I am back after too long of a time and what better topic for the returning blog then the reason why I was gone! Glad to be back with you guys I missed you:)
I was trying to figure out what I wanted to do with my life this year and what my plans were and let me tell you that is a lot harder to do then it sounds!
Everyone has told me what they think I should be doing with my life-- "go to college" "study this" "Don't spend money here."
Well this is the year I say "Fuck it" and am going to do what I want to do... but after so many years of others telling me what they think I should do, my viewpoint was blurred and I really wasn't sure where I wanted to go from here.
So I spent some time thinking about it and while I may not know exactly what I want to do now I have a clearer picture based on my view of my life!
So, I decided to try and show you guys what has helped me start to get my life in line and find success in some areas of life, even if it's not business necessarily. Because when you find success in one area it starts to translate into success in other areas as well!
So this is for you, all the college kids in your dorms wondering what the fuck to do with their life, all the people that want to chase their passions but don't know where to start and all the people who feel like everything is going wrong in their life.
THIS ONE IS FOR YOU!
I'm just gonna start out here saying that when you take control of one area of your life you start finding results in not just that area but other areas as well.
This is because it builds discipline and habits that take control of other areas of your life as well.
Also, this is not going to be based around your passions or business, rather what ways you can take control in relationships, health, fitness, education and habits.
I will make another post on how to turn this into business success....
The Most Important Thing To Understand If You Want To Take Control of Your Life
Okay so here is the most important thing when it comes to taking control of your life.. to put emotions behind your goals or the work that you are doing.
I heard this on Tai Lopez's podcast and it has actually changed the way I look at life and goals.
I could not realize why I had so little motivation until I heard this and thought about it for a minute... motivation is temporary and emotion is the long term plan, always play the long term game.
I spent Forever trying to figure out how to get motivation in my life and when I did get it, the motivation only lasted so long... After years of this I have finally found out why.
Motivation comes in temporarily at certain points of your life to give you a little boost, whether it be for a few minutes, hours, days or weeks.
Then there are the two things that help you with long term success in every area of your life: your habits/ daily routines and the emotion that you put behind your goals.
Ever notice how you always seem to fall back into your daily habits, whether it be watching tv or even powerful ones like hitting the gym, but never are able to keep the new ones you are trying to create like taking more business action?
That is because you have made those things part of your daily routine and just a habit that you just have to do during the day. If you want to get more done, you have to think about your habits and every time you start falling back into your daily habits of Netflix or Fortnite, think about what you are doing and switch to a more productive activity. Do this until it is second nature.
For attaching emotions to your goals this works for all goals in all areas of your life because it gives you a real reason to attack the goal on a personal level, not just because you want more money.
Say your goal is to workout more and you used to be overweight and the butt of every joke... think about those times and how you used to feel (that is your emotion) and then realize that you will feel the same way if you don't keep working out and eating good.
Make this emotion something that forces you to get up, connect your goal back to a time when you were struggling, relive how that felt. Now, realize that you never want to feel like that again and this goal is what is keeping you from having to experience that!
Take Control of Your Daily Routine
Your daily routine is essential for your success because what you build the habits that drive your day to day success.
If you have bad habits, even if you get a little motivation and start grinding on your passions or business, you will fall back i to your old habits because that is what is easy and normal.
So the key here is to own your daily habits and routine so that you don't have those habits to fall back on.
Every time you want to watch more Netflix or play Fortnite, try and take that as a hint to do more work. Make another post, do another video... start building those habits so that you can win each day.
This has made one of the biggest impacts on my life this year. Every time I wanted to pick up my phone again or scroll through Instagram for the 100th time, I started to do more work until work became the go-to rather than fucking around.
Take Control of Your Health and Fitness
I used to put this step of success in life on the "less important" because I didn't think it was really productive, but after still not seeing results I gave it a try and focused more on what I was eating, why I was eating it, what workouts I was doing and why I was doing them.
And let me tell you, I have ever had anything change my life the way that didn't. I started eating better and not bullshitting with myself that it didn't matter what I ate. This helped me get more energy, wake up early, and help me actually see the results from my workouts.
When I started working out everyday it helped me get in better shape, build confidence and see even better results when I was eating right. I used to go to the gym a lot but not put my full effort in and half ass everything.
This time was different though... I started to focus on certain muscles on certain days, track my breaks, count more reps, stay there longer, etc.
Working out and eating right brought not just fitness into my life but also helped in other areas. Making these a habit everyday and not breaking the diet built discipline into my life and that directly translated into other areas as well.
Take Control of Your Money
This is going to be a short and simple section as it is pretty self explanatory and will work the same no matter how much money you have! The goal of you taking control of your money is to:
1. set yourself up for future success so you know how to manage more money, by learning how to manage what you have now.
2. To build a habit and find more control in your life to rewire your brain into thinking more positively and happier. This helps simulate control in your life and attract more positive things into your life.
Honestly this is as easy as going over all your accounts: all bank accounts, credit cards, PayPal, Venmo, Stripe, etc and figure out how much you have in each and how much you owe.
Next, is to inventory why you have so much in each account and figure out if that is the best place for that money.
Then, figure out how much you owe and actually write down a payment plan for that if you can't pay it all off in one month.
Finally, you are going to determine how may bank accounts you need... say one for business, one savings for a car, one investments, a checking, one for saving for something else, as many categories as you need. Then go sit down with your banker and organize your money into all of these new accounts.
This will give you an unmatched feeling of control in your life and give you some motivation to hustle and get even more money:)
Take Control of Your Relationships
One of the most common Instagram quotes I see is the one that goes something along the lines of "You are the average of your 5 closest friends."
Well this is super easy to say but like absolutely nobody takes action on this because it is hard as hell to do. I bet even the people posting these quotes aren't taking action on this... it actually requires cutting people off or not hanging out with them as much.
While I'm not perfect at this either I have done it a few times and can share some advice for some college entrepreneurs and those not in college as well:)
In college, I have had to step back from the people that I had originally met and figure out who was helping me and who was holding me back.. turns out a hell of a lot of people were holding me back because all they cared about was parties and going out at night.
I realized I was getting nowhere with anything by hanging around these types of people and wasn't seeing results in any area of my life.
I started cutting these people off and spending more time alone, as I found a new circle of people. Alone in periods of your life isn't always a bad thing.. it helps you refocus and develop yourself.
