Back by popular demand, we are diving into some of my favorite apps for creating content on your iPhone or android device! As well as how to optimize your social media content!
Yes, they are connected to us all the time.... why not figure out how to make money from our phone and social media? But to do that you need to create the best content so that you can actually sell products!
You can't grow a crappy social media page, no matter how much money you through at it. People will click on it to follow from an ad and not follow you if your content sucks.
I want to save you from this and wasted marketing dollars so I am going to show you how to create content using the best apps, in my opinion at least!
I'm also going to show you the types of examples of social media content ideas and what is working the best, because you don't want to just be making random pieces of content or putting out random quotes. You want to create content that is of value to your audience.
Hell, if you stick around until the end of the blog then I might even throw in some extra tools and resources for how to create social media content or even a FREE social media guide... Stay tuned (or just scroll to the bottom of the blog is learning and bettering yourself isn't "Your thing")... ;)
The Importance of Creating Good Social Media Content
As I touched on above... you can't grow a shitty page.
I can't stress this enough, you have to have good content if you wan people to follow you. Put yourself in their shoes, if someone you come across has good content and you relate to it, you are going to follow.. if they have shit content and you just have no reason to follow them then you aren't going to follow them.
Why would it be any different that it is your page?!
It's not. You have to realize that nobody cares as much as you think they do about your page. Nobody is going to care about the page as much as you do and you have to be okay with that, just keep creating social media content that makes them come back!
And they might not care what you have to say right away but the more value you bring them, the more they are going to start coming back to your page and the more they are going to start caring about what you have to say! It's a process, you have to respect the process!
PLUS, if you are planning on creating a product or service to sell through your page you need good content that will build solid audience that trusts you. Content is the first step to trust and without trust people won't buy from you. Same goes with brands, where content is even more important because that is what builds your following and gets more attention to your page, in other words... without good content there will be no brand!
How about we get into some resources now and by the way these are in no real order and are just what I use... there are many other tools out there, for creating social media content, so don't be afraid to explore other options and let me know what ones are good and what ones aren't... I am always looking for new resources that are beneficial to the community!
Canva (Website & App)
Canva has one of the best interfaces and templates I have found in years and they make it super easy to figure out how to create social media content. They even give us social media content ideas with some of their templates offered on the app!
They have templates for everything from YouTube banners to Facebook ads and even Instagram and Twitter Posts! The templates are some of the best free ones you can get in the industry and in my opinion are unmatched if you are looking for a template for your social media content rather than just putting text over an image!
They even have other templates for things such as eBooks, letterheads, PDFs and more! This really is the go to for creating content! Plus the app they have has almost all of the same templates and features as the web version does so there is no reason you shouldn't start looking at content ideas here when you need a template!
Not everyone has the design skills in Photoshop or other editing tools so why not use a professionally made template to insert your images and content into, and start taking your page to the next level!
Word Swag & Typorama
Looks like I am already adding resources to this blog post with a two in one here! The reason I combined these two apps together is because the pretty much do the same thing and I use them the same way, which one I use pretty much depends on the day or what type of social media content I want to create!
Both of these apps are my favorites, on the app store, as well as Phonto (opps added another tool so the count is at 7;)), for creating content where you need simple edits and to put text over the images!
Essentially, each of these apps have their own style of fonts and layouts for their fonts to put them on top of images so I choose the app based on the type of font/ layout that I want.
All of the apps allow for simple photo edits as well such as brightness, color, filters, etc and they all allow you to upload your own images so that you can start creating even more personal content!
Adding text over your images is a popular technique because it allow you to convey a message to your followers without them having to click into the caption... ad these are the apps that the top people use to create thee types of images!
Looking for the tools and edits of an internet photo editor, but from the convenience of your phone? Well, that is exactly what Pixlr is and it is totally free!
From basic to a little more advanced editing tools compared to the other free apps out there, Pixlr has pretty much anything you could want or need from an editing app on your phone.
While Pixlr doesn't have a great text feature (or at least as easy to use) as some of the other apps I already listed, it makes up for it elsewhere such as with the ability to overlay images on top of each other!
If you follow or have checked me out on Instagram (@profitingtools) you know I use this feature most often to overlay both my logo as well as other images, say a book cover or podcast episode. This is the only reason I use Pixlr to be honest, a feature that many other apps don't have and it is one of the most powerful features as it can add another element to your pictures!
No doubt one of the most important tools for creating social media content if you are looking for a tool that allows you to overlay your logo onto your social media content.
Hands down my favorite free editor for pictures on `the app store. Everyone has heard of Photoshop and this is the mobile version with just the right amount of features and everything you would need to edit an image on your iPhone!
It doesn't get better than this with some of the edits that you previously could only get on a computer plus some of the others like filters, effects and more!
I use this for both Profiting Tools as well as my personal Instagram. The whole point of social media is to create an image that stands out and entertains people so why not edit to make your images pop?! Create your theme and that is how you grow a page, with great images!
Regrammer & Videoshop
It is no doubt that the future of social media is going to be in videos so why not start incorporating them into your feed every couple of posts?
These two apps are my favorite after testing out a few free and paid ones. Regrammer is for taking videos from Instagram and reposting them on your own Instagram if you feel they could be valuable to your followers! Just make sure you give credit to whoever created the video:)
To get the link you click the three dots in the top right of the Instagram post, click share and then copy link.. then just paste the link into the app and boom you're done!
Then, Videoshop is one of my favorite video editors on the app store as it is simple to use, clean layout and has a ton of effects to choose from!
From adding text and music to your videos, to combining videos and much, much more this app is well worth the couple of dollars to create high quality content on social media pages!! Just started using it so I will let you all know how to use more of the features once I dive in deeper!
