Facebook ads, the most powerful and under priced form of advertising out there right now. Allowing you to reach thousands of people with your ads for just a couple dollars.
It also allows you to target people based on interests, so only the people that are interested in your ads are shown them. Saving you tons of money having people who don't care see your ads, like other forms of advertising.
Facebook ads are ONLY powerful if you actually know how to use them. And this is what I want to show you ho to do.
Some tips and tricks to master Facebook ads as a beginner and not waste your money running ads that won't help you in the long run.
Also, this is going to be a multiple part blog so let me know in the comments below if you want me to post more about Facebook ads!
Know Your Target Audience
The first step to creating a successful Facebook ad campaign is to know your target audience.
As I talked about above, Facebook is one of the best ways to market your business because it will get your ad in front of ONLY the people you want to see it. That is, if you know how to use the platform right.
If you don't have the right target audience, your budget is just going to be wasted and the people that your ad reaches aren't even going to click through to your sales page or content. It will just be wasted marketing dollars.
The first thing you want to do is determine both broad and specific interests that people have in your niche. Think outside of the box like if you are in the rap music business you might want to target some street wear audiences as the two niches have a very obvious overlap!
Also, try and target people who have already bought products in your niche by adding the interest of a certain product in your niche. if they have already spent money on similar products or services, they are more likely to spend more money in the same niche.
A great example of this is say you are selling dog collars, you could target people with the interest of other dog products such are balls or dog toys. This shows they have interest or ave purchased these in the past and are more inclined to buy.
Mix some of these smaller interests with larger ones and aim for a target audience of a couple million people that have interests in those niches. Any smaller and you might not reach as many people, any larger and your ad might get lost in the sea of similar ads!
Targeting these smaller interests is what is going to help your ad stand out!
Try Video Ads
The next thing you want to focus on is the ad content, specifically the image. If you are trying image ads and they aren't working as well as you would like them to work, there are two things you should try.
First, find an image with a picture of your face, yes your face, and use that for your ad. Even better, create a new image that is related to your ad and includes your face and use that for the ads.
People relate to faces and trust faces more than just a random image. So when you are putting up ads, make sure there is a face for people to relate to and they are also more likely to stop and look/ click on an ad with a face on it.
If you are looking to step your ads up ANOTHER level, try a video ad. Bring your personality into the video and explain how you can help people. This works for website landing page as well, videos have a huge impact and help people really learn.
They are more inclined to stop and watch your video than they are to stop and read a long piece of writing!
Try a video ad and you will almost certainly get more impressions and a higher click through rate!
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Now back to the blog!
Before dumping all or your marketing budget into one ad, why not find out which one is going to actually work?
What if I told you that there is a way to actually do that? Figure out which ad is actually going to work and get traction...
Well, there is and it is pretty simple. You just have to create three ads that you think will perform well and test all three before putting significant money behind them.
Start with creating the three ads and one target audience, then put $5-$20+ behind each ad (depending on your marketing budget) and see which one is performing the best, getting the most views and getting the most engagement and click troughs.
You want the amount of money you put behind an ad to be pretty small compared to the overall budget so you have more money to run the ads that work. I would also suggest not going below $5 to test because anything lower and you can't really get a good look at how much traction an ad will get.
Also, if you are looking to test out audiences as well, you can do the same thing, running a single ad and using different audiences to target for the ad. This will show you which audience is responding and engaging the best for the ad!
Where To Link Ads To
One of the most important parts of the ad, but often overlooks is where the actual ad is linking to.
To determine this, you have to figure out what your overall goal is for the ad, are you trying to sell a product or are you trying to get views to your content.
If you are trying to get views to your content, make sure the page you are linking to is a specific piece of content and not just a general "blog" on your website.
This type of ad, for general content, is good because it allows you to retarget the people that engaged with the ad the first time and sell to them as they are more likely to buy if they already engaged with the ad once!
If you are running an ad that is selling a product, make sure it is linking to a landing page that explains more (ideally through a video) and then has a purchase page as well. I can't tell you the amount of ads I have seen that just like to a website.
Like how am I supposed to know where to go to buy your product if you just link to the website?
Create a landing page and funnel your customer to the sales page!
Thank you again for the support on the blog and I hope you start converting your Facebook ads better after reading this. Stay tuned for part 2 of this blog on mastering Facebook marketing! Would love to connect with you more on my social media! Username is @profitingtools on Instagram or @proftingtools2 on Facebook!
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