If you aren't happy with yourself you aren't going to be able to bring happiness to others, whether a romantic relationship or not.
The overarching thing here is to step back and look at who is in your life and what they provide for you... maybe if you don't want to cut them off, spend less time with them and more time alone until you find people that more fit your goals.
Join the Community
Thanks so much for the support guys! Hope you could take away something from this article... IF you are looking to join our community there are a few links below to do so...
Or add us on snap with the username: profitingtools
How about nearly free marketing and attention for your business? How does that sound?
Pretty amazing doesn't it?
But is that even possible or how "cheap" can it be when your budget is next to nothing like mine, and many of yours likely are when you are just getting started running your online business?
That is where social media comes into play, it gives you the attention you need for your brand and/or business without the costs of traditional advertising such as TV or Radio.
Businesses live off of attention and social media gives us a way to "day trade attention" according to Gary Vaynerchuk, and this is the one thing you should be focused on when starting your business.
Get the attention and provide value, that leads to the basis of increasing your sales for your business!
What Are The Benefits of Social Media for Business?
As mentioned before, Gary Vayerchuk likes to hammer down the importance of attention in your business and how that is what keeps the business alive and thriving.
One of the main benefits of social media is getting that attention to your business at a fraction of the cost of traditional media such as TV, radio, etc that cost thousands of dollars to even get an ad up.
Compared to social media where you can get an ad up for FREE if you post it, or even for around $10-$100 through social media influencers!
Some platforms, such as Facebook and Instagram have their own tools for running ads and promoting your business that can get your ad in front of thousands of people for juts a couple of dollars. These tools are really under used in marketing at the moment, so you should jump on the train and get ahead before prices skyrocket!
Not only are these ads cheap, they are also much more targeted than any other ads you put up. Say you have a billboard or radio ad for your business, other than a few points such as people who listen to a certain type of music or live in a certain area, this is not really a targeted ad.
Compare that to Facebook's ad platform, where you can target by country, interests, age, gender, and more! You really can't beat that because a more targeted audience means you are getting a better bang for your buck.
Another benefit that social media can have in your business is that it allows you to connect with your customers in a way other platforms can't compete with.
What other platform allows you to have conversations one on one with your clients or let you build community within the platform? Not many and that is why social media platforms like Instagram, Facebook and Twitter are essential to be using for your business.
They give you a way to build trust and a sense of community, increasing your long term and not short term sales like ads do. People buy from who they trust, so consistency in posting and responding and engaging to comments is the way you build that trust.
If you are unsure about how to use social media to connect and engage with your followers, Gary Vaynerchuk wrote a book about exactly how to do that called-- The Thank You Economy.
What Is The Best Social Media for Business?
The first thing to realize when asking what is the best social media platform for your business is that each platform has it's own voice and what works for each platform... whether it be just engaging or using links to drive sales... you have to respect each platform and use it the way it was meant to be used!
I am just going to go over Facebook, Twitter and Instagram at a glance here and explain what works for me on each platform If you are looking for a more in depth analysis, with examples, check out the book: Jab, Jab, Jab, Right Hook by Gary Vaynerchuck!
To start off with, my hands down favorite social media platform for business... Instagram. Instagram is one of the top social media platforms for business because of both the amount of users on the platform, even though Facebook is bigger, but more importantly, how engaged the people on the platform are with one another.
Instagram is a powerful content platform for business, focused around images and creating value through images captions for your audience. It allows you to be found by other accounts through the hashtag feature as well as through location if you have your business located in a certain area.
One of my favorite parts of this platform is the comment feature as it is super easy to use and allows you to reply to comments as well as add you insights on others posts. This is exactly how you engage with your audience!
Finally, Instagram has my favorite direct messaging platform for reaching out to both customers for sales as well as influencers to work with. You can access your direct messages easily at the top of your feed unlike platforms like Facebook where you have to go through a separate messaging app!
My next favorite platform is Facebook, less for the content aspect and more for the advertising platform they have. Facebook offers you the biggest reach with the most users on their platform but to get any sort of exposure it is going to cost you money.
Facebook is great for putting out videos, doing live streams or putting out your blog posts and engaging captions. But to use the platform, or even reach all of your audience, you are going to have to pay.
While many of you are probably thinking "well shit, I have a small budget," don't worry because this platform has super cheap, and targeted advertising! You can run Facebook ads for as little as a couple of dollars and reach a thousands of targeted people!
Plus, since Facebook owns Instagram, the Facebook ad platform lets you connect to Instagram and reach even more people!
The final platform I am going to touch on is Twitter, and how to use this platform is pretty straight forward.
Twitter isn't as powerful when it comes to finding accounts through hashtags or for post engagement just because of the sheer amount of tweets that get posted everyday, without an algorithm to organize them. It is just like a mashup of who you are following, which can be hard for some accounts and businesses.
The trick here is going to be sharing valuable pieces of information in your industry as well as for your audience.
But the most important thing to market and engage on Twitter is to find your voice on the platform. A great example of this is Wendy's responding sarcastically to tweets about them. Find your voice and start responding to Tweets around your industry, at the very least you will start conversations that could lead to business relationships or sales!
Connect With Us!
Just a little break midway through this blog to get your opinion and let you connect with the community of millennial entrepreneurs some more and continue the conversation!
Check us out on snapchat: profitingtools
or on other platforms by clicking below! Would love to hear from you so shoot us a DM if you have any questions and came from the blog!
How Businesses Use Social Media For Marketing?
And we are back... :)
Social Media, as mentioned above, is one of the best marketing platforms for your business, whether it be an online business or a brick and mortar business. There are a few ways to tackle marketing through social media and I am going to go over my two favorite.
The first one is pretty straight forward and effective, that is using the platform on Instagram or Facebook to promote your posts, products, page, etc! This is as simple as going to an Instagram or Facebook post and pressing "promote" on Instagram or "boost" on Facebook.
From there you set the budget, enter your target audience, and enter the duration of the ad. Then you enter a payment method and you are done, simple as that! On Facebook, you can also do things such as promote your page, to get more likes, promote your website to get more clicks and more!
The next way to market your business on social media is through what we call "infuencers." Infuencers are people on social media, usually through Instagram, with a large and engaged following!
This one takes a little more work then the promoted posts but has the potential to work a hell of a lot better if you are trying to grow your Instagram account!
You start out by searching keywords in your industry or going to suggested followers of large accounts in your industry and finding accounts that have a following of ideally over 10K and with a following that is liking and commenting a good amount on their pictures.
