If You Don't Have A Lot of Ad Money, or Even If You Do, Here is A Great Place To Start Finding Clients
Everyone is so worried about running more and more ads to their page in order to get more clients, when they forget to realize they have thousands, even tens of thousands, of potential clients already following them!
You don't even need to spend money reaching out to these people because they are already right there! All you have to do is take the time to reach out...
More effective and cheaper than running ads every time to find clients, even though running ads is still essential to the business!
There are other ways to get clients, that are actually FREE, if you just put the work in.
Too many people are looking outside their account and never looking at who they already have following their account to connect with and make a potential client, this is a huge opportunity that I think you guys need to be more aware of!
Reaching Out To Your Followers
What is free to do and actually easier than selling through running ads?
Reaching out to your followers to get leads for sales. Just think about it, they already follow you so they enjoy your content or are already in your niche, so you know they are a potential lead already.
This is actually a strategy that so many people look over because they don't eve look at the possibility. They think that all you can do on social media to sell is run ads and that is simply not the case.
Even if they re reaching out to people over direct message or email already on social media, they are usually not reaching out to their own followers, they usually try finding and then reaching out to other people!
Not only can reaching out to your followers give you more leads to sell, it can also build your relationships with followers and even increase the engagement on your page even if you don't make a sale!
Seems like a win win doesn't it?!
Qualifying The Lead and Asking Questions
The first thing you want to do is actually find the right followers to reach out to. Sure, you can reach out to anyone and everyone but that is just going to waste your time because a lot of those people are likely not going to be your target market or just not going to be in the market to buy in general.
This is where qualifying the leads come in, starting by going through to find the first profile to reach out to.
Go through their captions, posts, bio and stories to see what they are interested in and identify any problems they might be having. Ultimately, you want to see if these people are going to fit your target market and if you will reach out to them.
When you do decide to reach out, start by asking if they are in the market for what you would be offering and explain what it could help them with or what problems it could help solve!
Once figuring out if they are in the market, ask questions around them or their business to get an idea where they are at and how you are going to be able to tailor what you can offer to their specific problems or needs.
Offering Value Up Front
Another method that works really well for a service based business after you decide to reach out to the account, is to offer value up front and sell them based on the results from your service!
You are going to want to reach out and directly go into how you can help them and give them a strategy or something based around your business that they can put to use right away. This allows them to put what you send them to use in their life or business and then see results so that when you follow up you can sell them based on the results they have gotten.
The one thing to make sure of when you send this "value" to them is to make sure it is actually of value to them and not just something they can Google and find the answer in two minutes.
A good way to judge how valuable the thing you are sending them is to send them something that is better than a lot of people's paid services in your niche!
I have found this strategy to work very well in the past so don't look over it even though it takes a little more time!
Building That Relationship First
The third strategy for reaching out to your followers to get leads is to build the relationship first. People buy from ho they trust, so why not try and build a relationship first and build the trust of them before going for the sale.
Before reaching out, put int he work and research their account and their interests.
Then, when you reach out, reach out explaining how you relate to their profile or a story you have around a niche they are in or even a question you have.
Just start the conversation.
This way you can learn more about them and their business and then move into asking questions to figure out how you can help them.
Following Up on Social Media
How about I tell you the one thing that help close the most sales and most people don't even think about doing when they reach out.
That thing would be called following up and it is an essential part of the sales process.
When you are going to follow up, ask about how the results they have gotten from the value you gave them early on or even just check up on them to see how everything has been. That is when you can move into your sales pitch.
Following up on social media isn't as easy as it is on the phone where you make a time and then just call them back.
On social media, you have to find the conversation which is actually really easy if you do two things.
First, decide on a time to follow up with them. Make sure you leave enough time to take action on the value that you have given them, but don't wait too long or they will forget about your conversation.
Next, you are going to want to keep track of the conversation, making it easy to go back and find ad you can do that two ways. The first being to "flag" the conversation, if you are on Instagram, by just swiping left and hitting "flag" so that it is easy to spot in the inbox.
Finally, keep an excel graph of who they are, their username and organize it by when you are following up with them. You can also add important information about this person so that you don't forget it and can mention it in future conversations, showing you care about them and remember what they told you!
Thanks again for the support as always guys, I would love to hear your comments on the blog below if you have any!
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Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!