Lacking motivation in life and business? Or just not getting the results you would like to get?
Well, it is most likely due to a lack of discipline and habits that are holding you back. These two things control your life because they control the actions you are taking on a daily basis.
How do you start improving your results, energy, mindset and just habits in general?
It all comes down to the first and last hour of the day. The habits and discipline you have during those hours drive the habits and discipline for the rest of the day or the next day.
This blog I am going to focus on the habits and routines for the beginning of the day as those might be the most important since they set the momentum for the day.
Part two of this topic is going to come within the next week so stay tuned to learn how to master the night routines as well!
The First Hour of The Day
The most important part of your day? The morning.
It sets up the rest of your day for success. It creates the mindset you are going to have for the day, the feeling/ mood you are in and just gets the momentum rolling towards your daily success.
If you start the day off right you are going to feel better, have a more solid plan of action for the day and start to get more done each and every day.
Not just get more done, but get more done towards your goals.
The plan of action you walk through for your day in the morning might be the most important thing you do all day. You can prioritize what to do during the day, plan it out and start acting on that plan so that you are getting the most important things done first.
If you don't create this plan of action in the morning, or at least go over it in the morning, you are not going to have purpose behind what you are doing.
You won't have a reason for every action that you take and ultimately you will just be in the mindset of letting life happen to you and not really taking action with a purpose.
Letting life happen to you is a for sure way to get no where fast, let me tell you from personal experience!
Why Habits Control Your Life
Habits control every aspect of our life, whether you realize it or not. Every action you take in a day is based around a habit that YOU have developed. So, essentially if you are not getting anywhere in life it is nobody's fault but YOURS becasue your habits got you to where you are today.
Think about it... sleeping in too long? Not working enough? Not going to the gym? Eating too much? Watching too much TV?
All because you have developed these habits, it is what your body is used to and gravitates towards! Whenever you try and fix these actions after a week or so you just fall back into the same pattern.
Because that is what you have trained your body to do.
Think about this. If you train your body to eat right, wake up early, get work done, make money, create relationships, etc, wouldn't your life be so much better?
All it takes is your realization that you need to rewire your brain and then start actually acting on that thought so you can start rewiring yur brain day by day.
Stop thinking this can change overnight because when you don't see results you are going to stop trying to change your habits.
Try for the next month, to change the habits you hate and see how much easier it is. The "urges" will be gone because they were just habits in the first place and when you replace them they disappear.
Before I get into the habits that will start your day off right, can I ask a HUGE favor of you?
I would love if you went over to my Instagram and hit that follow button and join the community over there! My username is @profitingtools and I would love to help you with more habits and social media strategies that I have learned.
So drop me a follow over there if you are enjoying the blog. I would really appreciate it!
Health Habits to Improve Your Mind
So what are some of these habits and where should you start? Well, everyone is different but where I started was a pretty good place and that was starting to improve my mindset.
Your mindset controls your habits, so that is why I decided to start here.
Every time I would try and change my habits, I would just fall back to where I was before because my mind wasn't in the right place.
Here Is what I did to start improving my mindset.
I started off focusing on improving my mind as a muscle, everyday. What does that mean? Exercising it as a muscle, just like you would train a different muscle group in the gym, I started to train my mind.
I did this my focusing on my mind throughout the day.
I would start the day hydrating my brain, with a large glass of water right away in the morning, since the brain is made up of mostly water. Then, I would do breathing exercises and focus on deep breathing to calm down and focus my mind.
I would also not use my phone for the first hour of the day to get my mindset focused before starting to be reactive to what was happening during the day.
The final thing I started to do start focusing on my mindset was to do games, such as wordscapes, crosswords, brain training, etc on my phone to help keep my brain sharp and thinking outside of the box. This has helped so much and would be the first thing to try when looking to improve your mind.
As for the mindset goes, I will give you some guidelines but mindset is a more personal issue that you are going to have to figure out on your own because I don't know your story.
The first thing to try is going to be to set a specific goal for your life, like really specific. If you are just focusing on a general goal of having like a big house or a Lamborghini, you aren't going to work as hard as you would with a specific goal.
Start thinking about the exact house you want, the exact location (like which street not just a city), how it is going to feel, what will success smell like, what would your days look like?
Sounds crazy but it works. You will start to develop the habits you would need if that was your life and then you slowly start building that life for yourself.
The next thing to do is to put emotions behind the goals you have, this will help you develop a fear mindset and not want to go back to where you were in the past.
What do I mean by this? Well let's say you were broke at a certain point in life and wanted to buy something your girlfriend wanted but couldn't get it for her so you felt like you couldn't provide.
That would feel pretty shitty, wouldn't it?
So, use that emotion of how you felt and use that as a fear to put behind your goals. You never want to feel like that again, so you are going to do what it takes to not have to feel that way again. That is how I started building the habit of eating right and working out, I was tired of being the skinny kid and how it made me feel.
Finally, an important mindset and visualization technique I used to start creating a better version of me was to figure out the exact version of myself I wanted and started to act like I was there already.
Figured out the habits I wanted, the feelings and mindset I wanted and the daily actions I wanted.
Then I tricked my mind into thinking I was there already by purposely doing these things on a daily basis and essentially "faking it until I made it" and created these habits in my life.
Productivity/ Business Morning Habits
So, what can you do in the morning to both set yourself up for success that day as well as success everyday from here on out?
Start with that first hour of your day and do the things that are most important, build that momentum for the rest of your day.
Put away that phone and start thinking for yourself that first hour. Don't get distracted or influenced by things on your phone. This helps you create your own viewpoints and thoughts around subjects in life and business, without being influenced as much as you would be with your phone.
The next thing is to plan out your day, I do it both on the small level (hour by hour) as well as by listing the larger projects that need to get done during the day to get closer to my goals. By having the hour by hour break down it helps me stay on track and be able to finish the larger projects I need to that day because it gives me an idea where I should be at each hour of the day.
Next, start visualizing yourself taking action successfully on each thing on your list to do for that day.
This helps you be less reactive to things that happen during the day and stay focused on how you should be taking action and how you want it to be done successfully in order to reach those daily goals.
Finally, the most important thing is to write down both 5 goals you have long and short term, to keep them in the front of your mind, and write down 5 things you are grateful for. By writing down what you are grateful for, you get thinking on a different and more positive level compared to waking up and thinking about all your problems right away.
Thanks again for even more support on the blogs! I would love to hear about your habits, what you are trying to improve and how these strategies work for you!
Drop a comment below and let me see your progress in life, habits and business as well!
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You hear all this hype on social media, but is it true? Are people actually getting that much attention and sales on social media?
Well, you jumped on social media and just aren't getting the results you wanted to. So, now what?
It is true, people ARE getting these results on social media because of the power it has in people's lives now a says, all the attention on it and the way it allows you to build a community.
You just have to know how to use it right and how to direct people from there to a website or sales page to actually get them to buy.
That is what this blog is about, how to use social media in a way that is less focused on selling and more focused on giving as a way to sell more products.
Well this is what I am going to show you, let's get started!
Why Social Media Is Important
TV commercials, billboards and direct mail used to be the best way to market and sell. Even, email used to be way better than it is now, with really low open rates!
Why was that?
Because that is where the attention was, people used to look there, people used to trust that emails were not spam and people used to watch commercials.