Then you simply start reaching out to the and direct messaging them to see if they do shoutouts or sponsored posts if you are looking to do more than one post. They will send you their prices and you ca compare across other accounts to see where you can get the most bang for your buck!
Payments are usually through PayPal for these shoutouts so make sure you have an account setup on PayPayl to make the transaction easy!
If you are looking for a place to start your shoutouts I own a few accounts that I use to shoutout members of the profitingtools community at a great price, I will include the links to those Instagram accounts below!
How Do I Start Social Media Marketing?
The first step to start social media marketing for your business is to determine what platform is going to be the best for you!
Do you have more of a personal brand and want to start focusing on YouTube and Snapchat?
Do you have a business or service that you could create cool content for on Instagram and Facebook?
Do you have more of the Etsy or Pinterest type of content?
Figuring out your social media platforms of choice is always the first step and I would always recommend using Facebook and Instagram no matter what!
After that, time to figure out what type of content you are going to be posting and this is the most important part!
We have to realize that there are thousands of other pages around the same niche as you so what are you going to do to stand out from them?
You have to create content that brings them value of some sort... whether that be entertainment, teaching them something, helping them do something better, r whatever you can to help yourself stand out from these other pages!
This is your "voice" for the page and is essential to help you stand out on all platforms so make sure it is authentic to you and you aren't putting on a fake persona!
Finally, consistency in your posts, the sames times everyday and the same amount of posts. I struggled with this early on because I wasn't posting consistently across the platforms and therefore I wasn't growing like I wanted to.
Once I started to find the best times for my posts and starting to post multiple Instagram and Snapchat stories each day, I started to see consistent growth on the platforms!!
Social Media Marketing Tips
Just gonna throw out some of the tips that have helped me the most in this section, no real order and test a few out because what might work for me might not work for you!
Hope you all enjoyed this post on how to use social media to market your business! I know this was a more basic or beginner blog post and I will be posting more in depth ones in the future so stay tuned!
Thanks for the support and if you are looking to connect even more check out the links to join the community for millennial entrepreneurs on social media!
Back by popular demand, we are diving into some of my favorite apps for creating content on your iPhone or android device! As well as how to optimize your social media content!
Yes, they are connected to us all the time.... why not figure out how to make money from our phone and social media? But to do that you need to create the best content so that you can actually sell products!
You can't grow a crappy social media page, no matter how much money you through at it. People will click on it to follow from an ad and not follow you if your content sucks.
I want to save you from this and wasted marketing dollars so I am going to show you how to create content using the best apps, in my opinion at least!
I'm also going to show you the types of examples of social media content ideas and what is working the best, because you don't want to just be making random pieces of content or putting out random quotes. You want to create content that is of value to your audience.
Hell, if you stick around until the end of the blog then I might even throw in some extra tools and resources for how to create social media content or even a FREE social media guide... Stay tuned (or just scroll to the bottom of the blog is learning and bettering yourself isn't "Your thing")... ;)
The Importance of Creating Good Social Media Content
As I touched on above... you can't grow a shitty page.
I can't stress this enough, you have to have good content if you wan people to follow you. Put yourself in their shoes, if someone you come across has good content and you relate to it, you are going to follow.. if they have shit content and you just have no reason to follow them then you aren't going to follow them.
Why would it be any different that it is your page?!
It's not. You have to realize that nobody cares as much as you think they do about your page. Nobody is going to care about the page as much as you do and you have to be okay with that, just keep creating social media content that makes them come back!
And they might not care what you have to say right away but the more value you bring them, the more they are going to start coming back to your page and the more they are going to start caring about what you have to say! It's a process, you have to respect the process!
PLUS, if you are planning on creating a product or service to sell through your page you need good content that will build solid audience that trusts you. Content is the first step to trust and without trust people won't buy from you. Same goes with brands, where content is even more important because that is what builds your following and gets more attention to your page, in other words... without good content there will be no brand!
How about we get into some resources now and by the way these are in no real order and are just what I use... there are many other tools out there, for creating social media content, so don't be afraid to explore other options and let me know what ones are good and what ones aren't... I am always looking for new resources that are beneficial to the community!
Canva (Website & App)
Canva has one of the best interfaces and templates I have found in years and they make it super easy to figure out how to create social media content. They even give us social media content ideas with some of their templates offered on the app!
They have templates for everything from YouTube banners to Facebook ads and even Instagram and Twitter Posts! The templates are some of the best free ones you can get in the industry and in my opinion are unmatched if you are looking for a template for your social media content rather than just putting text over an image!
They even have other templates for things such as eBooks, letterheads, PDFs and more! This really is the go to for creating content! Plus the app they have has almost all of the same templates and features as the web version does so there is no reason you shouldn't start looking at content ideas here when you need a template!
Not everyone has the design skills in Photoshop or other editing tools so why not use a professionally made template to insert your images and content into, and start taking your page to the next level!
Word Swag & Typorama
Looks like I am already adding resources to this blog post with a two in one here! The reason I combined these two apps together is because the pretty much do the same thing and I use them the same way, which one I use pretty much depends on the day or what type of social media content I want to create!
Both of these apps are my favorites, on the app store, as well as Phonto (opps added another tool so the count is at 7;)), for creating content where you need simple edits and to put text over the images!
Essentially, each of these apps have their own style of fonts and layouts for their fonts to put them on top of images so I choose the app based on the type of font/ layout that I want.
All of the apps allow for simple photo edits as well such as brightness, color, filters, etc and they all allow you to upload your own images so that you can start creating even more personal content!
Adding text over your images is a popular technique because it allow you to convey a message to your followers without them having to click into the caption... ad these are the apps that the top people use to create thee types of images!
Looking for the tools and edits of an internet photo editor, but from the convenience of your phone? Well, that is exactly what Pixlr is and it is totally free!
From basic to a little more advanced editing tools compared to the other free apps out there, Pixlr has pretty much anything you could want or need from an editing app on your phone.
While Pixlr doesn't have a great text feature (or at least as easy to use) as some of the other apps I already listed, it makes up for it elsewhere such as with the ability to overlay images on top of each other!
If you follow or have checked me out on Instagram (@profitingtools) you know I use this feature most often to overlay both my logo as well as other images, say a book cover or podcast episode. This is the only reason I use Pixlr to be honest, a feature that many other apps don't have and it is one of the most powerful features as it can add another element to your pictures!