Thank you for reading yet another blog and hopefully you can try out some of these apps and let me know what you think of them!!
Thanks again and have a great week,
Snapchat defiantly challenges us and our marketing creativity when it comes to running a business account on their platform.
No search feature really for accounts like the powerful ones on Facebook or Instagram, no hashtags to find your account ore anything of that sort. And on one of the most powerful marketing and social media platforms out there. they make it a challenge but if you figure out how to crack the code you can reap the benefits like many online marketing mentors are doing.
People like Kylie Jenner, Tai Lopez, Gary Vaynerchuk and even smaller business owners have found out how to crack the code to growing their Snapchat following FAST! While we might not be able to grow at the rate that they are able to, we can defiantly learn from some of their lessons and start applying them in our own business!
Don't forget about this powerful platform in business, no longer is this just an app to send random pictures to your friends. It can be one of the most powerful marketing platforms when used right.
How Snapchat Can Be Used For Business
With over 178 million active daily users on Snapchat there is no doubting the power of this app for communication and even marketing! Snapchat can be one of the best ways to sell if you learn how to promote your business on Snapchat!
Snapchat allows you to give a more "behind the scenes" or personal aspect to your business and brand by having you post short video clips or photos throughout the day for your followers to see. Usually they are more towards entertainment and help you engage on a more personal level with your audience!
This means that you now have a platform to develop the voice for your brand, build trust with your customers by giving a voice to your brand and ultimately increase your awareness and sales!
Snapchat also has some pretty dope features they can offer brands such as the power to put a link into your snapchat so that all the person viewing has to do is swipe up and then BOOM! They are then on your website or checking out your product.
There's few other platforms that allow you to swipe up and visit an account or website right from the piece of content itself, unless you happen to have enough Instagram followers to "unlock" this feature on Instagram stories!
The only problem there is with this feature is that in order for people to swipe up, they have to be able to see your story first and the only way for them to do that is to be your friend. And with there being no search feature... it ca be a struggle for people to add you, or even find you on Snapchat!
The one thing you can't do on Snapchat, like you can on Instagram, is create a Snapchat business account. But that is just a minor thing that doesn't matter in the log run if you look at the upside of using Snapchat in Business!
We have studied some of the larger accounts and found ways to improve and grow your Snapchat audience though so I though I would share some with you and show you how to get snapchat followers for business!
Who Has The Most Snapchat Followers? And How?
Before diving into these strategies, I just wanted to highlight some of my favorite Snapchat accounts and the Snapchat accounts with the largest followings and have shown the power that Snapchat can have in a marketing plan!
Of course Tai Lopez was going to make an appearance on this blog posts just for the simple fact that he has close to mastered the art of Snapchat marketing and growing on Snapchat!
He runs daily giveaways, business lessons and book advice from his now famous Snapchat. He has grown a massive following on the platform, something that very few have done and he has a handful of lessons to teach us from someone who was relatively "normal" and not a celebrity personality when he started his Snapchat like some of the other big Snapchat accounts like Kylie Jenner and Dj Khaled!
Coming out of nowhere was DJ Kahled after being relatively quiet for years, he come back bigger then ever when he opened his Snapchat stories to the public. It no doubt had a large impact on his career, allowing him to get his voice out there and even getting him many brand deals!
His Snapchat focused on inspiring the younger generation and he did much more than that, he created a whole movement and brand around himself and his family. More music and more attention came from this power move by DJ Khaled and that is why he is one of the biggest names on Snapchat now!
Kylie Jenner, 20 years old an creating a brand around herself worth over $420 million thanks to the help of social media.... especially Snapchat! Doesn't get more powerful then that, this is someone who has come probably as close as you can to mastering Snapchat and the platform that can work wonders!
By posting snaps of her lifestyle, others found that they wanted to follow because she was living the "dream life" of many, at least from the outside and she stated to build a brand around that. She found what she could do to stand out and focused solely on that. And it is working very well for her as she has grown one of the largest followings on Snapchat. When people ask who has the largest Snapchat following, Kylie is generally my first answer!
With exclusive content and an inside look at the "behind the scenes" of her life.. her Snapchat was booming and then she started rolling out her cosmetics lines using the power of social media and the results were amazing. Thanks to features on Snapchat, such as the ability to add a link to her store that people can swipe up and visit, she was able to get hundreds of thousands of visits to her website in hours or even a matter of minutes, thanks to her large following!
Even though we may not be a celebrity personality, or at least not yet, we can still learn and apply the marketing lessons that these people used to grow their Snapchat audiences, to our own businesses and snapchats!
This is the advice and lessons you need to start growing on Snapchat and bringing your business to the next level!
Create Exclusive Snapchat Content
Hands down of of the best lessons on Snapchat, it includes cross promotion and doesn't require that big of an audience on other platforms!
Unlike other cross promotion techniques that work for promoting your Snapchat, like posting your Snapchat username on your Instgram story, on Twitter, putting up your Snapcode on your profile, etc... offering exclusive content on your Snapchat, that your followers can't get anywhere else, gives them a reason to go follow you on Snapchat.
Just like Tai Lopez does with giveaways that are only on his Snapchat, this is exclusive content that you can get only on his Snapchat and gives people a reason to go and add him, in hopes of winning a giveaway!
If you run a giveaway it doesn't have to cost a whole ton of money and give away things like $100 or an iPad, like Tai Lopez does, it can be simple and easy like a product or service from your business or even some things you don't use anymore like a pair of sunglasses (it works better if the products/ services fit your brand though).
People love exclusive content, becasue it makes them feel like they are getting content that nobody else is and it doesn't even have to be a giveaway! Exclusive content can also be things like book reviews, team introductions, stories or pretty much anything of value that you aren't offering anywhere else!