That has changed, people are scrolling through Facebook instead of watching commercials, on their phones and not paying attention to billboards and not opening their personal email as much.
Now they are on social media for 2-3 hours a day, scrolling through everything on their timeline. it is like an addiction that they can't get enough of. Constantly refreshing their feeds to see if there is anything new.
That is why social media is so important, the attention is there and attention is like the oxygen of your business. Without attention you will NOT survive.
Without attention nobody will know what your product or service is or how it can benefit them. Even if it is the best things out there, they just won't know about it.
Social media also allows for engagement and one on one communication with people in your niche and with potential customers.
It allows you to be a community that trusts you and wants to hear what you say, because they are talking directly to YOU and not through some email or reading some billboard.
You can answer their questions, build a reputation and become the go to guy in your niche all from your iPhone.
The Most Important Thing on Social Media
The thing you need to focus on when trying to grow and sell on social media is to actually GIVE. Don't go for the ask or sale right away, you haven't gave them a reason to do what you say and they are most likely just going to get annoyed.
When you GIVE value, such as entertainment, lessons, tips, free products or services or anything else, FIRST then they have a real reason to do what you want them to... because you already benefited them earlier.
BUT the key here is to give way more than you ask for and never give in order for them to buy later on, give to give.
Give through content, Q&A sessions on live stream, any value you can provide to them. And never give with the goal of them buying in a few posts because that never works and they are not obligated to buy from you.
Focus on the relationship and play the long term game.
a good rule of thumb for social media is to give 3-4x more than you ask for something. Say if you want them to join an email list, provide value in 3-4 pieces of content or posts on social media before you go for the ask.
Just a little break in the blog here to say that you can hear more and engage more one on one with the community on social media.
I am most active on Snapchat: profitingtools and Instagram @profitingtools and would love to see you guys over there and engage/ answer any questions you might have.
Now back to the blog:)
The Strategy to Sell
The strategy to sell is to first create the relationship. Plain and simple.
I have a few larger accounts (20k followers) and I can't tell you how many direct messages I get that are just telling me to do something for them
Like why the hell would I do something for them, what have they done for me?
Build the relationship first, focus on engaging, liking and commenting on their posts and creating a relationship for them.
A great way is also to offer them something for free on the front end and help them solve a problem before you can sell them on the back end.
You can also offer free services and then sell them with more on the back end.
The strategy I will focus on here is going to be that FREE service route and how you can implement that to get sales on social media.
First, for those of you offering a service start by reaching out to people in your niche (I'll talk about how to do this next section) and then you are going to want to offer that free service to them. After make sure to capture a email, phone number and contact information so that you can reach out to them later.
A week or so after you complete the free service to them, contact them explaining how you have helped them in the past, the results they saw and how you can get them more results by working with them closer. This is how you sell on the back end after the free service.
For those of you with products, offer a portion of your product (if a book or guide) to them for free and the upcharge them if they want to continue and read more. For physical products this is a little harder unless you have a main physical product and then other ones.
You can send them the product using the FREE + shipping method where you just charge more on the shipping.
Or you can ask for their email, phone number, a follow on social media, etc when you give them a product for free and then you can reach out to them for more sales in the future.
How To Reach Out Directly To People on Social Media
So, you have learned a few (of many ways) to reach out on social media, how do you find people to reach out to though?
Well, if you use the strategies above or not, to reach out, you are going to need to know where to find people to connect with or contact. There are a few ways but I am going to go over two of my favorite ways.
The first way is to simply go onto hashtags in your niche (large and small) and see the accounts engaging on the recent posts an engaging more importantly on the top posts.
The second strategy is similar but you are going to go to influencers in your niche and see the people that are engaging on their posts with likes and more importantly, comments.
Look for genuine comments that are though provoking not just ones like "nice post" or something basic like that because those people aren't really that engaged i the community.
The reason we are going to target the most engaged people and not just people following the influencer or just posting in the hashtag is because we want someone that cares about the community, is active and is looking to learn more.
Other accounts have a high likely hood of not responding or just not caring that much about the industry or improving in it. We want people that are actually going to care and WANT to respond.
The Power of Social Media To Multiply Your Sales
Just like in the past when billboards had the power to get 10x the people into your business. Social media has the same power but with even more reach.
It allows you to connect with literally anyone in the world and start creating a relationship with them and potentially working with them or having them buy from you.
Before you were limited to people in your local area to see your ads, now you can run ads to literally anyone and create countless customers.
So what are you doing still reading this blog?
Start building your social media presence NOW!
Thanks again for reading guys, I would love to help you out any way that I can! Just ht me up on social media @profitingtools or through email-- email@example.com.
Look forward to hearing from you,
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Yes, finally the post where I am going to show you how I can help you grow on social media!
After all these informative social media posts, I figured I would open up some of my business services to you guys for a limited time!
I have been working with businesses and social media pages to help market and grow their pages through strategies and planning out marketing campaigns!
Thought I would help some of my audience do the same at a reduced price as obviously you guys are also entrepreneurs as well so I wanted to extend the opportunity without taking all of your marketing budget!
So, below I am going to explain a little more and I look forward to hearing from you guys if you shoot me an email or even just in the comment section below!
Let's get started and if you are interested, hurry and contact me as spots are limited! Even if you are on the edge, shoot me an email so we can talk some more before all the spots are gone!
My Story on Instagram
Lots of failure and some winning, pretty much sums up every persons journey of entrepreneurship because you are going to fail a hell of a lot more then you are going to win.
But, funny thing is you only have to be right and win once to gain momentum and start finding success!
Tat is what is wrong with everyone's thinking right now, they assume if they fail then it must not be for them and quit. When i reality, they just have to enjoy the journey and accept the process of success.
That is where I am right now. On the journey, just starting the journey.
I am no "hot shot" Instagram influencer, just a college kid who has started to grow a small- medium following in his niche across a few accounts and have learned a hell of a lot about what works and what doesn't work.
I started with one page, @profitingtools, where I learned a variety of lessons trying to grow it, through good and bad strategies, for the first few years and saw some, but not a ton of growth.
I tried different strategies until some started to work, but even to this day nothing works forever so I am constantly adapting.
Currently I am running the Instagram pages listed below, go give them a follow if you would like! These are not the pages that I help grow, rather the ones I use to test strategies and grow my own presence!
The first, my main page, is @profitingtools, and that is where I document my journey, offer more personal content from strategies to mindsets, habits, social media tips, etc throw it a follow if you would like!
Next, we have the smallest of my test accounts, @rules2riches, where I focus on putting out valuable rules to your success, turning the traditional quotes pages on their heads because there are so many of those pages.
After that, @wealthyunion is my mindsets around wealth page and how to create your financial dreams, from strategies to tips and habits, that is the goal of @wealthyunion.
Finally, we have the largest of the pages I use to test on and that is @entrepreneur_motion and that is where I focus on the mindset around success, how to craft that mindset, grow and just habits you need for the entrepreneurs journey.
Some Strategies I Use to Grow on Instagram
This is just going to be a taste of what I have learned and what I teach businesses to do so take this FREE information and go take action on it, you won't regret this.
The first thing I am going to recommend you doing is not so much a strategy but just something you should do on your page to make your life and the next strategy a little easier.
