"Jump online they said. It will create so many more clients for you."
"Start an online business, you will be able to easily find people, make sales and start chasing your passions. It will supplement your income and allow you to quit your job."
So you started your online business or brought your brick and mortar business online, and the clients and money isn't as easy as people made it sound.
Where do you find these clients? How do you reach them? What is the best way to approach them? How do you start multiplying your sales?
I am going to show you some of those strategies on how to get clients, where to find them, the best ways to reach out and how to think in order to get the sale (and more than one sale).
I have been waiting a while to share these strategies and write this blog so I hope you guys enjoy it! Let me know what you think and what strategies are working for YOU in the comment section below!
Know Who Your Clients Are
The first step you need to take when trying to find clients online, is to figure out who exactly they are.
What do they like? What other interests do they have? What industries are directly related to yours?
For example if you run a music business, or are a rap artist, your clients or listeners might also have interests in the footwear or fashion.
The importance of knowing who your audience is and what their interests is, is that this will make it easier to both find these people, have a higher conversion rate for your products or services and just get you more sales of your product or service.
It also helps you target your ads, if you are running ads on Facebook or social media, so that only the people tat want to buy your product and have interests in your area will be targeted.
Knowing other interests of these people help, with both ad targeting and reaching out to people through social media, because your product or service will get in front of different people who aren't already seeing a ton of ads for similar products.
Say you have a music app and your are trying to get people to download and join your app, maybe instead of targeting ads towards people with general interests of music (like everyone else would do), try targeting people with fashion and interests in street wear brands.
When you do this you get in front of people who aren't already seeing a million of ads for similar products, they get your ads in front of people who are more open to clicking on your ads because they are different than what they usually see.
Another good tip for this is to target people who have already bought something in that industry, such as target a brand in your industry, because these people are already spending money in that niche, what is stopping them from buying more?
Where To Find These People
So where exactly do you find these people then?
Well I am going to go over three ways I find super effective to find potential clients based on their interests. These are some of my favorite and some of the best that work for me at this moment in time!
The first is going to be just through targeting ads on Facebook and Instagram (the two platforms where you are getting the most bang for your buck). This allows you to put to use the strategies that I explained for targeting above and get your product or service ads in front of people that are more willing to buy it.
Target people with different interests, while targeting some general interests is important, target smaller niche interests and other interests that people in your niche have. Also start targeting people who have already "broken the ice" and bought something i your niche. These are the people that are likely going to buy more.
The next strategy is an Instagram strategy to reach out through the direct messages to find potential clients you believe you could help. I will go over the strategy of what to say in the direct message later in this blog, but for now I am going to show you where to find the people.
The first way to find these people is to go on the top influencers on Instagram and start going to the profiles of their followers and more importantly the people that are liking and commenting on their pictures to reach out in a GENUINE way.
Finally, a great strategy is to just go on online forums, Facebook groups and Reddit pages where people in your niche are talking and just join the conversation and start connecting with people.
Just a quick break in the blog here to ask a favor of you guys! I would love to hear you guys in the Instagram community if you haven't joined yet!
Posting content like this blog post as well as other social media and entrepreneurship content! This page is the journey of the entrepreneur chasing their passions.
Would love to help you out some and get your voice heard in the community. Follow @profitingtools on Instagram or click the link below to join the community and start mastering social media!
How To Reach Out to Them and Get the Sale
Found some people to reach out to online for your product or service, what exactly do you say when you reach out then?
This is going to be my short guide on how to do that, start with this and then build off it to see what works for you.
And one of the best ways to bet you WON'T get a sale is to create an automated message or a basic message that you send out to everybody. Nobody will relate to this and they will know it was just a basic message you send to everyone so don't even try.
The way to start and reach out to these people is to start with their name and explain a story, how you find them, why you like their content etc.
Don't go for the sale right away, relate to them and create a genuine interest and conversation.
Next, explain a little about what you do and how you can help them. Really explain what you can do for them and the benefits you ca offer their business or life after working with them or using your product.
One of the most effective strategy is to offer your product or service for FREE, yes FREE, for the first few people you reach out to and work with. Why you might ask?
Because you can trade this for feedback, testimonials and to build your network/portfolio. This also works with products as well, as you can trade free products for promotions and feedback!
Finally, after your create this relationship or work for free you can also offer the sale later down the road or in a few conversations. This actually works a lot better than going for the sale right away, unlike what many people think because you have already helped them or provided them value in some way.
The Power of Working for FREE
Why would you work for free or offer free products when you are a business and trying to make money?
Because this is playing the long term game and that is ow you win.
Would you rather sell someone a product or service once or create a relationship with them and sell them products forever?
Easy question, right? Why do people act like they only want the one sale then?
Pushing the sale, creating automated messages that don't convert and ultimately not getting results because they are doing it all wrong!
When you work for free or offer free products then you create a relationship with them, show them what kind of value you can bring and create a life long customer.
You have already helped them in some way then if they like your product or service so then you can up sell them on the back end after you have shown the benefits and they see for themselves.
Even if you don't up sell them, you can get testimonials and build your relationships and portfolios for very cheap! This way if people ask for examples of your work, you can show them the results you have gotten with these other people in the past.
Thank you guys for all of the support as usual guys. Would love to hear what you guys are trying and how these strategies are working for you! Let me know in the comment section below and I will try to respond as soon as I see them!
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