No doubt one of the most important tools for creating social media content if you are looking for a tool that allows you to overlay your logo onto your social media content.
Hands down my favorite free editor for pictures on `the app store. Everyone has heard of Photoshop and this is the mobile version with just the right amount of features and everything you would need to edit an image on your iPhone!
It doesn't get better than this with some of the edits that you previously could only get on a computer plus some of the others like filters, effects and more!
I use this for both Profiting Tools as well as my personal Instagram. The whole point of social media is to create an image that stands out and entertains people so why not edit to make your images pop?! Create your theme and that is how you grow a page, with great images!
Regrammer & Videoshop
It is no doubt that the future of social media is going to be in videos so why not start incorporating them into your feed every couple of posts?
These two apps are my favorite after testing out a few free and paid ones. Regrammer is for taking videos from Instagram and reposting them on your own Instagram if you feel they could be valuable to your followers! Just make sure you give credit to whoever created the video:)
To get the link you click the three dots in the top right of the Instagram post, click share and then copy link.. then just paste the link into the app and boom you're done!
Then, Videoshop is one of my favorite video editors on the app store as it is simple to use, clean layout and has a ton of effects to choose from!
From adding text and music to your videos, to combining videos and much, much more this app is well worth the couple of dollars to create high quality content on social media pages!! Just started using it so I will let you all know how to use more of the features once I dive in deeper!
Thank you for reading yet another blog and hopefully you can try out some of these apps and let me know what you think of them!!
Thanks again and have a great week,
LaVar Ball, arguably one of the most controversial people in the media now a days. Running the "Big Baller Brand" as well as making what seems like weekly appearances on national TV for something crazy that he has done! What many people don't see though is that he is possibly one of the smartest marketing people out there right now, well maybe not the smartest but definitely a very, very good marketer!
There is things that people like LaVar Ball, Tai Lopez, Tony Robbins, Gary Vaynerchuk, Grant Cardone, Patrick Bet-David, Kylie Jenner, The Kardashians, etc have learned to do and almost master when it comes to marketing in the new day and age with the power of the internet and social media.
Now, I am not saying that all these people are on the same level of social media marketing mastery but they are at least a significant amount better then the average social media marketer! LaVar has the Big Baller Brand, Kylie Jenner has Kylie Cosmetics (which is valued at over $420 million) and Tai Lopez has all of his internet comapnies where he is raking in over $100k a day most days! And there is things That we can learn from all of these people and what they are doing in the online space but today I am going to focus on the very controversial LaVar Ball and his Big Baller Brand!
LaVar Ball's Family... The Balls
You are likely already very aware of the Ball family so I will keep this section short so we can get to the good stuff soon and I'll include a link to a video of their new reality TV series "Ball in the Family" if you are really interested in learning more about their lives!
To start off, LaVar Ball is married to Tina Ball and they have three sons that are widely known throughout the youth culture around the United States.
The oldest son, Lonzo Ball, was recently drafted by the Lakers into the NBA and attended school at UCLA. He currently has his own shoe line, created by the Big Baller Brand, called the ZO2 and is only in his rookie season in Los Angeles with the Lakers!
The middle son, LiAngelo Ball, is not as well known as the other two brothers but is becoming more well known after a shoplifting incident that could have left him in a Chinese jail until president Trump negotiated him and his teammates out of jail. He was on the UCLA basketball team and while he wasn't as good as his brother that used to play there, he was still playing division 1 basketball. Until as of recently when LaVar pulled him out after hearing how long he was going to be suspended for, he is now looking into playing professionally overseas.
Finally, LaMelo ball, currently 16 years old and the youngest Ball brother who used to go to Chino Hills high school until he was pulled out by his dad, of course, to home school him and focus on his basketball skills. Much like his oldest brother, Lonzo, he also has his own shoes through the Big Baller Brand and even got a Lamborghini for his 16th birthday.
So, the real question here: Is LaVar crazy or a marketing genius?
Let us find out....
Marketing Tips From LaVar Ball
Well, from calling out President Trump and saying he didn't help get his son out of jail in China to having his son Lonzo turn down shoe deals with some of the biggest names in footwear so he could be with the "billion dollar Big Baller Brand" and even telling reporters that Lonzo was better than Steph Curry....
Whether you like him or not, you can appreciate the amount of media attention he has stirred up for being someone that is not a celebrity. What seems like every week, you see him front page somewhere with some crazy thing he just said or did. He just keeps riding the wave of his momentum and it seems to be working out very well for him.
While people are saying that his Big Baller Brand will never make it, with every appearance he make or stunt he pulls that goes viral, the company is selling more and more of their shoes and apparel. Hell, they are selling millions of dollars worth of that apparel all of his comment and stunts that seem to go viral every week. He eve is getting the attention of marketing people such as Tai Lopez, as he has just recorded a episode for The Tai Lopez show! So obviously others are seeing the marketing machine that he seems to be right now...
What are these lessons or at least things we can observe about marketing from LaVar's comments and actions, whether they are PR stunts or not?
Here are 5 of the main marketing lessons we can learn from the recent success of Lavar Ball and The Big Baller Brand:
Attention Is Everything In Marketing
There is no doubt that Lavar Ball can attract some serious attention, with every major news outlet pretty much picking up on every story about him. Why? Because it gets views and that's how they make their money, who cares if they are some random family from Chino Hills.. they are attracting attention and that is what matters.
People thought that the Big Baller Brand was going to be a bust but it seems to be working out just fine for them, why? Because they got the attention they needed get in from of millions of people through internet posts, viral videos, interviews and now a TV show.
"Attention is like the oxygen of your business, you can't survive without it," I once heard Gary Vaynerchuk say in his podcast. And this could not be more true!
No matter how good your product is or how good your service is, if nobody knows about it then you won't sell any it is that simple.
The main objective of your marketing is to draw attention to your business, again as Gary Vaynerchuk says to "day trade attention." You have to get in front of as many people as you can, keep trying new things until you find one that works.
Attention is why so many businesses start multiplying their sales after just one episode on Shark Tank or after one viral video.. because it brings their business to the attention of those that have never hear of them before but are actually very interested in their products!
Just imagine what going viral almost weekly, like Lavar Ball, can do for a business:) Here is a video of one of LaVar's moments that got the most attention:
Confidence In Your Product Is Key
You could say LaVar has some pretty high confidence in not just his sons and their basketball skills but also The Big Baller Brand and their products.