It has to be of value to your audience though or it doesn't give them a good reason to go and follow you!
How To Promote Snapchat On Instagram and Facebook
Yes, the paid approach to Snapchat, or it doesn't have to be if you have a decently large following on any platform. Essentially you are creating an ad for your Snapchat that includes your Snapcode and then promoting it with a few different strategies I will go over below!
The first way, is to simply put your Snapcode and username in the bio of your other social media accounts as well as in posts of those accounts as well.
For example, you could create a post with multiple images on Instagram where the first on is a piece of exclusive content from your Snapchat and then the next is your snapcode. This allows your followers to see the value of following you on Snapchat as well as gives them a way to follow you (through the snapcode).
This is one of the most important ways to promote your Snapchat on Instagram.
It is pretty much the same strategy when you pay for promotions, create a multiple image post or even just a post with your snapcode and then a caption explaining the value of following you. Then you can send the post to influencers, who you pay to promote your ad on their page, or use the advertising tools on Instagram or Facebook to promote this ad.
In my experience, working with influencers is a more effective way since they have a relationship with their audience and their audience trusts what they are saying... rather than just throwing up a random ad someone in your niche might scroll past on Insagram or Facebook!
How To Get People To Add You On Snapchat
This one ties into the other two lessons quite well because if you aren't actually posting content that people want to see on your Snapchat then what is the point of them to follow you?
There is no reason they will follow you if you aren't providing them real content. Don't just sit on snap and promote your business all day, nobody gives a shit... create a brand and voice around your brand. That is what the platform is for!
But, don't get me wrong, Snapchat can be a great place to promote your business as well!
Tai Lopez, Kylie Jenner and DJ Khaled are great examples of this, they are giving people what they want to see and they are growing and finding success on Snapchat! All with their own personalities and voice behind the brands they have created on the platform.
Tai Lopez gives his business knowledge, giveaways and more, that provides us with a reason to follow him.
Kylie Jenner provides entertainment for us, through her looks as well as her lifestyle. It is something that people want to live like and that keeps them coming back to her Snapchat.
And DJ Khalid also provides us motivation for the dream life and stories that keep us coming back to his Snapchat. They have all found their voice on the platform and now it is time for you to find your voice!
How To Get People To Add You On Snapchat: Just Ask!
Yes it is simple, yet an effective way to grow your Snapchat audience fast.
This is a great way to start building your following on Snapchat.... as your followers, friends and family to add you on snap! Then once you start building more of a following, ask your followers on Snapchat to share your snaps and profile wit their friends to have them add you!
It really works to get started, you never know how many people actually want to hear what you have to say.... so ask them to follow and find out!
I hope I was able to share some good advice on growing your snapchat followers that is hard to master! Try out some of the strategies here and let me know what you think of them, they work great for me and know they have potential to do the same for you!
Thanks for the support!
LaVar Ball, arguably one of the most controversial people in the media now a days. Running the "Big Baller Brand" as well as making what seems like weekly appearances on national TV for something crazy that he has done! What many people don't see though is that he is possibly one of the smartest marketing people out there right now, well maybe not the smartest but definitely a very, very good marketer!
There is things that people like LaVar Ball, Tai Lopez, Tony Robbins, Gary Vaynerchuk, Grant Cardone, Patrick Bet-David, Kylie Jenner, The Kardashians, etc have learned to do and almost master when it comes to marketing in the new day and age with the power of the internet and social media.
Now, I am not saying that all these people are on the same level of social media marketing mastery but they are at least a significant amount better then the average social media marketer! LaVar has the Big Baller Brand, Kylie Jenner has Kylie Cosmetics (which is valued at over $420 million) and Tai Lopez has all of his internet comapnies where he is raking in over $100k a day most days! And there is things That we can learn from all of these people and what they are doing in the online space but today I am going to focus on the very controversial LaVar Ball and his Big Baller Brand!
LaVar Ball's Family... The Balls
You are likely already very aware of the Ball family so I will keep this section short so we can get to the good stuff soon and I'll include a link to a video of their new reality TV series "Ball in the Family" if you are really interested in learning more about their lives!
To start off, LaVar Ball is married to Tina Ball and they have three sons that are widely known throughout the youth culture around the United States.
The oldest son, Lonzo Ball, was recently drafted by the Lakers into the NBA and attended school at UCLA. He currently has his own shoe line, created by the Big Baller Brand, called the ZO2 and is only in his rookie season in Los Angeles with the Lakers!
The middle son, LiAngelo Ball, is not as well known as the other two brothers but is becoming more well known after a shoplifting incident that could have left him in a Chinese jail until president Trump negotiated him and his teammates out of jail. He was on the UCLA basketball team and while he wasn't as good as his brother that used to play there, he was still playing division 1 basketball. Until as of recently when LaVar pulled him out after hearing how long he was going to be suspended for, he is now looking into playing professionally overseas.
Finally, LaMelo ball, currently 16 years old and the youngest Ball brother who used to go to Chino Hills high school until he was pulled out by his dad, of course, to home school him and focus on his basketball skills. Much like his oldest brother, Lonzo, he also has his own shoes through the Big Baller Brand and even got a Lamborghini for his 16th birthday.
So, the real question here: Is LaVar crazy or a marketing genius?
Let us find out....
Marketing Tips From LaVar Ball
Well, from calling out President Trump and saying he didn't help get his son out of jail in China to having his son Lonzo turn down shoe deals with some of the biggest names in footwear so he could be with the "billion dollar Big Baller Brand" and even telling reporters that Lonzo was better than Steph Curry....
Whether you like him or not, you can appreciate the amount of media attention he has stirred up for being someone that is not a celebrity. What seems like every week, you see him front page somewhere with some crazy thing he just said or did. He just keeps riding the wave of his momentum and it seems to be working out very well for him.
