
Once you understand that misconception, we can move onto what you need to understand.... and that is that Instagram is a COMMUNITY of pages, not just a platform to post your content and leave it.
A community is a place where you comment and engage with others in your niche, build relationships, and they will do the same for you!
Focus on this and the whole game of Instagram will change... Instead of just posting pictures and hashtags then leaving the app, try building relationships with those in your niche!
The Best Free Ways To Grow On Instagram
In a few sections I will get into my favorite strategy I will go over some of the other strategies that I have used in the past and that still work when trying to grow organically on Instagram.
The first strategy is the simple hashtag strategy which has actually changed with the new Instagram algorithm... Two approaches here to try out, it used to be adding 30 hashtags related to your niche in the comments of your post..
But with the new algorithm change many people have found this not working, instead they are saying the new update is having 5 niche hashtags in the caption work the best.
Try out both strategies and let me know what works and what doesn't... would love to hear some feedback!
The other strategy that has worked very well for me is shoutout for shoutouts with larger and similar sized accounts.
You can either pay for shoutouts by going to large accounts, paying them a fee and creating an ad for their page (video ads work best) for them to promote! This way results in much faster growth but can cost a couple hundred dollars for a couple posts on these larger pages!
The other way is to find similar size accounts and exchange a shoutout on your page for a shoutout on their page.. just make sure they have an engaged following and aren't just getting a couple likes per post!
Connect With the Entrepreneur's Community on Instagram
Before I get to explaining one of my favorite strategies for growing organically on Instagram, on that I have been personally using... I would love to invite you to join the community for entrepreneurs over on our Instagram Page!
If you like this type of content then you will love our Instagram community as we are contently sharing tips, tricks and resources for growing on social media!
Click the button below and join us on Instagram!
And if you are looking for more content like this, stay tuned for when I drop more on the blog by being the first to hear in my newsletter!
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Now My Favorite Strategy for Gaining FREE and Organic Instagram Followers
Okay so now for the good part! How to get real and organic Instagram followers... this is one of my favorite strategies that I have been testing out on both the @profitingtools Instagram and the other accounts I own (@entrepreneur_motion, @wealthyunion and @rules2riches).
This strategy is super simple actually and I combined it with Gary Vaynerchuk's commenting strategy about leaving real comments on the top 9 posts in 10 niche hashtags...
It just takes some time but so does everything else that works in business!
So here are the steps to the strategy....
Step #1: Make sure you are following almost strictly larger accounts or people in your Instagram and business niche...
Step #2: Go to the 10 top hashtags in your niche (or more if you want) and press the follow button to allow top posts in those hashtags to appear in your newsfeed.
Step #3: Go into your newsfeed where there should be recent posts for large accounts you are following, smaller accounts in your niche and then some random posts that are in the hashtags you are following.
Start engaging in your newsfeed by liking and then leaving REAL comments that you put time into on the posts... Don't just be like "great post" relate it to your life, share advice, share a story, comment on something specific... this is the key and how you create relationships/ grow an organic following.
Step #4: After that, go to 10 hashtags related to your niche, some larger and some medium sized hashtags and engage with the 9 featured posts in those hashtags... and this is Gary Vaynerchuks $1.80 strategy because you are leaving your "2 cents" on 90 posts!
Step #5: Choose another hashtag in your niche, it can be one you have already used... then start going down the feed of most recent posts and leaving your comments on their posts and starting conversations. Just like in step #3!
Why This Strategy To Grow On Instagram Works The Best
This is hands down the best strategy to grow organically on Instagram and here is why:
First off, it works a little quicker than trying to organize and arrange a handful of shoutouts for your account everyday or week.
Also, it really hammers down the community aspect of Instagram as these comments can lead to conversations and even business deals. In return, many people start to leave comments like this on your post because you engaged with them!
Finally, it helps you build relationships on this platform by getting to know and connecting with other accounts in your niche. It is all about your relationships in business so start building them!
Thank you for all of the support guys and I hope you learned something and will apply this strategy! Let me know what kind of results you get with it. Stay tuned for more tips, tools and strategies like this!
Thanks again for the support,
Feeling a little stuck with what to do in order to make money online, but you know deep down that a job just isn't for you?
I know the feeling, it's a hard one and many just end up never really pursuing anything and having to go back to work for someone else doing something that they hate!
That is not the goal of the Profiting Tools community at all... I want to help you, "young" entrepreneurs find out how to actually start making money and profiting online.
So, I am starting with this blog post, in a series of many blogs (free of course) that will help you learn how to become an entrepreneur online and start finding strategies that work for you in order to sell and start seeing real money come in through your entrepreneurial endeavors.
The focus of this first blog is going to be how to learn not just the skills and lessons you need to become an entrepreneur, but also the mindsets... which is one of the most important aspects!
If you are looking to stay informed on when the new blogs drop on more specific strategies and ways to make money online then click the link below and join the newsletter where you will be the first to hear about the new blog posts!!
How Can I Start My Own Business With No Money
Businesses used to cost a small fortune to get up and running. It used to costs thousands of dollars just to start a website, which you can now do for just a couple dollars using services like WEEBLY website designs (what I personally use at the moment).
No, with the advancement of the internet, many people are seeing how cheap a business can be started for very little or even no money and they are even more interested at the potnetial that chasing their passions can bring them.
So, how can you "start an online business with no money?"
Well, there are many options that you can go for, all depending on your personality type and the type of business you are looking to run!
Here are some options on the platforms you can use in order to start your online business with no money:
Those were just a few of the options on how to get your business started online because we are going to be focusing more on that in the next blog post...
This post is going to be solely focused on building that business foundation you need in order to get started.
That includes learning the lessons, learning about business and just figuring out who can teach you the skills you need in order to be successful in business.
You don't want to just jump into business without a foundation and a plan, this will save you sooo much time and money down the road if you invest in yourself at the beginning!
How To Become An Entrepreneur At 18
So you are "young" right now, not necessarily 18 but just looking to start your entrepreneurial journey... what is the most important thing you can be doing?
Well, there are two things that I did when starting my business that helped me a ton so far!
So, if you are looking to become an entrepreneur at 18 years old or just looking to become one in general, here is what you should start out focusing on....
Just start working on SOMETHING related to what you are passionate at the moment... whether that is starting a YouTube channel around your favorite activity or a social media page around your passions.
Start doing something that helps you build skills as well as a name for yourself in an industry! Focus on getting attention and growing a following and there is so much you can do with that then!
The second thing to focus on is LEARNING!
This is probably the most important thing to be focused on because it is going to save you time and money in the long run!
Imagine being able to know what is going to work (or is likely to work) and what isn't in business. Or being able to learn how the most successful people in their industries got there.
Well that is exactly what you will do once you start researching and learning about business and entrepreneurship! So, how exactly do you start doing this though?
Well, there are a few ways!
The first is to start reading books, I try and read two per week, which is not crazy at all... you just have to make reading a habit and you will learn soooo much about life and business. Just read fro an hour or two in the morning and/ or at night and see the difference it can make in your life!
The next way, is through podcasts such as the MFCEO Project by Andy Frisella, The School of Greatness by Lewis Howes, The Tai Lopez Show and the Gary Vee Audio Experience by Gary Vaynerchuk, just to name some of my favorites!
The final way to learn, probably the most effective is through online courses... Yes they aren't free but a small investment in the beginning can make all of the difference as you will learn exactly what others have done and their best strategies to maximize sales and success!
The online courses are also niche specific usually so they allow you to learn and then apply the strategies right away!
The Best Way To Learn Business Online
Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!