That is to follow ONLY people in your niche, large and small accounts, get a wide variety but just follow people in your niche and some accounts within your personal passions to get a personal side of the page as well.
This is where the next strategy comes in... start engaging and being part of the community.
That is how social media was made to be used, as part of a community, so start to act like that and join the community. This is one of the mindsets that is killing accounts left and right today, people are just throwing up content and assuming people care about their content when they aren't part of the community. Guess what? These accounts are failing because nobody gives a crap about their content because they don't care about you as much as you think they do when you are not part of the community.
Another quick strategy I can give you, more on the business side of social media, is to start reaching out to accounts and working for FREE. Yes, for FREE.
Reach out to potential customers and start offering your products or work for FREE in exchange of a testimonial and to help build your portfolio if you are going to offer services.
This is not at all what people want to do, because you want to get paid for your work, which is understandable. But, this is the long term game and how you WIN because you will start getting more recognition and build your skills so you are even better and can charge more!
Like these two strategies? Try them out, they will change the game for you and start getting you results on social media and in business.
Looking for a more personalized strategy and want me to help you learn a ton of more strategies?
Contact me below and we can talk some more!
How Can I Help You On Instagram?
I am going to be able to help you craft and learn the strategies to help you grow and market on Instagram.
What strategies to use, who to reach out to, what to test, how to create and what to create, and how to start building relationships.
On the business end, I can help you start profiting on social media, no matter how big your following is, help you run and target ads, help you launch campaigns and so much more!
Are you ready? I sure hope you are because we are taking over the social media game.
All from my dorm room haha:)
Let Me Help You Kill The Instagram Game!
So, what do you say?
Ready to take your game to the next level? I would love to help!
You can read all the FREE articles you want, just like this one, but you are never going to get the same drive you will from paying for some personal help.
Not only will this help be more personal, but it will also get you more likely to take action and start making moves based on the help I give you.
When you start to put money in the game, that is when you start taking it seriously.
Are you ready to take this hobby to the next level?
Thank you so much for the support as always! Hope you learned a little more about my story, my accounts and what I am currently doing on social media and through Profiting Tools.
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This is the secret that you have all been looking for.
Enough reading online blogs and watching videos, trying to figure out the one thing that you don't know that is holding you back.
This is the last "motivational" blog that you will need to read as you will know the secret by the end of it.
It's going to surprise you, maybe eve make you mad. But this is actually the secret to your success in both business, wealth and all areas of life!
After this blog you should have the correct mindset, in order to make shit happen and actually get the results you have been struggling to get.
You probably came across this blog to either: support me because you have read previous blogs (I thank you if that is the case), more likely you are here because you aren't getting results in either business or some area of your life and are trying to find answers.
This blog is for those second people, looking for results, willing to do what it takes and looking to change your life.
Welcome to your new mindset!
What is The 'Secret' of Entrepreneurship?
Work, work and some more work!
Yes, no getting past the work of entrepreneurship. So, if you are looking for some quick cash on the side, sorry you might want to look into a part time job or something.
The truth is that so many people think entrepreneurship is an "easy" way to make money so they go into it even if it's not what they actually want to do.
That's why so may people fall for the "get rich quick" programs and then complain two months in when they haven't made any money.
Well, these programs actually are NOT scams and can really work for you when you make then work and put in the time.
Learn more about how to make "get rich quick programs" work by clicking here >>
This is the problem with people and entrepreneurship, they get into it to make money or to get the lifestyle they see on Instagram when they really don't want to work.
They life to dream, don't like to work.
The secret of entrepreneurship is to enjoy the process, actually enjoy what you do and focus on helping people solve their problems.
Do the work, it's actually pretty simple!
How To Change Your Mindset
Wodnering what aspect of your mindset to change?
Well, this is going to be different for every person, you have to figure out what YOU have to do.
Did you enter entrepreneurship for the lifestyle? Maybe you should reassess if this is the right path for you.
Are you not loving what you do? Maybe you need to find something you do.
Chasing the money a little too much? Maybe you should start to enjoy the process a little more.
That is the key, shift your mindset towards work and accepting that you are going to to be putting in log hours so why not be doing what you love.
Love the struggle and the process everyday and that is where you are going to become happier on your path to entrepreneurship.
Another major thing you have to get over if you want "real results" in entrepreneurship is that you have to focus on solving problems rather than trying to make so may sales.
When you solve problems you will get rewarded and the favor will be returned through wealth.
If you focus on selling you likely aren't going to sell much because you aren't solving a problem.
How This 'Secret' of Entrepreneurship Will Help You get Results
When you put in the work, you get more results.
It is just bound to happen, you know. The more sales calls you make, the more times you reach out , the more whatever you do... you are just bound to get results thanks to the law of large numbers!
Funny how that works right?
While everyone is out here looking for the secret, start taking more action, putting in more work, and get ahead of them while you have the opportunity!
It will work, when you love what you do, put int he work and love the process. You just set yourself up for success then!
Thanks for the support as always guys! Hope this helped some and feel free to join the community on Instagram @profitingtools!
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You know what I'm talking about, all of those "make $_______ in _____ weeks" and so on.
From big social media influencers like Tai Lopez promoting their programs as well, there are so many things out there that sound like scams from the outside. But are they really?
Short answer to that question is NO.
While they might not work in the short period of time that they advertise but it is possible to make the programs work if YOU put in the work and make them work!
It comes down to YOU, that is the factor for everything you do.
You can learn everything you need but if YOU don't actually take action on what you learn you will never get anywhere.
Many people get stuck in this trap of learning and learning and learning, looking for that "secret thing" that they need before they can get started.
Well that "secret to success" is action and you are never going to take action if you just learn and don't do anything with that information.
This is the biggest thing that I see with new "entrepreneurs" with them learning and thinking that that is what "taking action" is.
That is NOT TRUE. Taking action is doing things that actually move you down the path to success and while learning is important, it doesn't actually MOVE you down that path!
The Thinking Around Paying For Education
It is screwed up how people are thinking these days.
They will pay hundreds of thousands of dollars for a degree that doesn't teach them much and they probably don't really need to get the job they want (except for doctors and lawyers).
But the minute they have to pay for an online course from someone who has ACTUALLY found success in the industry you are curious in, they call it a scam and won't pay $200 to learn more then they could by spending $2,000 in college!
Why? Im actually curious.
The professors at college, especially for entrepreneurs and business majors, unless you are at a prestigious school, have NOT gotten as much experience in the industry as some people have.
You can learn and then actually start taking action on courses from people like Tai Lopez for a couple hundred dollars, that give you the information you need to make hundreds of thousands or even millions.
But college just gives you the information to learn what will make you $50,000-$100,000 a year, for 10x the cost.
And the online one is the scam? I think NOT.
These courses have information and strategies that you can actually put to use ASAP to start making money while we just sit in class paying thousands to read out of a book what we could learn on Google.
It is messed up, I'm in college and I would know.
I can find everything I am paying thousands of dollars for online for FREE or for half or less of the cost!
The Thing That Holds People Back In These Programs
The thing that holds everyone back when they buy these programs is not the program but THEM.
Yes, that is right... they just assume that they are just going to get the secret strategy that will make them money without havig to work.
Think about it, if you go to college and get a degree but don't do anything with it, or if you get a gym membership and don't go and don't lose weights, is it the college or gyms fault?
It is your fault.
