Post MORE content, update your Instagram bio, start Dm-ing people, use engagement groups and use hashtags and you WILL grow on social media.... right?
Well, those kind of work, if you have great content, but they aren't the real way to grow on social media.
Trust me, I tried those for years, with varying degrees of success, none of which really got me any noticeable growth, sadly enough.
But it did help me figure out what REALLY matters when trying to grow on social media and that was to go back to the way social media was intended to be used.
To create a community.
Not to throw up a bunch of content in hopes someone will see and buy from you.
But to create a community based around giving to them without the expectation of getting anything in return. To build a large and connected community.
And how do you do that exactly? By joining the community!
This works because it is how social media was meant to be used, you can just expect people to engage and consume your content if you don't do the same to them. That is not how a community works.
Join the community, give, engage and be consistent in doing so. That's what social media was created for and that is how you WILL GROW on social media!
There Is No ONE Growth Strategy That Works For Everybody
Ever find that growth strategy on YouTube or online and think to yourself "Finally, I have found the one things that will help me grow on Instagram, this has to be it!"
And then two weeks, two months, a year later and you have barely grew and it didn't really help that much?
Yeah, same here.
Why? You may ask.. because there is no "formula" that will work for every account.
Some accounts might grow the best through paid ads, others might grow well through content and others might grow through shout outs.
There is no "right way" to grow on social media, because just like in life... there is no exact path to get to where you want to go or "right way" to live life.
The one thing I can bet you is that if you use social media the way it was supposed to be used (engage, act as a community, post good content and give more than you expect) then you WILL grow.
Except This ONE Growth "Strategy"
As talked about above, this strategy embodies how social media was made to be used and that is why it works so well. What is this strategy you might ask?
Engagement in your niche and community.
Well you might be saying "Taylor I already know I have to engage in the community..."
Well if you were doing it right, you wouldn't be complaining, but rather agreeing with what I was saying because you would know how powerful of a practice it is!
What is the right way to use this strategy then?
Well, try out what works for you, but here is what I found to work best for my accounts!
I first make sure to engage on the comments on my profile with good replies.
Then, since I am only following a variety of large and small accounts in my niche, I can easily go down the timeline and engage on their posts... I highly recommend you doing the same!
Next I go to ten hashtags in my niche and engage on those as well, on both the most recent posts as well as on the top posts in that hashtag.
Finally, I really focus on engaging on the top influencers in my niche as that is where a lot of eyes will see your comments and hopefully click through to your account!
Hey just a quick break in the blog here to invite you to join the community on Snapchat and Instagram, my main 2 platforms for social media!
Get in touch with me on a more personal level on these platforms by adding me on snap: profitingtools or on Instagram @profitingtools.
Enjoy the rest of the blog guys!
It's Not Easy and Takes Work
Nope, not easy at all... no part of entrepreneurship or owning your own business is.
So, if you think that you can just jump in and make a lot of money on the side, I suggest you find something else so you don't waste your time.
Everyone is out here looking for entrepreneurship "hacks" when the reality is that there is none and if you think you can just get out of the work you are VERY mistaken!
You have to do the work, and this strategy is no different.
You are going to have to set aside a few hours each day to engage on social media and become part of the community if you want to grow and get the benefits that social media can offer your business.
The more little "hacks" and strategies you try to implement to get quick followers might result in more followers but they won't give a crap about your page and won't engage, so what is the point?
Spend the time, reap the rewards.... it is that simple in all areas of life!
Why This Strategy Works To Grow On Social Media
Because it isn't a strategy really, plain and simple.
It rather is using social media how it is supposed to be used, as looking at yourself as part of a community rather than a marketer just spitting out content.
It is how social media was made to be used and that is why it works. It's no secret strategy, just something that many people don't realize when they get into the social media game.
Think about your personal Instagram, you post pictures that you know others will enjoy and leave comments so you can respond to comments and feel "cool." So, why do people go into social media for their business thinking anything different? Why would people follow or engage with your content just because you put it out there? Is it even that good? People don't ever care about your business as much as you think that they do!
Also, would you follow an account like your business one on your personal account if you didn't own that page? Is the content offering value and engaging in a way that you would want to follow?
These are both ways people are using social media wrong when they go into business, they are focusing on content more than being a community.
When the community aspect is all that matters. That is what social media was created for and that's how you should attack a strategy to grow on social media.
No matter how many followers you have, if they aren't engaged it really doesn't matter because they won't ever buy from you or click through your links.
Spend a few hours a day engaging in the community and use social media how it was meant to be used, it will change the game for you.
Thanks again for the support on the blog and if you are looking to join my community on Instagram or Twitter, follow me @profitingtools!
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Taylor & The Profiting Tools Team- Bringing you more information on the business, life and trading tools you need, how to implement these tools and just our thoughts on our journey to our dream life!