Have a decent number of followers and not getting engagement really on your profile? Try these "growth strategies" for Instagram and left with a lot of followers but they don't like or comment on your posts? Or even just a smaller account struggling to gain traction?
Well, I have been through all those situations, and they sucked!! Like it was frustrating and stressful!
So, I started to research some more strategies like I would in the past, when I came across the Gary Vaynerchuk $1.80 Instagram strategy.
This is where you leave a real and genuine comment on the top 9 posts in the top 20 hashtags in your niche. And it started to work.
This is when everything clicked, I wasn't using social media the way it was supposed to be used and that's why nobody was engaging on my profile. And so many people are making this mistake everyday.
I was posting content and just assuming people would find it or even care about it without me doing anything. And then just posting more content to get more followers, and it started to not work.
The way social media was supposed to be used was to engage as a community, not spam he community.
You have to get involved in your niche, get your name out there, give people a reason to care and just put in the work.
That is what this blog is all about!
Give A Shit About Your Community
The first reason people don't find success in getting the people in their community to engage on their profile is that they don't give a shit about the people following them.
They see the increase in followers, or even the followers they already have, as just anther number they are trying to grow. They don't realize that each of those "numbers" is a person that you have the ability to impact.
So, even with just a couple hundred or a couple thousand followers, you can have an impact on so many people and create so may relationships with just that "small" numbers of followers.
Each number is a person, so start giving a shit about them.
Start thanking them for following you, start giving them value and entertaining them and start just start engaging with them and answering questions for them on your profile.
This is the biggest mindset shift because once you realize this, you have so many opportunities that you are just waiting to realize.
Provide Something of Value
So, once you realize you have to give a shit about your followers, how do you start showing that?
Other than some engagement and thanking them for following, you have to give them a reason to follow your page and stay followed to your page. You have to give them something of value.
That "value" can be either educating them on your niche, entertaining them, giving them free stuff (sometimes), bringing your personality into your page, offering tips and strategies, or pretty much anything that could help or entertain your followers.
You can't just do this once either, you have to give them a reason to keep following you. So, this means you have to keep providing content and value to your audience. Each and everyday.
They will in turn become more engaged on your page and you will start standing out compared to other pages in your niche!
Hey, just a quick break in the blog here to ask a big favor of you guys! I would really appreciate if you guys joined the community on Instagram @profitingtools,
That is the main platform for me right now and I would love to share some value an more social media knowledge over there! I have daily tips, strategies and habits for social media over there as well as a little sneak peak at my daily life!
Now back to the blog!
Give Without Expecting Anything In Return
When you are providing this value, answering questions, and helping people that follow you, you have to give to them without expecting anything in return.
You can't expect them to buy from you or anything right after you give them some value. That means right after posting one strategy or tip on your social media, you can just go for the ask at the bottom of the caption.
Instead... give, give, give and then every 3-4 posts you can go for the ask.
I see this with so many accounts that they just try and post a million ads trying to sell things to their followers and they first of all don't give them a reason to buy from them. Also, this is spammy an is just going to make people unfollow their accounts.
Focus on giving more than you are asking for and you are going to see massive results on social media when you are actually giving something of value.
Become the "Go-To" Guy In Your Niche
The final way that I am going to talk about increasing engagement is through becoming the "Go-To" guy in your niche, so that your social media accounts are the first place someone goes when they are interested in your niche or if they are looking to get a question answered in the niche.
How do you do this you might ask?
Through two ways, putting out massive amounts of content and being on all platforms.
When you are putting out content, you want to focus on putting out valuable content that is quality and answers any questions people might have in you niche. That way if they have a question, they can find your accounts and get a GOOD answer to that question. Or be entertained at the same time too!
Finally, you want to be on a majority of the major social media platforms (and I would also recommend a blog) because you never know where someone in your niche is going to be looking for content and find you.
Focus on quantity of content as well as depth and quality of that content because if you just have a lot of bad content, that doesn't provide much value, then even if people find your accounts, they won't stick around and follow or consume anymore.
First impressions mean everything and you never know what is going to be the first piece of content that someone finds of yours, so make sure whatever that content is, that it is quality and makes them want to stick around!
Thank you again for the support on yet another blog! I hope you learned a little about what really matters on social media and are going to start implementing these into your current strategy!
If you have any questions or comments, leave them in the comments below and be sure to join the community on Instagram: @profitingtools.
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Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!