While people are saying that his Big Baller Brand will never make it, with every appearance he make or stunt he pulls that goes viral, the company is selling more and more of their shoes and apparel. Hell, they are selling millions of dollars worth of that apparel all of his comment and stunts that seem to go viral every week. He eve is getting the attention of marketing people such as Tai Lopez, as he has just recorded a episode for The Tai Lopez show! So obviously others are seeing the marketing machine that he seems to be right now...
What are these lessons or at least things we can observe about marketing from LaVar's comments and actions, whether they are PR stunts or not?
Here are 5 of the main marketing lessons we can learn from the recent success of Lavar Ball and The Big Baller Brand:
Attention Is Everything In Marketing
There is no doubt that Lavar Ball can attract some serious attention, with every major news outlet pretty much picking up on every story about him. Why? Because it gets views and that's how they make their money, who cares if they are some random family from Chino Hills.. they are attracting attention and that is what matters.
People thought that the Big Baller Brand was going to be a bust but it seems to be working out just fine for them, why? Because they got the attention they needed get in from of millions of people through internet posts, viral videos, interviews and now a TV show.
"Attention is like the oxygen of your business, you can't survive without it," I once heard Gary Vaynerchuk say in his podcast. And this could not be more true!
No matter how good your product is or how good your service is, if nobody knows about it then you won't sell any it is that simple.
The main objective of your marketing is to draw attention to your business, again as Gary Vaynerchuk says to "day trade attention." You have to get in front of as many people as you can, keep trying new things until you find one that works.
Attention is why so many businesses start multiplying their sales after just one episode on Shark Tank or after one viral video.. because it brings their business to the attention of those that have never hear of them before but are actually very interested in their products!
Just imagine what going viral almost weekly, like Lavar Ball, can do for a business:) Here is a video of one of LaVar's moments that got the most attention:
Confidence In Your Product Is Key
You could say LaVar has some pretty high confidence in not just his sons and their basketball skills but also The Big Baller Brand and their products.
LaVar has some massive confidence in his products, so much so that he thought he could negotiate billion dollar shoe deals with top companies like Nike, Adidas, etc! Plus, putting his shoes at the $500 price point you better believe that he believes they are the best in the game.
If you don't have confidence in your products how are you going to convince anyone that this is the best option for them to buy? Well, you aren't going to be able to do that... it's that simple.
You have to get the customers thinking that this is the best option to solve their problem. That this is the product or service that they need. Pretty simple and straight forward!
Confidence in yourself and in your brand, product or service is key. Just look at how LaVar explains his son, Lonzo is better then Steph Curry...
You Have To Create Your Own Voice
Whether you are selling a product or a service, you all have a brand whether you want to admit it or not. It is gong to be your job to figure out what that voice is exactly and own it.
LaVar created a great voice for The Big Baller Brand by commanding a ton of attention thanks to his usually cocky remarks, and that has been a massive driver for their success!
His remarks have made him a public personality and has really captured the attention of the younger generation who follows his movement. A great lesson here, once you create your voice you start attracting the people who care about what you say and those are the people that will buy from you.
The impact of creating a voice in marketing and your business is best seen through social media. The better you are at creating a voice the larger the following you will attract and that is prevalent in the Ball family as each member has hundreds of thousands or even millions of followers!
Create your voice and that is how you start to gain the loyal followers you need in your business, they start trusting you and that is when they start buying from you. Yes, it is a process but well worth it, so it is a process you have to respect!
The Internet Is The Most Powerful Marketing Tool
Just think about it, without the internet LaVar wouldn't have had the platform to go viral on or to get his voice heard about his sons and The Big Baller Brand. He wouldn't have been able to create te presence he has with the younger generation who finds entertainment from him and ultimately the business would not be where it is today.
This is a great example on how you have to leverage this tool in every way that you can, it is how you are going to get your voice heard. Figure out every way you can, on every platform you can to get your voice out there and then narrow down what ones are working the best and go from there.
Short section but pretty self explanatory, use what is right in front of you and in your hands almost every hour of every day to get your voice heard and your brand out there!
Provide Value and People Will Stay
Sure you can find success short term by going viral and having one "big hit" for whatever you are doing but where the real success comes from is when you learn to retain those original customers. The way that you retain them is through providing some type of value that keeps them coming back!
In LaVar Ball's case he provides the entertainment that keeps people wanting more, they end up wanting to know what is going on with his family, what he is up to and more importantly how The Big Baller Brand is doing. This then boils down to generating more attention for the business and more sales!
Thinking based on the long term game is how you win, retain customers and give them an experience that is too good for them to go anywhere else and then they go out and tell their friends.
In the Ball family, they provide entertainment for people whether that be through basketball or what they do outside of the game, the type of entertainment others aren't providing. They are showing the power they have to do what they want in life, by buying a new house, a Lamborghini for LaMelo or even pulling LiAngelo off of the UCLA basketball team and people desire that power and keep coming back.
I mean just check out some of the stuff they pull off in this video below:
LaVar may be controversial on what he is saying but people are following it and he is in turn generating buzz around his brand which just keeps growing and growing each time that he does something new!
He has even just recorded a podcast with Tai Lopez around his marketing techniques so when that drops I will be sure to check it out and let you all know how it is!
To wrap up, when someone seems crazy or even controversial, look a little deeper at what they are doing and you might learn some of the best marketing techniques that books can't teach you. These are the real life examples that you should be looking into and learning from!
Hope you all learned a decent amount about marketing in a relateable or even entertaining way!
Look forward to hearing your thoughts on the Ball family and the marketing techniques we learn from them!
Hey guys how is it going?!