But if people buy an online program and don't put in the work, then they complain that it was a scam when in reality they were just lazy as hell.
Think of these programs the same way you would with a degree, you have to put in the work to get results. These are not programs to help you not have to work at all.
The reality of entrepreneurship or doing something on your own is that you are actually going to have to work MORE than you would with an average job.
Yes, that is right, it is not the easy way out... it is actually HARDER than getting a normal job.
Because with a normal job you get paid no matter what. Entrepreneurship is not that way.
That is the problem with these programs. People buy them wanting to make quick cash or something when that's not what they are meant for.
They are meant for the people that want to put in the work becasue they are going to play the long term game.
When people take the information and put in the work these programs actually work!
It is up to YOU to get those results though.
How To Make These Online Programs Work
PUT IN THE WORK.
As simple as that.
Don't fall for the trap of thinking you are going to get results just by buying the program or guide.
Get in the mindset that you won't get the results it shows if you aren't willing to work. YOU have to make it work. Nobody can do that for you.
They are giving you everything you need in these courses to actually make money but it is up to YOU to decide if you really want it and are willing to put in the work or if that path just is't for you ad you like the structure or an average job.
These are essentially "shortcuts," but not shortcuts in the way you are thinking they are.
They give you information and teach you lessons that would have taken you years to learn on your own but it doesn't mean they are going to be less work than an average job.
They are two different things and they shouldn't be confused.
These programs actually work really well if YOU make them work. Get in that mindset and you will win.
Hop you all enjoyed this and come support the community on Instagram @profitingtools if you want more daily content!
Sitting there scrolling through motivational posts on Instagram thinking "Why the fuck do these don't work?"
Well, don't worry because I was in the same boat sitting there for hours trying to find some sort of motivation.
Watching YouTube videos, speeches, reading books, looking at posts, thinking... just trying to find ANY sort of motivation to get me to take some action towards my goals.
Guess where that got me?
YUPPPP... years of my life wasted and getting nowhere because I was trying to find motivation or trying to get the right plan. Such a waste of time.
So, I decided to take a step back because obviously this "motivation" shit wasn't working. I needed to find out what actually works.
The Truth About Motivation
No matter ho many books you read, how many damn videos you watch or posts you look at... motivation is just not sustainable like people think it is.
People assume they are supposed to be motivated 24/7 and the most successful people are always motivated to be doing amazing things.
That is NOT what is happening.
This mindset just gets you buying more books, reading more posts and watching more content in hopes that you will SOON find the motivation you need.
But the reality is that is you follow this route is you will get NOWHERE and just end up settling for where you are or what you have in life.
Thinking that it just wasn't meant for you.
Well, you were really just missing on thing that could have actually gotten you to where you wanted to be... that is the realization that motivation is temporary and your habits and actions control your life.
Motivation is Temporary
Ever notice that little spike of motivation you get after watching one of those speeches from like Gary Vaynerchuk, Eric Thomas or even after listening to Podcasts like The MFCEO Project or Cardone Zone?
Well duh because that is how it is supposed to be.
Motivation will just last a little bit and then fade after a few hours or days.
Because when its comes at the right time in your life it is powerful and can LEAD to change but not totally create change.
It can lead to change in what really matters in your life: your daily routine and habits.
It can give you that little boost you need to reshift your focus and change your habits to be more geared towards success, taking action and learning.
Stop listening to all these podcasts and reading all these books in hopes to find motivation. That is not the way to go about this journey of success.
Instead start focusing more on taking in 75% of educational content that will help you get ahead in your niche and actually get you somewhere in life because you are taking ACTION.
Trying to find motivation is NOT TAKING ACTION it is just tricking yourself into taking action.
Real action is first educating but more importantly putting to use what you learn.
Own Your Day With Habits
Well if motivation isn't the answer... what is?
Habits and your daily routine are the answer.
Right after I stopped looking for motivation and "planning," I started to notice change coming into my life.
I started to see RESULTS.
Isn't that what we all want?!
The answer to that should be YES!
When you take control of your life, starting with one thing it drives your success because soon you are creating these great habits that drive your towards your goals, even on the days where you don't feel like doing ANYTHING.
If you were still on the path to looking for motivation, on the days that you don't feel like doing anything you would resort to Netflix, YouTube or playing Xbox because you don't value time as much.
But when you have the habits set in place, take control of your day, when you don't feel like doing shit you will fall back to your habits, which in this case are going to be more productive and get you farther in life.
This has to be the most clarifying and important thing that I have realized on this journey so far as it has helped me find results and value time more!
Where To Start Building Habits
Well once you start to realize the fact that motivation should only be used to jump start you to take action to change your habits you have to find some places to start...
So where do you start and with what habits do you start with?
Well this is totally going to vary based on the type of person you are and the habits you already have, but there are a few main categories to really look at when you are taking the steps to change your life.
Those categories are fitness, health, passions, education and personal.
For all of these categories the key here is to go all in a don't just dabble.
You don't see results when you dabble.
Start tracking numbers for food and workouts, start taking chunk out of your day to learn. Start tracking everything. JUST DO MORE!
What I Did To Start Building Better Habits and To Regain Control in My Life
What I did was to start with my fitness and health because that was the easiest to start with just for me.
Since I already had a gym at my school and a gym membership at home I just had to start going all in, so that is what I did.
I used to just dabble at the gym but this was different I needed a change.
So I started tracking everything in a journal, timing my breaks, working out at certain times of the day based around when I was eating and just tracking everything to see the results.
Hand in hand with working out, I started to eat right and track every single thing I was eating and why I was eating it, focused on counting calories, fats, carbs and proteins and I started seeing not only physical but this was helping my mental state as well.
A great app I use to do this is called My Fitness Pal, and it makes it super easy to track both foods, exercises and water intake for every day and show you your trends.
Next I moved onto my education category because that was another big one for me that would be an easy change.
Like I talked about above about cutting back the motivational shit and starting to listen to things that will actually get ahead, that's what I did.
I started ready while I did my cardio each day as well as for an hour before bed... both books and articles online around my niche.
I also cut back the music I was listening to to make room for more podcasts, but not just motivational ones but actually ones that help.
Some of my favorite podcasts are The School of Greatness, The Tai Lopez Show, The MFCEO Project and The Cardone Zone.
Next, on a more personal level this is a pretty broad category as it is more based around what you need personally. Do you need to quit some bad habits like YouTube and Xbox like I had to? Or even do you need to start cutting some people off like I also had?
The best way I found to beat these hard to kill habits like YouTube, Xbox, Netflix, Instagram, etc was that every time I started to thing about them or found myself with extra time where I could be doing them I started to do something productive like creating social media posts or reading.
This allowed me ti create new habits and forget about the old ones... but trust me this takes a hell of a long time and I am still working on this!
Another more personal one for me was i wanted a sharper and more clear brain that could think more on the fly, so I started doing word puzzles and brain training apps for 30ish minutes a day to just get my brain active and thinking!
Finally, the most important habit to build and work on is one of chasing your passions This is going to be different for everybody but the best piece of advice I can give here is like what I said about the YouTube and Xbox habits above...
Every time you think about wanting to play more Fortnite or watch more Netflix shows, try and do something productive in your niche to help build the habit of chasing your passions as your go to rather than TV.
This has been one of my favorite blog posts to write so far! Thank you for the constant support guys!!