LaVar has some massive confidence in his products, so much so that he thought he could negotiate billion dollar shoe deals with top companies like Nike, Adidas, etc! Plus, putting his shoes at the $500 price point you better believe that he believes they are the best in the game.
If you don't have confidence in your products how are you going to convince anyone that this is the best option for them to buy? Well, you aren't going to be able to do that... it's that simple.
You have to get the customers thinking that this is the best option to solve their problem. That this is the product or service that they need. Pretty simple and straight forward!
Confidence in yourself and in your brand, product or service is key. Just look at how LaVar explains his son, Lonzo is better then Steph Curry...
You Have To Create Your Own Voice
Whether you are selling a product or a service, you all have a brand whether you want to admit it or not. It is gong to be your job to figure out what that voice is exactly and own it.
LaVar created a great voice for The Big Baller Brand by commanding a ton of attention thanks to his usually cocky remarks, and that has been a massive driver for their success!
His remarks have made him a public personality and has really captured the attention of the younger generation who follows his movement. A great lesson here, once you create your voice you start attracting the people who care about what you say and those are the people that will buy from you.
The impact of creating a voice in marketing and your business is best seen through social media. The better you are at creating a voice the larger the following you will attract and that is prevalent in the Ball family as each member has hundreds of thousands or even millions of followers!
Create your voice and that is how you start to gain the loyal followers you need in your business, they start trusting you and that is when they start buying from you. Yes, it is a process but well worth it, so it is a process you have to respect!
The Internet Is The Most Powerful Marketing Tool
Just think about it, without the internet LaVar wouldn't have had the platform to go viral on or to get his voice heard about his sons and The Big Baller Brand. He wouldn't have been able to create te presence he has with the younger generation who finds entertainment from him and ultimately the business would not be where it is today.
This is a great example on how you have to leverage this tool in every way that you can, it is how you are going to get your voice heard. Figure out every way you can, on every platform you can to get your voice out there and then narrow down what ones are working the best and go from there.
Short section but pretty self explanatory, use what is right in front of you and in your hands almost every hour of every day to get your voice heard and your brand out there!
Provide Value and People Will Stay
Sure you can find success short term by going viral and having one "big hit" for whatever you are doing but where the real success comes from is when you learn to retain those original customers. The way that you retain them is through providing some type of value that keeps them coming back!
In LaVar Ball's case he provides the entertainment that keeps people wanting more, they end up wanting to know what is going on with his family, what he is up to and more importantly how The Big Baller Brand is doing. This then boils down to generating more attention for the business and more sales!
Thinking based on the long term game is how you win, retain customers and give them an experience that is too good for them to go anywhere else and then they go out and tell their friends.
In the Ball family, they provide entertainment for people whether that be through basketball or what they do outside of the game, the type of entertainment others aren't providing. They are showing the power they have to do what they want in life, by buying a new house, a Lamborghini for LaMelo or even pulling LiAngelo off of the UCLA basketball team and people desire that power and keep coming back.
I mean just check out some of the stuff they pull off in this video below:
LaVar may be controversial on what he is saying but people are following it and he is in turn generating buzz around his brand which just keeps growing and growing each time that he does something new!
He has even just recorded a podcast with Tai Lopez around his marketing techniques so when that drops I will be sure to check it out and let you all know how it is!
To wrap up, when someone seems crazy or even controversial, look a little deeper at what they are doing and you might learn some of the best marketing techniques that books can't teach you. These are the real life examples that you should be looking into and learning from!
Hope you all learned a decent amount about marketing in a relateable or even entertaining way!
Look forward to hearing your thoughts on the Ball family and the marketing techniques we learn from them!
Hey guys how is it going?!
Assuming you are here to learn more about ho to increase your reach and your engagement on social media... let's get started.
But before I do that, I would just like to say that I am no expert at this and am actually just starting to improve my social media reach and engagement as well using these strategies that I have been learning about and implementing! They were just too good not to share them with you, I am in no way trying to say this is the right way or that I created these strategies. These are just what have worked for me and what I have been seeing work for others as well!
Hope you enjoy this!
The Profiting Tools Social Media Story
Trust me I have tried almost all of the quick growth strategies, in hopes to get a large and engaged following quickly and easily. Well, unfortunately I have to tell you that this doesn't work. I tried the follow/ unfollow, apps that were supposed to increase engagement and get me followers and even those services you see that promise to increase your following.
Well, some of them did get me followers but they weren't real or engaged like you need if you are trying to build a business or sell anything online. And some others were just expensive as hell, like the services and they didn't work too well. At least not $30-90 a month well.
So there I was a couple of months ago wondering what to do, I was left with a decent sized following of 6k but they weren't really engaged so it was time to rethink this strategy and start playing the long term game rather than trying to take shortcuts.
I started researching larger Instagram accounts like Andy Frisella, Gary Vayerchuk, Grant Cardone, Tai Lopez, Jason Stone, Mark Cuban and more to see what they were doing that I wasn't doing.
I also looked t other accounts that weren't as well known or weren't super big influencers in their industries, but also had larger accounts such as Lewis Howes, Rich20Something and more to see if they were doing anything different too.
And let me tell you, I found so much information and strategies that were contributing to their success. And guess what?! None of them were through those paid services or following/ unfolllwoing:)
The Main Marketing Ideas Used On Social Media
Well before I dive into the more strategy part for this post, I would like to start off by talking about some marketing techniques/ mindsets that play a large role in growing an engaged social media following. And these can help you in more than just your social media too, they can be applied across all areas of your marketing!
The first is just simply to encourage engagement. In the captions of your posts leave them with a question that forces them to think and then engage in the comment section. Don't just leave a statement, you have to provide some type of encouragement for them to engage. This could be as simple as asking what their favorite places to travel are or where they dream of going, if you are running a travel company.... you get the idea right?
The next mindset you want to have or more of a psychological aspect for your marketing is to make them think something is scarce or that they are going to miss out if they don't click through right away. That is why so many marketers use "limited time only sale" or even just countdown timers until something is not available again. This also works if you create a free guide or just offer a free product for a limited time, if say they tag their friends, because they will be encouraged to do it quicker an increase your following quicker.
