You hear all this hype on social media, but is it true? Are people actually getting that much attention and sales on social media?
Well, you jumped on social media and just aren't getting the results you wanted to. So, now what?
It is true, people ARE getting these results on social media because of the power it has in people's lives now a says, all the attention on it and the way it allows you to build a community.
You just have to know how to use it right and how to direct people from there to a website or sales page to actually get them to buy.
That is what this blog is about, how to use social media in a way that is less focused on selling and more focused on giving as a way to sell more products.
Well this is what I am going to show you, let's get started!
Why Social Media Is Important
TV commercials, billboards and direct mail used to be the best way to market and sell. Even, email used to be way better than it is now, with really low open rates!
Why was that?
Because that is where the attention was, people used to look there, people used to trust that emails were not spam and people used to watch commercials.
That has changed, people are scrolling through Facebook instead of watching commercials, on their phones and not paying attention to billboards and not opening their personal email as much.
Now they are on social media for 2-3 hours a day, scrolling through everything on their timeline. it is like an addiction that they can't get enough of. Constantly refreshing their feeds to see if there is anything new.
That is why social media is so important, the attention is there and attention is like the oxygen of your business. Without attention you will NOT survive.
Without attention nobody will know what your product or service is or how it can benefit them. Even if it is the best things out there, they just won't know about it.
Social media also allows for engagement and one on one communication with people in your niche and with potential customers.
It allows you to be a community that trusts you and wants to hear what you say, because they are talking directly to YOU and not through some email or reading some billboard.
You can answer their questions, build a reputation and become the go to guy in your niche all from your iPhone.
The Most Important Thing on Social Media
The thing you need to focus on when trying to grow and sell on social media is to actually GIVE. Don't go for the ask or sale right away, you haven't gave them a reason to do what you say and they are most likely just going to get annoyed.
When you GIVE value, such as entertainment, lessons, tips, free products or services or anything else, FIRST then they have a real reason to do what you want them to... because you already benefited them earlier.
BUT the key here is to give way more than you ask for and never give in order for them to buy later on, give to give.
Give through content, Q&A sessions on live stream, any value you can provide to them. And never give with the goal of them buying in a few posts because that never works and they are not obligated to buy from you.
Focus on the relationship and play the long term game.
a good rule of thumb for social media is to give 3-4x more than you ask for something. Say if you want them to join an email list, provide value in 3-4 pieces of content or posts on social media before you go for the ask.
Just a little break in the blog here to say that you can hear more and engage more one on one with the community on social media.
I am most active on Snapchat: profitingtools and Instagram @profitingtools and would love to see you guys over there and engage/ answer any questions you might have.
Now back to the blog:)
The Strategy to Sell
The strategy to sell is to first create the relationship. Plain and simple.
I have a few larger accounts (20k followers) and I can't tell you how many direct messages I get that are just telling me to do something for them
Like why the hell would I do something for them, what have they done for me?
Build the relationship first, focus on engaging, liking and commenting on their posts and creating a relationship for them.
A great way is also to offer them something for free on the front end and help them solve a problem before you can sell them on the back end.
You can also offer free services and then sell them with more on the back end.
The strategy I will focus on here is going to be that FREE service route and how you can implement that to get sales on social media.
First, for those of you offering a service start by reaching out to people in your niche (I'll talk about how to do this next section) and then you are going to want to offer that free service to them. After make sure to capture a email, phone number and contact information so that you can reach out to them later.
A week or so after you complete the free service to them, contact them explaining how you have helped them in the past, the results they saw and how you can get them more results by working with them closer. This is how you sell on the back end after the free service.
For those of you with products, offer a portion of your product (if a book or guide) to them for free and the upcharge them if they want to continue and read more. For physical products this is a little harder unless you have a main physical product and then other ones.
You can send them the product using the FREE + shipping method where you just charge more on the shipping.
Or you can ask for their email, phone number, a follow on social media, etc when you give them a product for free and then you can reach out to them for more sales in the future.
How To Reach Out Directly To People on Social Media
So, you have learned a few (of many ways) to reach out on social media, how do you find people to reach out to though?
Well, if you use the strategies above or not, to reach out, you are going to need to know where to find people to connect with or contact. There are a few ways but I am going to go over two of my favorite ways.
The first way is to simply go onto hashtags in your niche (large and small) and see the accounts engaging on the recent posts an engaging more importantly on the top posts.
The second strategy is similar but you are going to go to influencers in your niche and see the people that are engaging on their posts with likes and more importantly, comments.
Look for genuine comments that are though provoking not just ones like "nice post" or something basic like that because those people aren't really that engaged i the community.
The reason we are going to target the most engaged people and not just people following the influencer or just posting in the hashtag is because we want someone that cares about the community, is active and is looking to learn more.
Other accounts have a high likely hood of not responding or just not caring that much about the industry or improving in it. We want people that are actually going to care and WANT to respond.
The Power of Social Media To Multiply Your Sales
Just like in the past when billboards had the power to get 10x the people into your business. Social media has the same power but with even more reach.
It allows you to connect with literally anyone in the world and start creating a relationship with them and potentially working with them or having them buy from you.
Before you were limited to people in your local area to see your ads, now you can run ads to literally anyone and create countless customers.
So what are you doing still reading this blog?
Start building your social media presence NOW!
Thanks again for reading guys, I would love to help you out any way that I can! Just ht me up on social media @profitingtools or through email-- firstname.lastname@example.org.
Look forward to hearing from you,
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Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!