I am back after too long of a time and what better topic for the returning blog then the reason why I was gone! Glad to be back with you guys I missed you:)
I was trying to figure out what I wanted to do with my life this year and what my plans were and let me tell you that is a lot harder to do then it sounds!
Everyone has told me what they think I should be doing with my life-- "go to college" "study this" "Don't spend money here."
Well this is the year I say "Fuck it" and am going to do what I want to do... but after so many years of others telling me what they think I should do, my viewpoint was blurred and I really wasn't sure where I wanted to go from here.
So I spent some time thinking about it and while I may not know exactly what I want to do now I have a clearer picture based on my view of my life!
So, I decided to try and show you guys what has helped me start to get my life in line and find success in some areas of life, even if it's not business necessarily. Because when you find success in one area it starts to translate into success in other areas as well!
So this is for you, all the college kids in your dorms wondering what the fuck to do with their life, all the people that want to chase their passions but don't know where to start and all the people who feel like everything is going wrong in their life.
THIS ONE IS FOR YOU!
I'm just gonna start out here saying that when you take control of one area of your life you start finding results in not just that area but other areas as well.
This is because it builds discipline and habits that take control of other areas of your life as well.
Also, this is not going to be based around your passions or business, rather what ways you can take control in relationships, health, fitness, education and habits.
I will make another post on how to turn this into business success....
The Most Important Thing To Understand If You Want To Take Control of Your Life
Okay so here is the most important thing when it comes to taking control of your life.. to put emotions behind your goals or the work that you are doing.
I heard this on Tai Lopez's podcast and it has actually changed the way I look at life and goals.
I could not realize why I had so little motivation until I heard this and thought about it for a minute... motivation is temporary and emotion is the long term plan, always play the long term game.
I spent Forever trying to figure out how to get motivation in my life and when I did get it, the motivation only lasted so long... After years of this I have finally found out why.
Motivation comes in temporarily at certain points of your life to give you a little boost, whether it be for a few minutes, hours, days or weeks.
Then there are the two things that help you with long term success in every area of your life: your habits/ daily routines and the emotion that you put behind your goals.
Ever notice how you always seem to fall back into your daily habits, whether it be watching tv or even powerful ones like hitting the gym, but never are able to keep the new ones you are trying to create like taking more business action?
That is because you have made those things part of your daily routine and just a habit that you just have to do during the day. If you want to get more done, you have to think about your habits and every time you start falling back into your daily habits of Netflix or Fortnite, think about what you are doing and switch to a more productive activity. Do this until it is second nature.
For attaching emotions to your goals this works for all goals in all areas of your life because it gives you a real reason to attack the goal on a personal level, not just because you want more money.
Say your goal is to workout more and you used to be overweight and the butt of every joke... think about those times and how you used to feel (that is your emotion) and then realize that you will feel the same way if you don't keep working out and eating good.
Make this emotion something that forces you to get up, connect your goal back to a time when you were struggling, relive how that felt. Now, realize that you never want to feel like that again and this goal is what is keeping you from having to experience that!
Take Control of Your Daily Routine
Your daily routine is essential for your success because what you build the habits that drive your day to day success.
If you have bad habits, even if you get a little motivation and start grinding on your passions or business, you will fall back i to your old habits because that is what is easy and normal.
So the key here is to own your daily habits and routine so that you don't have those habits to fall back on.
Every time you want to watch more Netflix or play Fortnite, try and take that as a hint to do more work. Make another post, do another video... start building those habits so that you can win each day.
This has made one of the biggest impacts on my life this year. Every time I wanted to pick up my phone again or scroll through Instagram for the 100th time, I started to do more work until work became the go-to rather than fucking around.
Take Control of Your Health and Fitness
I used to put this step of success in life on the "less important" because I didn't think it was really productive, but after still not seeing results I gave it a try and focused more on what I was eating, why I was eating it, what workouts I was doing and why I was doing them.
And let me tell you, I have ever had anything change my life the way that didn't. I started eating better and not bullshitting with myself that it didn't matter what I ate. This helped me get more energy, wake up early, and help me actually see the results from my workouts.
When I started working out everyday it helped me get in better shape, build confidence and see even better results when I was eating right. I used to go to the gym a lot but not put my full effort in and half ass everything.
This time was different though... I started to focus on certain muscles on certain days, track my breaks, count more reps, stay there longer, etc.
Working out and eating right brought not just fitness into my life but also helped in other areas. Making these a habit everyday and not breaking the diet built discipline into my life and that directly translated into other areas as well.
Take Control of Your Money
This is going to be a short and simple section as it is pretty self explanatory and will work the same no matter how much money you have! The goal of you taking control of your money is to:
1. set yourself up for future success so you know how to manage more money, by learning how to manage what you have now.
2. To build a habit and find more control in your life to rewire your brain into thinking more positively and happier. This helps simulate control in your life and attract more positive things into your life.
Honestly this is as easy as going over all your accounts: all bank accounts, credit cards, PayPal, Venmo, Stripe, etc and figure out how much you have in each and how much you owe.
Next, is to inventory why you have so much in each account and figure out if that is the best place for that money.
Then, figure out how much you owe and actually write down a payment plan for that if you can't pay it all off in one month.
Finally, you are going to determine how may bank accounts you need... say one for business, one savings for a car, one investments, a checking, one for saving for something else, as many categories as you need. Then go sit down with your banker and organize your money into all of these new accounts.
This will give you an unmatched feeling of control in your life and give you some motivation to hustle and get even more money:)
Take Control of Your Relationships
One of the most common Instagram quotes I see is the one that goes something along the lines of "You are the average of your 5 closest friends."
Well this is super easy to say but like absolutely nobody takes action on this because it is hard as hell to do. I bet even the people posting these quotes aren't taking action on this... it actually requires cutting people off or not hanging out with them as much.
While I'm not perfect at this either I have done it a few times and can share some advice for some college entrepreneurs and those not in college as well:)
In college, I have had to step back from the people that I had originally met and figure out who was helping me and who was holding me back.. turns out a hell of a lot of people were holding me back because all they cared about was parties and going out at night.
I realized I was getting nowhere with anything by hanging around these types of people and wasn't seeing results in any area of my life.
I started cutting these people off and spending more time alone, as I found a new circle of people. Alone in periods of your life isn't always a bad thing.. it helps you refocus and develop yourself.
If you aren't happy with yourself you aren't going to be able to bring happiness to others, whether a romantic relationship or not.
The overarching thing here is to step back and look at who is in your life and what they provide for you... maybe if you don't want to cut them off, spend less time with them and more time alone until you find people that more fit your goals.
Join the Community
Thanks so much for the support guys! Hope you could take away something from this article... IF you are looking to join our community there are a few links below to do so...
Or add us on snap with the username: profitingtools
How about nearly free marketing and attention for your business? How does that sound?
Pretty amazing doesn't it?
But is that even possible or how "cheap" can it be when your budget is next to nothing like mine, and many of yours likely are when you are just getting started running your online business?
That is where social media comes into play, it gives you the attention you need for your brand and/or business without the costs of traditional advertising such as TV or Radio.
Businesses live off of attention and social media gives us a way to "day trade attention" according to Gary Vaynerchuk, and this is the one thing you should be focused on when starting your business.