Similar to the "scarcity" mindset about, another marketing mindset to know for social media as well as just marketing in general is the exclusivity mindset. Make sure people think what they are getting is exclusive, that nobody else is getting it and make them feel that they are part of a small group of people that now or are in something. This is why many Instagram accounts have "exclusive mentorship groups" or some type of exclusive group that they close the entrance to after a certain period of time. Just like Tai Lopez's social media group and business groups that he closes after a certain amount of time.
Next, people love competition so why not incorporate that into your marketing and social media?! From Grant Cardone giving away cash on Instagram to Tai Lopez giving away iPads and Macbooks. Even Andy Frisella is giving away things like shoutouts and merch! Giveaways is a great way to encourage competition and people love competition, they will share with their friends, tag people, repost your stuff. Pretty much do whatever to win!
One of the most important things to realize for your success on social media is to offer content that is hard to get, or more valuable than other pages! Tai Lopez as well as Gary Vaynerchuk and Andy Frisella talk about this and it is actually one of the most important things you can do on social media to stand out, for obvious reasons. The harder it is for someone to make your content, say if you are sharing your expertise in an area or a story you have, then the more value you are bringing and the better exposure/ engagement you will have the potential to get!
Increasing Instagram Engagement
Instagram is one of my favorite platforms as well as one of the biggest, right behind Facebook so it only made sense to start here and explain how the larger accounts like Tai Lopez, Gary Vee were growing and engaging with their followings.
**I am not going to go over creating the content for any of these platforms because that really depends on the account and the main take away for content I already listed above with adding value.**
To start off, utilize the Instagram stories, and the hashtags that they allow you to use and the tags they allow you to have in the stories. The first way many accounts use the stories is to highlight their audience and thank them for their support (see below video to see an example). The next way they use it is to announce new things and run giveaways through.
If you are looking to use your story to increase your Instagram post engagement then try taking a screenshot of the account home page with the new post in it, then put it on your story and cover up the new post and add a caption on the story "let me know your thoughts on my new post" or something along those lines and tag your account in it. Don't forget to add a few hashtags to the story as well as Instagram now has hashtag stories that can help new people find your account!
Many influencers use this strategy in order to help their posts against the Instagram algorithm because Instagram doesn't post in chronological order anymore, rather it's based on the best performing posts. So putting this on your story gets more people to see the post and engage in a shorter period of time, thus pushing you higher on peoples feeds.
Next, Instagram is great for running contests and giveaways that will increase both your engagement and your followers. Find something you can give away whether it be cash like Grant Cardone or just a shoutout or product/ service. Them promote it in posts and stories and say they have to tag a friend, or repost and tag you, and follow in order to be entered. Depending on how good you make the contest there is a good chance for you to gain a large number of followers for little cost.
One of the best ways I have been finding to add engaged people to your following was to promote you account with other accounts of similar sizes and larger! I have tried promotions with Instagram by promoting my posts, and they do get you in front of a decent amount of people but not many are as loyal or engaged as those that you get from another account with a largely engaged following. The followers that this other account can send over are some of the most engaged because they are loyal to that other account and if they said to follow you they are trusting that other account that you have content of value, so be ready to deliver.
There are two ways to do this, you can pay a larger account to do this, which are usually fairly priced compared to the value they bring you. Or you can reach out and do a shoutout for shout out with a similar size account, which isn't as effective unless you have a larger audience of a couple thousand at least.
Finally, a strategy that many of you already know is the hashtag strategy which actually works pretty well when combined with other strategies, on it's own it's powerful but you just get more growth when you use other strategies as well. Instagram allows up to 30 hashtags in the caption so make sure to use them all effectively by using hashtags related to your page/post.
**BONUS** below I'm including the links of three larger accounts I own on Instagram if you are interested in promoting your page I can give you some great deals if you say you came from the blog:)
Increasing Facebook Engagement
Facebook is an interesting platform because you really have to pay to play unless you funnel in traffic from other platforms but I will give you some ideas as well as things I have learned and tested to help you do both of these things!
Facebook has an algorithm, much like Instagram, where it is based on engagement and you only have the potential to reach so many people as a business page without paying. This means that even if you have a large following on Facebook, like saw Gary Vaynerchuk or Lewis Howes, you are going to have to pay to "boost your Facebook post" which allows you to reach more people based on how much you pay. This is actually one of the best platforms to promote on as you can get such a large reach of people for minimal marketing dollars spent!
To start off, I am going to go over some of the FREE ways that I have found work fairly well with Facebook to start getting some people over to your page, but there really is no way to get around paying on this platform if you want real growth!
So the first way that I found works well is to offer exclusive Facebook content to your followers on other platforms. Do this by promoting a snippet of a video or a few posts of a series, that you are only putting on Facebook, and then telling them that the only way to get the rest of the content is to go and like your Facebook page! This actually works very well for FREE Facebook strategies and is one of my favorites!
Another strategy that I have not tested out as much but has potential to work well, when used right, is to create relationships with people, or just reach out to others who are sharing bigger pages content and ask if they could check yours post out and share it if they find any value in it. The only way this will work is if you are posting content of real value that stands out from others!
Now onto the paid approach on Facebook!
This is one of the better approaches for both selling products/ services and growing your page because it gives you the largest reach. Essentially all you need is a good video or image post that represents your page/ business and then a strong call to action in the image. Then you target the people and demographic you are looking for by pressing "boost" on the post or "promote my page."
Finally, a good strategy for adding more likes to your business page I learned from one of The Tai Lopez show podcasts and then actually started to test and it works amazing... That is to create an add that relates to your business in some way and others can relate to and then in the caption put "if you agree like my page" and then start promoting it to your target audience!
Below is what my social media feed currently looks like on Facebook to see an example of some of these posts, sorry it doesn't show any of my ads or boosted posts:/
Increasing Twitter Engagement
just Twitter is one of the more "unknown" platforms for increasing your reach but there are a few things that work fairly well if you look at some of the larger accounts and what they are doing!
First off is based around content, and that is to offer value, value and more value. When someone clicks onto your Twitter profile you want them to see a ton of posts that are valuable to them and they can learn or gain insight from. Within those posts of value you can sprinkle in some sell and links to your website (because Twitter allows direct links to places unlike Instagram). But make sure to focus on adding value.
The next thing that I noticed many of them doing is actively replying to tweets about them as well as tweets within the industry. Whether it is roasting people online like Tai Lopez does or just going to the Twitter search feature to search your niche and start conversations with others, around topics, by replying to their tweets. A basic example of this is below, showing how to search and then start replying to tweets, it is pretty self explanatory.