Assuming you are here to learn more about ho to increase your reach and your engagement on social media... let's get started.
But before I do that, I would just like to say that I am no expert at this and am actually just starting to improve my social media reach and engagement as well using these strategies that I have been learning about and implementing! They were just too good not to share them with you, I am in no way trying to say this is the right way or that I created these strategies. These are just what have worked for me and what I have been seeing work for others as well!
Hope you enjoy this!
The Profiting Tools Social Media Story
Trust me I have tried almost all of the quick growth strategies, in hopes to get a large and engaged following quickly and easily. Well, unfortunately I have to tell you that this doesn't work. I tried the follow/ unfollow, apps that were supposed to increase engagement and get me followers and even those services you see that promise to increase your following.
Well, some of them did get me followers but they weren't real or engaged like you need if you are trying to build a business or sell anything online. And some others were just expensive as hell, like the services and they didn't work too well. At least not $30-90 a month well.
So there I was a couple of months ago wondering what to do, I was left with a decent sized following of 6k but they weren't really engaged so it was time to rethink this strategy and start playing the long term game rather than trying to take shortcuts.
I started researching larger Instagram accounts like Andy Frisella, Gary Vayerchuk, Grant Cardone, Tai Lopez, Jason Stone, Mark Cuban and more to see what they were doing that I wasn't doing.
I also looked t other accounts that weren't as well known or weren't super big influencers in their industries, but also had larger accounts such as Lewis Howes, Rich20Something and more to see if they were doing anything different too.
And let me tell you, I found so much information and strategies that were contributing to their success. And guess what?! None of them were through those paid services or following/ unfolllwoing:)
The Main Marketing Ideas Used On Social Media
Well before I dive into the more strategy part for this post, I would like to start off by talking about some marketing techniques/ mindsets that play a large role in growing an engaged social media following. And these can help you in more than just your social media too, they can be applied across all areas of your marketing!
The first is just simply to encourage engagement. In the captions of your posts leave them with a question that forces them to think and then engage in the comment section. Don't just leave a statement, you have to provide some type of encouragement for them to engage. This could be as simple as asking what their favorite places to travel are or where they dream of going, if you are running a travel company.... you get the idea right?
The next mindset you want to have or more of a psychological aspect for your marketing is to make them think something is scarce or that they are going to miss out if they don't click through right away. That is why so many marketers use "limited time only sale" or even just countdown timers until something is not available again. This also works if you create a free guide or just offer a free product for a limited time, if say they tag their friends, because they will be encouraged to do it quicker an increase your following quicker.
Similar to the "scarcity" mindset about, another marketing mindset to know for social media as well as just marketing in general is the exclusivity mindset. Make sure people think what they are getting is exclusive, that nobody else is getting it and make them feel that they are part of a small group of people that now or are in something. This is why many Instagram accounts have "exclusive mentorship groups" or some type of exclusive group that they close the entrance to after a certain period of time. Just like Tai Lopez's social media group and business groups that he closes after a certain amount of time.
Next, people love competition so why not incorporate that into your marketing and social media?! From Grant Cardone giving away cash on Instagram to Tai Lopez giving away iPads and Macbooks. Even Andy Frisella is giving away things like shoutouts and merch! Giveaways is a great way to encourage competition and people love competition, they will share with their friends, tag people, repost your stuff. Pretty much do whatever to win!
One of the most important things to realize for your success on social media is to offer content that is hard to get, or more valuable than other pages! Tai Lopez as well as Gary Vaynerchuk and Andy Frisella talk about this and it is actually one of the most important things you can do on social media to stand out, for obvious reasons. The harder it is for someone to make your content, say if you are sharing your expertise in an area or a story you have, then the more value you are bringing and the better exposure/ engagement you will have the potential to get!
Increasing Instagram Engagement
Instagram is one of my favorite platforms as well as one of the biggest, right behind Facebook so it only made sense to start here and explain how the larger accounts like Tai Lopez, Gary Vee were growing and engaging with their followings.
**I am not going to go over creating the content for any of these platforms because that really depends on the account and the main take away for content I already listed above with adding value.**
To start off, utilize the Instagram stories, and the hashtags that they allow you to use and the tags they allow you to have in the stories. The first way many accounts use the stories is to highlight their audience and thank them for their support (see below video to see an example). The next way they use it is to announce new things and run giveaways through.
If you are looking to use your story to increase your Instagram post engagement then try taking a screenshot of the account home page with the new post in it, then put it on your story and cover up the new post and add a caption on the story "let me know your thoughts on my new post" or something along those lines and tag your account in it. Don't forget to add a few hashtags to the story as well as Instagram now has hashtag stories that can help new people find your account!
Many influencers use this strategy in order to help their posts against the Instagram algorithm because Instagram doesn't post in chronological order anymore, rather it's based on the best performing posts. So putting this on your story gets more people to see the post and engage in a shorter period of time, thus pushing you higher on peoples feeds.
Next, Instagram is great for running contests and giveaways that will increase both your engagement and your followers. Find something you can give away whether it be cash like Grant Cardone or just a shoutout or product/ service. Them promote it in posts and stories and say they have to tag a friend, or repost and tag you, and follow in order to be entered. Depending on how good you make the contest there is a good chance for you to gain a large number of followers for little cost.
One of the best ways I have been finding to add engaged people to your following was to promote you account with other accounts of similar sizes and larger! I have tried promotions with Instagram by promoting my posts, and they do get you in front of a decent amount of people but not many are as loyal or engaged as those that you get from another account with a largely engaged following. The followers that this other account can send over are some of the most engaged because they are loyal to that other account and if they said to follow you they are trusting that other account that you have content of value, so be ready to deliver.