Get the attention and provide value, that leads to the basis of increasing your sales for your business!
What Are The Benefits of Social Media for Business?
As mentioned before, Gary Vayerchuk likes to hammer down the importance of attention in your business and how that is what keeps the business alive and thriving.
One of the main benefits of social media is getting that attention to your business at a fraction of the cost of traditional media such as TV, radio, etc that cost thousands of dollars to even get an ad up.
Compared to social media where you can get an ad up for FREE if you post it, or even for around $10-$100 through social media influencers!
Some platforms, such as Facebook and Instagram have their own tools for running ads and promoting your business that can get your ad in front of thousands of people for juts a couple of dollars. These tools are really under used in marketing at the moment, so you should jump on the train and get ahead before prices skyrocket!
Not only are these ads cheap, they are also much more targeted than any other ads you put up. Say you have a billboard or radio ad for your business, other than a few points such as people who listen to a certain type of music or live in a certain area, this is not really a targeted ad.
Compare that to Facebook's ad platform, where you can target by country, interests, age, gender, and more! You really can't beat that because a more targeted audience means you are getting a better bang for your buck.
Another benefit that social media can have in your business is that it allows you to connect with your customers in a way other platforms can't compete with.
What other platform allows you to have conversations one on one with your clients or let you build community within the platform? Not many and that is why social media platforms like Instagram, Facebook and Twitter are essential to be using for your business.
They give you a way to build trust and a sense of community, increasing your long term and not short term sales like ads do. People buy from who they trust, so consistency in posting and responding and engaging to comments is the way you build that trust.
If you are unsure about how to use social media to connect and engage with your followers, Gary Vaynerchuk wrote a book about exactly how to do that called-- The Thank You Economy.
What Is The Best Social Media for Business?
The first thing to realize when asking what is the best social media platform for your business is that each platform has it's own voice and what works for each platform... whether it be just engaging or using links to drive sales... you have to respect each platform and use it the way it was meant to be used!
I am just going to go over Facebook, Twitter and Instagram at a glance here and explain what works for me on each platform If you are looking for a more in depth analysis, with examples, check out the book: Jab, Jab, Jab, Right Hook by Gary Vaynerchuck!
To start off with, my hands down favorite social media platform for business... Instagram. Instagram is one of the top social media platforms for business because of both the amount of users on the platform, even though Facebook is bigger, but more importantly, how engaged the people on the platform are with one another.
Instagram is a powerful content platform for business, focused around images and creating value through images captions for your audience. It allows you to be found by other accounts through the hashtag feature as well as through location if you have your business located in a certain area.
One of my favorite parts of this platform is the comment feature as it is super easy to use and allows you to reply to comments as well as add you insights on others posts. This is exactly how you engage with your audience!
Finally, Instagram has my favorite direct messaging platform for reaching out to both customers for sales as well as influencers to work with. You can access your direct messages easily at the top of your feed unlike platforms like Facebook where you have to go through a separate messaging app!
My next favorite platform is Facebook, less for the content aspect and more for the advertising platform they have. Facebook offers you the biggest reach with the most users on their platform but to get any sort of exposure it is going to cost you money.
Facebook is great for putting out videos, doing live streams or putting out your blog posts and engaging captions. But to use the platform, or even reach all of your audience, you are going to have to pay.
While many of you are probably thinking "well shit, I have a small budget," don't worry because this platform has super cheap, and targeted advertising! You can run Facebook ads for as little as a couple of dollars and reach a thousands of targeted people!
Plus, since Facebook owns Instagram, the Facebook ad platform lets you connect to Instagram and reach even more people!
The final platform I am going to touch on is Twitter, and how to use this platform is pretty straight forward.
Twitter isn't as powerful when it comes to finding accounts through hashtags or for post engagement just because of the sheer amount of tweets that get posted everyday, without an algorithm to organize them. It is just like a mashup of who you are following, which can be hard for some accounts and businesses.
The trick here is going to be sharing valuable pieces of information in your industry as well as for your audience.
But the most important thing to market and engage on Twitter is to find your voice on the platform. A great example of this is Wendy's responding sarcastically to tweets about them. Find your voice and start responding to Tweets around your industry, at the very least you will start conversations that could lead to business relationships or sales!
Connect With Us!
Just a little break midway through this blog to get your opinion and let you connect with the community of millennial entrepreneurs some more and continue the conversation!
Check us out on snapchat: profitingtools
or on other platforms by clicking below! Would love to hear from you so shoot us a DM if you have any questions and came from the blog!
How Businesses Use Social Media For Marketing?
And we are back... :)
Social Media, as mentioned above, is one of the best marketing platforms for your business, whether it be an online business or a brick and mortar business. There are a few ways to tackle marketing through social media and I am going to go over my two favorite.
The first one is pretty straight forward and effective, that is using the platform on Instagram or Facebook to promote your posts, products, page, etc! This is as simple as going to an Instagram or Facebook post and pressing "promote" on Instagram or "boost" on Facebook.
From there you set the budget, enter your target audience, and enter the duration of the ad. Then you enter a payment method and you are done, simple as that! On Facebook, you can also do things such as promote your page, to get more likes, promote your website to get more clicks and more!
The next way to market your business on social media is through what we call "infuencers." Infuencers are people on social media, usually through Instagram, with a large and engaged following!
This one takes a little more work then the promoted posts but has the potential to work a hell of a lot better if you are trying to grow your Instagram account!
You start out by searching keywords in your industry or going to suggested followers of large accounts in your industry and finding accounts that have a following of ideally over 10K and with a following that is liking and commenting a good amount on their pictures.
Then you simply start reaching out to the and direct messaging them to see if they do shoutouts or sponsored posts if you are looking to do more than one post. They will send you their prices and you ca compare across other accounts to see where you can get the most bang for your buck!
Payments are usually through PayPal for these shoutouts so make sure you have an account setup on PayPayl to make the transaction easy!
If you are looking for a place to start your shoutouts I own a few accounts that I use to shoutout members of the profitingtools community at a great price, I will include the links to those Instagram accounts below!
How Do I Start Social Media Marketing?
The first step to start social media marketing for your business is to determine what platform is going to be the best for you!
Do you have more of a personal brand and want to start focusing on YouTube and Snapchat?
Do you have a business or service that you could create cool content for on Instagram and Facebook?
Do you have more of the Etsy or Pinterest type of content?
Figuring out your social media platforms of choice is always the first step and I would always recommend using Facebook and Instagram no matter what!
After that, time to figure out what type of content you are going to be posting and this is the most important part!
We have to realize that there are thousands of other pages around the same niche as you so what are you going to do to stand out from them?
You have to create content that brings them value of some sort... whether that be entertainment, teaching them something, helping them do something better, r whatever you can to help yourself stand out from these other pages!
This is your "voice" for the page and is essential to help you stand out on all platforms so make sure it is authentic to you and you aren't putting on a fake persona!
Finally, consistency in your posts, the sames times everyday and the same amount of posts. I struggled with this early on because I wasn't posting consistently across the platforms and therefore I wasn't growing like I wanted to.
Once I started to find the best times for my posts and starting to post multiple Instagram and Snapchat stories each day, I started to see consistent growth on the platforms!!
Social Media Marketing Tips
Just gonna throw out some of the tips that have helped me the most in this section, no real order and test a few out because what might work for me might not work for you!