Increasing Your Snapchat Engagement
Snapchat is one of the hardest platforms to increase your reach on just because there is no search feature that allows you to search for other peoples Snapchat accounts, like on every platform. This means that people just can't search for your account and then add you as a snap friend, they actually have to get your snapcode and then go to their snapchat to add you! Kinda a pain in the ass!
There are people like Kylie Jenner and Tai Lopez who have figured a few ways to crack the code on Snapchat and that is basically by just using strategies from other platforms to funnel people oer to their snapchat profiles.
Essentially you are going to want to offer giveaways or exclusive content on Snapchat only and then promote it from your other channels. You can do this by posting on your other channels about it and then along with the post have a image of your snapcode and username that they can save (or screenshot) and add you!
One way that works well is actually using Instagram stories to add one piece of content you only posted to Snapchat (ideally a video as they work the best) and then saying "for more join us on Snapchat." Then right after that story add another story with your Snapcode so it makes it easy for them to add you!
Then once they come over there it is essential to retain them by creating your own voice on snapchat around who you are and making entertaining content, not just spamming your ads and promoting yourself!
Feel free to add us on Snapchat while you are at it... Hell of a good time on the journey of entrepreneurship:)
Hope you all enjoyed the post and learned a few things that you can start to implement! I included my social media links below if you would like to join the millennial entrepreneur's community and follow me:) Have a great rest of your day!
Ever look at Instagram accounts that have really good content ad wonder how they create it?
More so the business, quote, motivational accounts, etc because the travel and accounts around creators use cameras and edit for hours to get that perfect video or image.
This post is going to be more focused on creating content using your iPhone, or Android if that's more your style, and how you can use this content to drive sales!
The Types of Content To Create
The types of content you can create on Instagram is essentially endless but they boil down into two main groups of content... business content and "behind the scenes" or less quality content that is more personable.
For business content you want to focus on providing something of value to your followers, giving them a reason to follow. There are thousands of motivational and quotes accounts out there, what are you going to do to stand out fro the crowd?!
Some examples of what you can do to provide value and give people a reason to follow you are to post content around educating your audience around something you have a skill in. Say your business revolves around basketball, post "how to" content around basketball and start growing an audience around the basketball niche.
Or if you have a financial business, you could post tips everyday for personal finance and how they can apply things into their life or short videos on what they can do to manage their finances in everyday life!
The other category of content is more personal content such as personal stories, behind the scenes of your life or company and anything more personal, but still related to the theme of your page.
This content can go either on the page itself or in the Instagram story which I find very helpful and use multiple times a day for this type of content!
With all this content to post don't forget to sell as well, because without sales your business will die. So, a good rule that I learned from Gary Vaynerchuk was to post three pieces of value content for every one "sell."
How To Create Instagram Posts
Other than the personal content that is easy as taking your iPhone and shooting a short video or even just taking a picture that goes along with your story, there are a handful of apps that I have found work best for creating the rest of the types of posts and videos!
If you are looking for putting text on pictures then here are some of my favorite apps that I use below:
If you are editing or even putting video clips together into one here are my two favorite apps:
And if you are looking at putting other images on top of one another then check out the app Pixlr that I mentioned above as they make it easy for you to overlay images from the app!
A Step by Step Guide To Instagram Posts
I just started releasing some step by step screencasts for creating posts on Instagram exclusively on my Facebook and there are more to come so stay tuned!! Click the button below and go check that out and throw the page a like if you want to see more!
Feeling like you are stuck where you are right now in social media and not getting any real results like you see other people doing? Well I was in the same position.
Felt like I was posting consistently and doing everything required for a strong social media profile and had been for around a year but wasn't seeing any real results yet.
I was posting at the best times everyday, using the best hashtags and engaging with other accounts. But still no real large growth or even large engagement on the page to help create loyal customers.
I had to be doing something wrong but I just couldn't figure it out...
Until one day I was looking deeper into the accounts that were getting high engagement, but weren't celebrities, and noticed that almost all of them that had strong audiences were doing one thing that stood out to more...
They were focused on including their audience in what they were doing and engaging with them on a deeper level than just replying to comments!
How To Increase Your Engagement
How to large and even small accounts get so many leads from Instagram, when I was getting so few?
That's what I was asking myself....
And when I started to look deeper it all came down to their engagement on the accounts!
The more people that were liking and commenting on their pictures every time, the more sales they were getting no matter how big or small their account was!
After looking deeper into their accounts this is how I found they were increasing their engagement:
They were running competitions and giveaways where people had to like and comment on their posts to increase their community and get people coming back for more!
They were also featuring some of the comments on their posts in their stories to help people get recognized like a mini shout out for their community!
These were the main two things but they also had things like their own hashtag they made up or were responding with meaning to comments. Both seemed to be working very well at increasing engagement.
Would definitely recommend trying out some of these strategies, I have just started implementing them and they are working too good!!
Increasing Your Instagram Attention
Have to seem like you are everywhere.
This one is a little more tricky but very possible to master when you do it right.
Essentially you are either going to be paying to be promoted on others accounts through shout outs on their stories or posts.
With this strategy you are able to create a high quality edit or post that represents what your page stands for and then you can reach out to larger influencers accounts with 10k-100k+ followers and inquire about how much a paid promotion would be on their page.
The more followers they have the more a post on their page is going to be so decide on a budget and DM a ton of accounts asking what their prices are so you can find the most relevant accounts, with the most engagement at the best prices!
The next way you can do this is going to be through creating a contest on your page, where you give away a free product or service in return for their follow and engagement.
Like you would put a post up on your story saying this and then start reaching out to other accounts to see if you could give them a free product or service if they promoted your giveaway on their page.
This allows you to grow your following and engagement fast, when you reach out to a large number of accounts, at little or no cost!
It's a new week, try some of these new strategies and lets get started making this dream life together!
Hope you enjoyed and learned something as usual.
Yes, you read that right.
Probably the most underrated thing when it comes to business even though it should be at the top of everyone's to-do or to work on list!
This one thing can single handedly bring you more leads, more sales and put more money int your pocket when you start to focus on it.
This one thing can also be very cost effective or even FREE if you play your cards right...
And guess what?
It is not a marketing or sales strategy like you are thinking it is. It is much bigger picture than that, which is why we need to open up our minds and start focusing on it!