There are two ways to do this, you can pay a larger account to do this, which are usually fairly priced compared to the value they bring you. Or you can reach out and do a shoutout for shout out with a similar size account, which isn't as effective unless you have a larger audience of a couple thousand at least.
Finally, a strategy that many of you already know is the hashtag strategy which actually works pretty well when combined with other strategies, on it's own it's powerful but you just get more growth when you use other strategies as well. Instagram allows up to 30 hashtags in the caption so make sure to use them all effectively by using hashtags related to your page/post.
**BONUS** below I'm including the links of three larger accounts I own on Instagram if you are interested in promoting your page I can give you some great deals if you say you came from the blog:)
Increasing Facebook Engagement
Facebook is an interesting platform because you really have to pay to play unless you funnel in traffic from other platforms but I will give you some ideas as well as things I have learned and tested to help you do both of these things!
Facebook has an algorithm, much like Instagram, where it is based on engagement and you only have the potential to reach so many people as a business page without paying. This means that even if you have a large following on Facebook, like saw Gary Vaynerchuk or Lewis Howes, you are going to have to pay to "boost your Facebook post" which allows you to reach more people based on how much you pay. This is actually one of the best platforms to promote on as you can get such a large reach of people for minimal marketing dollars spent!
To start off, I am going to go over some of the FREE ways that I have found work fairly well with Facebook to start getting some people over to your page, but there really is no way to get around paying on this platform if you want real growth!
So the first way that I found works well is to offer exclusive Facebook content to your followers on other platforms. Do this by promoting a snippet of a video or a few posts of a series, that you are only putting on Facebook, and then telling them that the only way to get the rest of the content is to go and like your Facebook page! This actually works very well for FREE Facebook strategies and is one of my favorites!
Another strategy that I have not tested out as much but has potential to work well, when used right, is to create relationships with people, or just reach out to others who are sharing bigger pages content and ask if they could check yours post out and share it if they find any value in it. The only way this will work is if you are posting content of real value that stands out from others!
Now onto the paid approach on Facebook!
This is one of the better approaches for both selling products/ services and growing your page because it gives you the largest reach. Essentially all you need is a good video or image post that represents your page/ business and then a strong call to action in the image. Then you target the people and demographic you are looking for by pressing "boost" on the post or "promote my page."
Finally, a good strategy for adding more likes to your business page I learned from one of The Tai Lopez show podcasts and then actually started to test and it works amazing... That is to create an add that relates to your business in some way and others can relate to and then in the caption put "if you agree like my page" and then start promoting it to your target audience!
Below is what my social media feed currently looks like on Facebook to see an example of some of these posts, sorry it doesn't show any of my ads or boosted posts:/
Increasing Twitter Engagement
just Twitter is one of the more "unknown" platforms for increasing your reach but there are a few things that work fairly well if you look at some of the larger accounts and what they are doing!
First off is based around content, and that is to offer value, value and more value. When someone clicks onto your Twitter profile you want them to see a ton of posts that are valuable to them and they can learn or gain insight from. Within those posts of value you can sprinkle in some sell and links to your website (because Twitter allows direct links to places unlike Instagram). But make sure to focus on adding value.
The next thing that I noticed many of them doing is actively replying to tweets about them as well as tweets within the industry. Whether it is roasting people online like Tai Lopez does or just going to the Twitter search feature to search your niche and start conversations with others, around topics, by replying to their tweets. A basic example of this is below, showing how to search and then start replying to tweets, it is pretty self explanatory.
Increasing Your Snapchat Engagement
Snapchat is one of the hardest platforms to increase your reach on just because there is no search feature that allows you to search for other peoples Snapchat accounts, like on every platform. This means that people just can't search for your account and then add you as a snap friend, they actually have to get your snapcode and then go to their snapchat to add you! Kinda a pain in the ass!
There are people like Kylie Jenner and Tai Lopez who have figured a few ways to crack the code on Snapchat and that is basically by just using strategies from other platforms to funnel people oer to their snapchat profiles.
Essentially you are going to want to offer giveaways or exclusive content on Snapchat only and then promote it from your other channels. You can do this by posting on your other channels about it and then along with the post have a image of your snapcode and username that they can save (or screenshot) and add you!
One way that works well is actually using Instagram stories to add one piece of content you only posted to Snapchat (ideally a video as they work the best) and then saying "for more join us on Snapchat." Then right after that story add another story with your Snapcode so it makes it easy for them to add you!
Then once they come over there it is essential to retain them by creating your own voice on snapchat around who you are and making entertaining content, not just spamming your ads and promoting yourself!
Feel free to add us on Snapchat while you are at it... Hell of a good time on the journey of entrepreneurship:)
Hope you all enjoyed the post and learned a few things that you can start to implement! I included my social media links below if you would like to join the millennial entrepreneur's community and follow me:) Have a great rest of your day!
Ever look at Instagram accounts that have really good content ad wonder how they create it?
More so the business, quote, motivational accounts, etc because the travel and accounts around creators use cameras and edit for hours to get that perfect video or image.
This post is going to be more focused on creating content using your iPhone, or Android if that's more your style, and how you can use this content to drive sales!
The Types of Content To Create
The types of content you can create on Instagram is essentially endless but they boil down into two main groups of content... business content and "behind the scenes" or less quality content that is more personable.
For business content you want to focus on providing something of value to your followers, giving them a reason to follow. There are thousands of motivational and quotes accounts out there, what are you going to do to stand out fro the crowd?!
Some examples of what you can do to provide value and give people a reason to follow you are to post content around educating your audience around something you have a skill in. Say your business revolves around basketball, post "how to" content around basketball and start growing an audience around the basketball niche.
Or if you have a financial business, you could post tips everyday for personal finance and how they can apply things into their life or short videos on what they can do to manage their finances in everyday life!