Hope you all enjoyed this post on how to use social media to market your business! I know this was a more basic or beginner blog post and I will be posting more in depth ones in the future so stay tuned!
Thanks for the support and if you are looking to connect even more check out the links to join the community for millennial entrepreneurs on social media!
Back by popular demand, we are diving into some of my favorite apps for creating content on your iPhone or android device! As well as how to optimize your social media content!
Yes, they are connected to us all the time.... why not figure out how to make money from our phone and social media? But to do that you need to create the best content so that you can actually sell products!
You can't grow a crappy social media page, no matter how much money you through at it. People will click on it to follow from an ad and not follow you if your content sucks.
I want to save you from this and wasted marketing dollars so I am going to show you how to create content using the best apps, in my opinion at least!
I'm also going to show you the types of examples of social media content ideas and what is working the best, because you don't want to just be making random pieces of content or putting out random quotes. You want to create content that is of value to your audience.
Hell, if you stick around until the end of the blog then I might even throw in some extra tools and resources for how to create social media content or even a FREE social media guide... Stay tuned (or just scroll to the bottom of the blog is learning and bettering yourself isn't "Your thing")... ;)
The Importance of Creating Good Social Media Content
As I touched on above... you can't grow a shitty page.
I can't stress this enough, you have to have good content if you wan people to follow you. Put yourself in their shoes, if someone you come across has good content and you relate to it, you are going to follow.. if they have shit content and you just have no reason to follow them then you aren't going to follow them.
Why would it be any different that it is your page?!
It's not. You have to realize that nobody cares as much as you think they do about your page. Nobody is going to care about the page as much as you do and you have to be okay with that, just keep creating social media content that makes them come back!
And they might not care what you have to say right away but the more value you bring them, the more they are going to start coming back to your page and the more they are going to start caring about what you have to say! It's a process, you have to respect the process!
PLUS, if you are planning on creating a product or service to sell through your page you need good content that will build solid audience that trusts you. Content is the first step to trust and without trust people won't buy from you. Same goes with brands, where content is even more important because that is what builds your following and gets more attention to your page, in other words... without good content there will be no brand!
How about we get into some resources now and by the way these are in no real order and are just what I use... there are many other tools out there, for creating social media content, so don't be afraid to explore other options and let me know what ones are good and what ones aren't... I am always looking for new resources that are beneficial to the community!
Canva (Website & App)
Canva has one of the best interfaces and templates I have found in years and they make it super easy to figure out how to create social media content. They even give us social media content ideas with some of their templates offered on the app!
They have templates for everything from YouTube banners to Facebook ads and even Instagram and Twitter Posts! The templates are some of the best free ones you can get in the industry and in my opinion are unmatched if you are looking for a template for your social media content rather than just putting text over an image!
They even have other templates for things such as eBooks, letterheads, PDFs and more! This really is the go to for creating content! Plus the app they have has almost all of the same templates and features as the web version does so there is no reason you shouldn't start looking at content ideas here when you need a template!
Not everyone has the design skills in Photoshop or other editing tools so why not use a professionally made template to insert your images and content into, and start taking your page to the next level!
Word Swag & Typorama
Looks like I am already adding resources to this blog post with a two in one here! The reason I combined these two apps together is because the pretty much do the same thing and I use them the same way, which one I use pretty much depends on the day or what type of social media content I want to create!
Both of these apps are my favorites, on the app store, as well as Phonto (opps added another tool so the count is at 7;)), for creating content where you need simple edits and to put text over the images!
Essentially, each of these apps have their own style of fonts and layouts for their fonts to put them on top of images so I choose the app based on the type of font/ layout that I want.
All of the apps allow for simple photo edits as well such as brightness, color, filters, etc and they all allow you to upload your own images so that you can start creating even more personal content!
Adding text over your images is a popular technique because it allow you to convey a message to your followers without them having to click into the caption... ad these are the apps that the top people use to create thee types of images!
Looking for the tools and edits of an internet photo editor, but from the convenience of your phone? Well, that is exactly what Pixlr is and it is totally free!
From basic to a little more advanced editing tools compared to the other free apps out there, Pixlr has pretty much anything you could want or need from an editing app on your phone.
While Pixlr doesn't have a great text feature (or at least as easy to use) as some of the other apps I already listed, it makes up for it elsewhere such as with the ability to overlay images on top of each other!
If you follow or have checked me out on Instagram (@profitingtools) you know I use this feature most often to overlay both my logo as well as other images, say a book cover or podcast episode. This is the only reason I use Pixlr to be honest, a feature that many other apps don't have and it is one of the most powerful features as it can add another element to your pictures!
No doubt one of the most important tools for creating social media content if you are looking for a tool that allows you to overlay your logo onto your social media content.
Hands down my favorite free editor for pictures on `the app store. Everyone has heard of Photoshop and this is the mobile version with just the right amount of features and everything you would need to edit an image on your iPhone!
It doesn't get better than this with some of the edits that you previously could only get on a computer plus some of the others like filters, effects and more!
I use this for both Profiting Tools as well as my personal Instagram. The whole point of social media is to create an image that stands out and entertains people so why not edit to make your images pop?! Create your theme and that is how you grow a page, with great images!
Regrammer & Videoshop
It is no doubt that the future of social media is going to be in videos so why not start incorporating them into your feed every couple of posts?
These two apps are my favorite after testing out a few free and paid ones. Regrammer is for taking videos from Instagram and reposting them on your own Instagram if you feel they could be valuable to your followers! Just make sure you give credit to whoever created the video:)
To get the link you click the three dots in the top right of the Instagram post, click share and then copy link.. then just paste the link into the app and boom you're done!
Then, Videoshop is one of my favorite video editors on the app store as it is simple to use, clean layout and has a ton of effects to choose from!
From adding text and music to your videos, to combining videos and much, much more this app is well worth the couple of dollars to create high quality content on social media pages!! Just started using it so I will let you all know how to use more of the features once I dive in deeper!
Thank you for reading yet another blog and hopefully you can try out some of these apps and let me know what you think of them!!
Thanks again and have a great week,
LaVar Ball, arguably one of the most controversial people in the media now a days. Running the "Big Baller Brand" as well as making what seems like weekly appearances on national TV for something crazy that he has done! What many people don't see though is that he is possibly one of the smartest marketing people out there right now, well maybe not the smartest but definitely a very, very good marketer!
There is things that people like LaVar Ball, Tai Lopez, Tony Robbins, Gary Vaynerchuk, Grant Cardone, Patrick Bet-David, Kylie Jenner, The Kardashians, etc have learned to do and almost master when it comes to marketing in the new day and age with the power of the internet and social media.
Now, I am not saying that all these people are on the same level of social media marketing mastery but they are at least a significant amount better then the average social media marketer! LaVar has the Big Baller Brand, Kylie Jenner has Kylie Cosmetics (which is valued at over $420 million) and Tai Lopez has all of his internet comapnies where he is raking in over $100k a day most days! And there is things That we can learn from all of these people and what they are doing in the online space but today I am going to focus on the very controversial LaVar Ball and his Big Baller Brand!
LaVar Ball's Family... The Balls
You are likely already very aware of the Ball family so I will keep this section short so we can get to the good stuff soon and I'll include a link to a video of their new reality TV series "Ball in the Family" if you are really interested in learning more about their lives!
