Do you think that you are the only one doing what you do online?
Sorry to say this, but you are wrong.
No matter how unique your idea is there is likely many other people doing the exact same thing or at least something very similar.
Actually probably thousands of people.
You have to find a way to stand out not only for this reason but because you need the attention online and you get attention by standing out.
So, stop thinking you have a super unique idea and start thinking how you can stand out and get attention.
Are you ready?
You Are Not The Only One
You think you have a super unique idea? You probably do but there are also probably others with a similar idea out there in the world.
With so many people out there, the odds with someone having the same idea are VERY HIGH.
Don't be discouraged by that though, others doing the same thing means that there is a market out there for it. If you have a new idea, that is great but you might spend more time testing and getting people to back your idea.
Get out of the mindset that you have to have an idea that nobody else has, because you are going to be sitting around forever trying to find an idea.
And you are likely never going to find that idea that nobody else has.
Rather focus on taking action on that idea and standing out in your niche because that is what really matters and what is going to make you stand out.
Focus on finding your VOICE and not finding an idea that nobody else has.
What Makes You Stand Out
With all these people with the same idea, how are you going to stand out?
You have to find your voice, what is going to make you stand out.
What is your voice you might ask?
It is anything that makes you unique and stand out. Just like Gary Vaynerchuk has his energy and marketing expertise that stands out, Andy Frisella has his realness that makes him stand out as an entrepreneur, etc.
A great example that lets you easily see this "voice," is in clothing. Every brand has that thing that makes them stand out. Whether it is luxury like Gucci or even hype and masters of street wear that Supreme has.
You have to find out what you can do to make yourself stand out.
Make videos that are entertaining and go viral. Share your personality in your brand. Share your interests and what you like outside of your business.
A great idea is to start a vlog or even Instagram stories of a behind the scenes of your business that showcases your passions, personality, etc.
There is nobody that can replicate how you execute an idea and there is nobody that can replicate your personality. That is what makes your stand out in business.
That is why businesses win, they start bringing a personality that is relatible to other people.
That is also how people start growing on social media. They have that personality that others can relate to and start attracting those people to follow them.
FIND YOUR VOICE and DOUBLE DOWN ON YOUR PERSONALITY.
Yooooo, just a quick break in the blog here to ask you a quick favor, if you are enjoying the blog right now!
That would be to join the family on Snapchat (username: profitingtools) so that I can connect with you one on one there and provide you even more content and value!!
Now back to the scheduled blog:)
Why Your Voice Is Your Leverage
Nobody can execute an idea like you can and nobody has the same thoughts or the same passions as you.
When you start to bring your voice into your business and social media pages you start to attract people that agree with your voice, find it interesting or find it funny.
You start attracting the people like you and that have similar passions and that is what creates a community that engages, trusts you and wants to support you buy buying your products or services.
Ever see those social media accounts that have super high engagement and not the largest following? Or even if they have a large following?
They have that and can engage with those people because they knew what their voice was and then leveraged that voice to attract a following of like minded people.
Then, these people are more encouraged to consume your content and even buy from you.
That is how you win and stand out.
How To Start Building A Community Around This
So once you determine what your voice is, whether that be through entertaining, educating, bringing them value, and/or bringing your passions into your business, how do you start implementing that?
You start leveraging the social media platforms you have first of all.
Start using Facebook Live or Instagram live to do question and answer questions. Start using Instagram stories to do a "behind the scenes" of your business. Start posting content that is more on a personal level (this is one of the biggest ones).
Next, you can start to bring that personality into your ads, by creating video ads with people from your business, or from you if you are working solo right now!
You can also start to bring it into your business, by how you run things like meetings and what is in the store/ around the office.
Finally, another great idea is to add this personality to your website through personal images and videos to take it a step up from a bland and basic website. This will increase website views and conversions!
Thanks again so much for the support guys, would love to hear more from you in the comments below or on snapchat: profitingtools.
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