The other category of content is more personal content such as personal stories, behind the scenes of your life or company and anything more personal, but still related to the theme of your page.
This content can go either on the page itself or in the Instagram story which I find very helpful and use multiple times a day for this type of content!
With all this content to post don't forget to sell as well, because without sales your business will die. So, a good rule that I learned from Gary Vaynerchuk was to post three pieces of value content for every one "sell."
How To Create Instagram Posts
Other than the personal content that is easy as taking your iPhone and shooting a short video or even just taking a picture that goes along with your story, there are a handful of apps that I have found work best for creating the rest of the types of posts and videos!
If you are looking for putting text on pictures then here are some of my favorite apps that I use below:
If you are editing or even putting video clips together into one here are my two favorite apps:
And if you are looking at putting other images on top of one another then check out the app Pixlr that I mentioned above as they make it easy for you to overlay images from the app!
A Step by Step Guide To Instagram Posts
I just started releasing some step by step screencasts for creating posts on Instagram exclusively on my Facebook and there are more to come so stay tuned!! Click the button below and go check that out and throw the page a like if you want to see more!
Hey guys, was just reading a ton of articles online on Instagram growth to try and see the latest and newest strategies and realized that many of these articles were going over the same strategies like the follow/ unfollow and the hashtags but they weren't focusing on better strategies that I have used and heard of larger accounts using as well that got solid and engaged growth.
While the follow and unfollow method or even following a ton of large accounts method might work, these methods don't get you real or engaged followers. This leads you to having a large amount of followers that don't give a fuck about you and don't even look at your posts... leaving you with low engagement.
There are much better ways to grow out there that can be just as fast and generate you real and engaged followers.
So I narrowed down three of my favorite that have worked for me and other accounts to grow.
Engagement Groups or Instagram "Pods"
After Instagram changed its algorithm of it;s timeline, many accounts saw lowered engagement on their profiles because the algorithm was only putting the top posts first on the timeline.
This led many account of all sizes to form groups, or what they called "pods," in order to keep their posts on the top of the timelines... and this is something you should defiantly be doing, if you are not already!
Essentially these groups are where users come together and promise to like and comment on each others posts so that the engagement on them is higher and the posts are then placed higher on the timeline and in the hashtags for more people to see. It really does work.
Some of these groups can be hundreds of users where they have bots to like all the accounts for them, if you happen to be in one of these groups the favored bot across the platform is the Like List Bot (just google it).
These groups also range from smaller ones that you can create with some other pages you have relationships with on Instagram direct message to larger groups on messaging apps like Telegram. Both work well so diversify!
To find these groups, start with the smaller ones on Instagram by direct messaging some accounts you have relationships with, even if you don't know them you can still reach out and see if they want to join, and then creating a group direct message where you send all your posts to for people to like and comment. To find the telegram groups usually you can use Google Search to find "Instagram Pods" and then there are tons of websites dedicated to them. Some are going to be "pay to play" so do your research on the group and ask questions before paying your marketing money!
Say you have a larger audience or amount of followers on Facebook, Twitter or Snapchat and want them to go and check out your Instagram account. You could just tell them to go check it out but that could be very ineffective, rather give them a reason to go over there.
A great way I learned about and found worked well for my cross promotions was to offer exclusive content on your Instagram that you don't have anywhere else like a free eBook, some video lessons or just a few stories that aren't anywhere else. Then promote these on your other platforms and give your followers over there a reason to go and follow your Instagram... Some great examples are listed below:
Promotions on Instagram & Shout Outs on Large Pages
Probably a more well known strategy but it is one of the most effective when you use it right... and many people aren't. the name of this game is all about attention and getting seen (and on) as many pages as possible.
There is two ways to approach this, the paid way and then the other paid/ possibly FREE way:)
The first paid way is by creating an ad for Instagram, ideally a video using iMovie (then trim it down to a size that fits Instagram, and then paying a relatively small amount of money to promote this within the Instagram app. This is easy and to promote you just hit the little promote button under your follower count on Instagram, make sure you have a business account first. If you don't have a business account you can convert yours to one for free in Instagram through the settings.
The next way is also going to be using that same ad but instead of paying to promote on Instagram you are going to promote to other accounts, ideally 10K+ followers or a smaller account with more engaged followers.
Depending on the size of your account you could do a shoutout for shoutout with a handful of accounts for them to promote your ad and you promote their page.
If you have a smaller account you could reach out to promote on a ton of other small accounts but a better option will be to pay a small amount to be featured on a large account, well worth it in the long run! You could also offer them a service or product in return for their promotion of you. Like send them a product or offer a service if they promote you page, this also works if you ask enough accounts!
Hope you all took away something new from this post that you didn't know before! Now go out and take action, I kept it short so that you could learn and then take action asap!
Feeling like you are stuck where you are right now in social media and not getting any real results like you see other people doing? Well I was in the same position.
Felt like I was posting consistently and doing everything required for a strong social media profile and had been for around a year but wasn't seeing any real results yet.
I was posting at the best times everyday, using the best hashtags and engaging with other accounts. But still no real large growth or even large engagement on the page to help create loyal customers.
I had to be doing something wrong but I just couldn't figure it out...
Until one day I was looking deeper into the accounts that were getting high engagement, but weren't celebrities, and noticed that almost all of them that had strong audiences were doing one thing that stood out to more...
They were focused on including their audience in what they were doing and engaging with them on a deeper level than just replying to comments!
How To Increase Your Engagement
How to large and even small accounts get so many leads from Instagram, when I was getting so few?
That's what I was asking myself....
And when I started to look deeper it all came down to their engagement on the accounts!
The more people that were liking and commenting on their pictures every time, the more sales they were getting no matter how big or small their account was!