To start off, LaVar Ball is married to Tina Ball and they have three sons that are widely known throughout the youth culture around the United States.
The oldest son, Lonzo Ball, was recently drafted by the Lakers into the NBA and attended school at UCLA. He currently has his own shoe line, created by the Big Baller Brand, called the ZO2 and is only in his rookie season in Los Angeles with the Lakers!
The middle son, LiAngelo Ball, is not as well known as the other two brothers but is becoming more well known after a shoplifting incident that could have left him in a Chinese jail until president Trump negotiated him and his teammates out of jail. He was on the UCLA basketball team and while he wasn't as good as his brother that used to play there, he was still playing division 1 basketball. Until as of recently when LaVar pulled him out after hearing how long he was going to be suspended for, he is now looking into playing professionally overseas.
Finally, LaMelo ball, currently 16 years old and the youngest Ball brother who used to go to Chino Hills high school until he was pulled out by his dad, of course, to home school him and focus on his basketball skills. Much like his oldest brother, Lonzo, he also has his own shoes through the Big Baller Brand and even got a Lamborghini for his 16th birthday.
So, the real question here: Is LaVar crazy or a marketing genius?
Let us find out....
Marketing Tips From LaVar Ball
Well, from calling out President Trump and saying he didn't help get his son out of jail in China to having his son Lonzo turn down shoe deals with some of the biggest names in footwear so he could be with the "billion dollar Big Baller Brand" and even telling reporters that Lonzo was better than Steph Curry....
Whether you like him or not, you can appreciate the amount of media attention he has stirred up for being someone that is not a celebrity. What seems like every week, you see him front page somewhere with some crazy thing he just said or did. He just keeps riding the wave of his momentum and it seems to be working out very well for him.
While people are saying that his Big Baller Brand will never make it, with every appearance he make or stunt he pulls that goes viral, the company is selling more and more of their shoes and apparel. Hell, they are selling millions of dollars worth of that apparel all of his comment and stunts that seem to go viral every week. He eve is getting the attention of marketing people such as Tai Lopez, as he has just recorded a episode for The Tai Lopez show! So obviously others are seeing the marketing machine that he seems to be right now...
What are these lessons or at least things we can observe about marketing from LaVar's comments and actions, whether they are PR stunts or not?
Here are 5 of the main marketing lessons we can learn from the recent success of Lavar Ball and The Big Baller Brand:
Attention Is Everything In Marketing
There is no doubt that Lavar Ball can attract some serious attention, with every major news outlet pretty much picking up on every story about him. Why? Because it gets views and that's how they make their money, who cares if they are some random family from Chino Hills.. they are attracting attention and that is what matters.
People thought that the Big Baller Brand was going to be a bust but it seems to be working out just fine for them, why? Because they got the attention they needed get in from of millions of people through internet posts, viral videos, interviews and now a TV show.
"Attention is like the oxygen of your business, you can't survive without it," I once heard Gary Vaynerchuk say in his podcast. And this could not be more true!
No matter how good your product is or how good your service is, if nobody knows about it then you won't sell any it is that simple.
The main objective of your marketing is to draw attention to your business, again as Gary Vaynerchuk says to "day trade attention." You have to get in front of as many people as you can, keep trying new things until you find one that works.
Attention is why so many businesses start multiplying their sales after just one episode on Shark Tank or after one viral video.. because it brings their business to the attention of those that have never hear of them before but are actually very interested in their products!
Just imagine what going viral almost weekly, like Lavar Ball, can do for a business:) Here is a video of one of LaVar's moments that got the most attention:
Confidence In Your Product Is Key
You could say LaVar has some pretty high confidence in not just his sons and their basketball skills but also The Big Baller Brand and their products.
LaVar has some massive confidence in his products, so much so that he thought he could negotiate billion dollar shoe deals with top companies like Nike, Adidas, etc! Plus, putting his shoes at the $500 price point you better believe that he believes they are the best in the game.
If you don't have confidence in your products how are you going to convince anyone that this is the best option for them to buy? Well, you aren't going to be able to do that... it's that simple.
You have to get the customers thinking that this is the best option to solve their problem. That this is the product or service that they need. Pretty simple and straight forward!
Confidence in yourself and in your brand, product or service is key. Just look at how LaVar explains his son, Lonzo is better then Steph Curry...
You Have To Create Your Own Voice
Whether you are selling a product or a service, you all have a brand whether you want to admit it or not. It is gong to be your job to figure out what that voice is exactly and own it.
LaVar created a great voice for The Big Baller Brand by commanding a ton of attention thanks to his usually cocky remarks, and that has been a massive driver for their success!
His remarks have made him a public personality and has really captured the attention of the younger generation who follows his movement. A great lesson here, once you create your voice you start attracting the people who care about what you say and those are the people that will buy from you.
The impact of creating a voice in marketing and your business is best seen through social media. The better you are at creating a voice the larger the following you will attract and that is prevalent in the Ball family as each member has hundreds of thousands or even millions of followers!
Create your voice and that is how you start to gain the loyal followers you need in your business, they start trusting you and that is when they start buying from you. Yes, it is a process but well worth it, so it is a process you have to respect!
The Internet Is The Most Powerful Marketing Tool
Just think about it, without the internet LaVar wouldn't have had the platform to go viral on or to get his voice heard about his sons and The Big Baller Brand. He wouldn't have been able to create te presence he has with the younger generation who finds entertainment from him and ultimately the business would not be where it is today.
This is a great example on how you have to leverage this tool in every way that you can, it is how you are going to get your voice heard. Figure out every way you can, on every platform you can to get your voice out there and then narrow down what ones are working the best and go from there.
Short section but pretty self explanatory, use what is right in front of you and in your hands almost every hour of every day to get your voice heard and your brand out there!
Provide Value and People Will Stay
Sure you can find success short term by going viral and having one "big hit" for whatever you are doing but where the real success comes from is when you learn to retain those original customers. The way that you retain them is through providing some type of value that keeps them coming back!
In LaVar Ball's case he provides the entertainment that keeps people wanting more, they end up wanting to know what is going on with his family, what he is up to and more importantly how The Big Baller Brand is doing. This then boils down to generating more attention for the business and more sales!
Thinking based on the long term game is how you win, retain customers and give them an experience that is too good for them to go anywhere else and then they go out and tell their friends.
In the Ball family, they provide entertainment for people whether that be through basketball or what they do outside of the game, the type of entertainment others aren't providing. They are showing the power they have to do what they want in life, by buying a new house, a Lamborghini for LaMelo or even pulling LiAngelo off of the UCLA basketball team and people desire that power and keep coming back.
I mean just check out some of the stuff they pull off in this video below:
LaVar may be controversial on what he is saying but people are following it and he is in turn generating buzz around his brand which just keeps growing and growing each time that he does something new!
He has even just recorded a podcast with Tai Lopez around his marketing techniques so when that drops I will be sure to check it out and let you all know how it is!
To wrap up, when someone seems crazy or even controversial, look a little deeper at what they are doing and you might learn some of the best marketing techniques that books can't teach you. These are the real life examples that you should be looking into and learning from!
Hope you all learned a decent amount about marketing in a relateable or even entertaining way!
Look forward to hearing your thoughts on the Ball family and the marketing techniques we learn from them!
Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!