Attention In Your Business
Yes, the thing you need to be focusing on is getting more attention to your business.
So, I guess it is kind of a marketing strategy but a more bigger picture one.
Because gaining attention isn't just to sell products, it is to build a community around a larger purpose that your brand stands for!
When you start creating this community you are able to build trust in the people that follow you and people buy from who they trust.
Attention is like the oxygen in your business, because without it nobody will know who you are and therefore you won't be able to sell any products or services.
It's not because your product or service isn't good, it's that nobody has heard of you. Even if you had the best product ever, if nobody knows about it you won't sell any. It's simple business!
That is why I have recently switch to trying to get as much attention to the business as possible becuase that is what will sell in the long term.
Play the long term game because that is the game that wins!
How To Get More Attention To Your Business
One of the best ways to get attention to your business, and the one that I am going to focus on is both easy to do and free!
This method is through social media, and what better way because social media is where most people spend a lot of their time!
On social media, Instagram is one of my favorite platforms to leverage as it has a large and engaged user base!
Instagram allows you to direct message accounts which gives us the potnetial to work with and connect with similar accounts in your niche! This is how I recommend increasing your attention online!
Direct message these similar accounts and see if they want to feature your page for either a feature on your page or even something you can offer them such as a free product or service.
This way their followers will see you and you will start to be known across your niche when you keep popping up on all of these similar pages!
Offer value to them through a free product or service when you reach out asking for their promotion, otherwise there is a high probability they will turn you down since they aren't getting anything out of the deal!
Now it is going to be up to you to take action and start growing your online attention. That is they key to success. You can't just create a social media account and sit back to gain followers or let the money roll in. You have to put in the work to create an engaged community!
Hope you enjoyed this and are taking action towards growing the attention to your business or brand as we speak!
Super excited to announce this to you guys!
We have been working with a few different Instagram accounts recently to help create promotional packages at a great rate for those in the community of Profiting Tools!
The goal was to help you take that next step in business marketing and start social media marketing no matter how big or small your budget is!
We are all about helping you get to that next level in business and start taking the actions you need to and this is exactly how.
No more being confused on how to start social media marketing, the button is below to click and we can help create a promotional plan for you and your business, brand or even just your page!
'Exposure' by Profiting Tools
Yes our new growth programs are called Exposure... why because that is what is what you need if you are looking to sell more products or even just make more money.
More exposure means more attention and as Gary Vaynerchuk states, attention is like the oxygen to your business.
You need it to keep moving forward because without attention nobody will know who you are or what you do. No matter how good your product is, nobody will know about it. Simple as that.
So why not make sure people know about you and make sure you are being seen? How so? Well we can help with that!
Exposure helps you work with larger Instagram accounts to get feature on their story, in their feeds and have your link put in their bio to see!
This makes sure that more people are seeing your product or service than you are able to reach with just your account.
It also gets your content in front of an engaged audience to help increase your leads with more click throughs and hopefully increase your sales as well!
How This Will Benefit Your Brand/ Business
Instagram is one of the largest social media platforms out there with highly active users that have the potential to see your products. Why not try and reach the maximum amount of people through your account as you can?
Well that is what I am here to help you with.
Like I said above, by working with larger accounts you will get your products or services in front of more people and ultimately increase your leads to your website!
More leads will lead to more sales in the long run.
You have to start maiing investments into our business if you want to see some real growth! This is your chance as we tried to create price points for every budget!
Invest now and see the returns in the future.
Click the button below to start making that investment in yourself and lets get started finding you more leads, more sales and more money!
Thanks for the support as always guys,
Imagine if your primary source of income were to go away..
What would you be left with? Would you be able to support the ones you love or even yourself?
How long would you be able to survive.
It doesn't matter if you own a business or are in a job with a constant paycheck.
Times will come where you are faced with the hardship surrounding that income.... whether its slow sales one year or even getting laid off from your job.
Shit happens. But you can be in control when shit happens and not let it consume your life.
How you might ask?
Well by adding income streams to your life, whether its a side hustle or a business you take on outside of work to make that extra money. Hell, it could even be taking on another business opportunity or just adding an income stream to an existing business.
This puts you in control of your income and not dependent on anyone else or one single income stream. That is a bad idea and while it is necessary to focus on your one business while you are growing it once you get to a comfortable level where you can still grow that add some income streams to that business.
It keeps you changing and adapting and not dependent on one income stream or product to sell.
Then if that product or service slows on sales one month, your sales can stay steady and growing with other products or services!!
How To Add an Income Stream
All this talk about adding an income stream leaving you confused about how to actually add one or what you are going to sell or make money from?W ell I don't blame you, it's not always obvious what to sell or where to make that extra money.. but don't sweat that's what me and my team are here for...
Here are some just basic ways to start adding income to your life that I used when I first started finding money to start Profiting Tools:
-Go to goodwill or any thrift store, search for things that would be easy to resell on eBay for a profit and do that a couple of times per week!
-Try looking at your passions and see if you can sell a product or help people with a service based around those.
-If you are running a business try brainstorming ideas to add a new product or service to your business that will benefit your existing customers.
-If you really need quick money try finding a busy running or hiking trail on a hot day and start to sell cold water... works very well, have had soo many clients try this and even on the beach as well!
Those were just a few ideas you could do to think about adding that income stream right away, better to start thinking now than just knowing you need to add one and never taking action to actually add one!
I will touch on more specific ideas in the next couple blogs where I am going to be focusing on two of my favorite!
If you are looking to get ahead of the game though me and my team have two options to help you add an income stream to your life!
The first option I have for you is just a small investment of $10 in yourself each month to get the guide we put out based around profiting and the best strategies and tools that month to do so.
That is called our Profit Guide which is a monthly magazine that I put out to help you start taking the first steps towards your success... it's the magazine you go to when you know you want more out of life or more money but don't know where to start.
This is your start.. click below and save some money each month on the guide:)
The next option we have is a more personalize and tailored approach to making money for you and your business.
My team and I can help you ad an income stream around your passions to make more money on the side and we can even help you add one to your business and find strategies that will help you grow.
We will personally work with you to find these strategies and then start to create a plan of action around them for your business.
Then we can help you start taking action and guiding you through the steps to take after you start.
If you are looking for a more personalized way to start and grow a business or even add an income stream on the side there is no better options!
Click below to learn more about working with us and we look forward to hearing from you!
Thanks for the support as always,
Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!