This is going to be a quick post becasue it was just something that came to my mind in the last few days to rte about and am I in no way perfect on social media. This was something that I was working on improving so I thought you guys might enjoy it as well...
Anyone can follow/ unfollow or use hashtags to get followers on Instagram.. but the real question is how do you create an engaged following?
A following that will click your links, that trusts you, that wants to hear what you have to say and a following that wants to buy from you... how do you create that?
Followers mean shit.
I see so many accounts with high follower counts but little engagements on their pictures. What is the point honestly?
They don't get likes or comments on their pictures and therefore won't be able to sell through their social media, the ultimate goal for most of us because why spend so much time on it if it doesn't make you money? Money rules the world you know...
I was stuck in a similar position: Was slowly gaining followers but wasn't seeing much engagement and wasn't having much luck with conversions through social media... I have to be missing something here I thought.
So I started observing other, more engaged, accounts and seeing what they were doing that I wasn't doing. I saw they were doing almost the same thing as me and got confused right away util I started to dig deeper and see that they were focused more on engagement then putting up a many posts throughout the day.
They were focused on providing value and engaging with their audiences while I was responding to comments but it wasn't a main focus of mine..
That is where the mindset has to change: Care about them and they will care about you. It's that simple!
Here is what you can do and what I am working more and more on each day!
Strategies To Increase Social Media Engagement
Here are some of the strategies I am trying out and what is working best to increase my engagement so far.
The first one is simply caring about your responses to comments on your post. Don't just put a smiley face or an emoji... give them a real response back. Ask a question, drive engagement.
The next one is through Instagram stories and is like running a mini contest through there. Encourage people to leave their opinions on your last post and tag a friend for a chance to win something of value from you for free. This piece of value should be some information that you have knowledge about and others might not like your favorite tips for ______. Or a free product or service from your business! Choose one person each time to win these prizes and repeat.
Another strategy is through Instagram stories as well, and that is thanking people fro their support of your page. Take a picture of the comments on your page and give them a mini shout out on your story. They are likely to DM you with love back and that can start conversations that build trust on your page.
I hope you guys took some value out of this post and can start to implement some of these strategies to increase your page engagement! And I know it was mostly focused on Instagram but that is one of the main platforms right now and a lot of the strategies can be applied on other platforms as well!
Have a great (and productive) weekend,
Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!