After looking deeper into their accounts this is how I found they were increasing their engagement:
They were running competitions and giveaways where people had to like and comment on their posts to increase their community and get people coming back for more!
They were also featuring some of the comments on their posts in their stories to help people get recognized like a mini shout out for their community!
These were the main two things but they also had things like their own hashtag they made up or were responding with meaning to comments. Both seemed to be working very well at increasing engagement.
Would definitely recommend trying out some of these strategies, I have just started implementing them and they are working too good!!
Increasing Your Instagram Attention
Have to seem like you are everywhere.
This one is a little more tricky but very possible to master when you do it right.
Essentially you are either going to be paying to be promoted on others accounts through shout outs on their stories or posts.
With this strategy you are able to create a high quality edit or post that represents what your page stands for and then you can reach out to larger influencers accounts with 10k-100k+ followers and inquire about how much a paid promotion would be on their page.
The more followers they have the more a post on their page is going to be so decide on a budget and DM a ton of accounts asking what their prices are so you can find the most relevant accounts, with the most engagement at the best prices!
The next way you can do this is going to be through creating a contest on your page, where you give away a free product or service in return for their follow and engagement.
Like you would put a post up on your story saying this and then start reaching out to other accounts to see if you could give them a free product or service if they promoted your giveaway on their page.
This allows you to grow your following and engagement fast, when you reach out to a large number of accounts, at little or no cost!
It's a new week, try some of these new strategies and lets get started making this dream life together!
Hope you enjoyed and learned something as usual.
Yes, you read that right.
Probably the most underrated thing when it comes to business even though it should be at the top of everyone's to-do or to work on list!
This one thing can single handedly bring you more leads, more sales and put more money int your pocket when you start to focus on it.
This one thing can also be very cost effective or even FREE if you play your cards right...
And guess what?
It is not a marketing or sales strategy like you are thinking it is. It is much bigger picture than that, which is why we need to open up our minds and start focusing on it!
Attention In Your Business
Yes, the thing you need to be focusing on is getting more attention to your business.
So, I guess it is kind of a marketing strategy but a more bigger picture one.
Because gaining attention isn't just to sell products, it is to build a community around a larger purpose that your brand stands for!
When you start creating this community you are able to build trust in the people that follow you and people buy from who they trust.
Attention is like the oxygen in your business, because without it nobody will know who you are and therefore you won't be able to sell any products or services.
It's not because your product or service isn't good, it's that nobody has heard of you. Even if you had the best product ever, if nobody knows about it you won't sell any. It's simple business!
That is why I have recently switch to trying to get as much attention to the business as possible becuase that is what will sell in the long term.
Play the long term game because that is the game that wins!
How To Get More Attention To Your Business
One of the best ways to get attention to your business, and the one that I am going to focus on is both easy to do and free!
This method is through social media, and what better way because social media is where most people spend a lot of their time!
On social media, Instagram is one of my favorite platforms to leverage as it has a large and engaged user base!
Instagram allows you to direct message accounts which gives us the potnetial to work with and connect with similar accounts in your niche! This is how I recommend increasing your attention online!
Direct message these similar accounts and see if they want to feature your page for either a feature on your page or even something you can offer them such as a free product or service.
This way their followers will see you and you will start to be known across your niche when you keep popping up on all of these similar pages!
Offer value to them through a free product or service when you reach out asking for their promotion, otherwise there is a high probability they will turn you down since they aren't getting anything out of the deal!
Now it is going to be up to you to take action and start growing your online attention. That is they key to success. You can't just create a social media account and sit back to gain followers or let the money roll in. You have to put in the work to create an engaged community!
Hope you enjoyed this and are taking action towards growing the attention to your business or brand as we speak!
Yep that easy. Thinking about it, dreaming some more, visualizing, etc doesn't do shit until you take action and get the ball moving towards your success.
Kept it short so you can learn the lessons and start... don't spend anymore time reading tonight, just take action.
Super excited to announce this to you guys!
We have been working with a few different Instagram accounts recently to help create promotional packages at a great rate for those in the community of Profiting Tools!
The goal was to help you take that next step in business marketing and start social media marketing no matter how big or small your budget is!
We are all about helping you get to that next level in business and start taking the actions you need to and this is exactly how.
No more being confused on how to start social media marketing, the button is below to click and we can help create a promotional plan for you and your business, brand or even just your page!
'Exposure' by Profiting Tools
Yes our new growth programs are called Exposure... why because that is what is what you need if you are looking to sell more products or even just make more money.
More exposure means more attention and as Gary Vaynerchuk states, attention is like the oxygen to your business.
You need it to keep moving forward because without attention nobody will know who you are or what you do. No matter how good your product is, nobody will know about it. Simple as that.
So why not make sure people know about you and make sure you are being seen? How so? Well we can help with that!
Exposure helps you work with larger Instagram accounts to get feature on their story, in their feeds and have your link put in their bio to see!
This makes sure that more people are seeing your product or service than you are able to reach with just your account.
It also gets your content in front of an engaged audience to help increase your leads with more click throughs and hopefully increase your sales as well!
How This Will Benefit Your Brand/ Business
Instagram is one of the largest social media platforms out there with highly active users that have the potential to see your products. Why not try and reach the maximum amount of people through your account as you can?
Well that is what I am here to help you with.
Like I said above, by working with larger accounts you will get your products or services in front of more people and ultimately increase your leads to your website!
More leads will lead to more sales in the long run.
You have to start maiing investments into our business if you want to see some real growth! This is your chance as we tried to create price points for every budget!
Invest now and see the returns in the future.
Click the button below to start making that investment in yourself and lets get started finding you more leads, more sales and more money!
Thanks for the support as always guys,
Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!