Day dos documenting this social media journey! How is everyone doing?
Drop a comment below if you tried different posting time like I mentioned in last post!
I tried out the different posting times on all of my accounts with varying results, but overall learned a lot about optimal times of the day, haven't yet looked into days yet though that will be soon.
I'm going to show you guys the results I got and then go into what I am focused on for the next few days!
Yesterday's Results for Post Timing
Alright, so The times I was testing were the lunch hour as well as the earlier morning hours (6am).
My thinking behind these two times was that I more people are likely to be on their social media accounts and scrolling through their feeds when they are on real from work at lunch as well as right when people get up in the morning.
I found that the lunch hour didn't work as well as the earlier hour, but it still had good results. So far on this journey I have found that the earlier the better as well as the later the better.
In between times such as 10-11am and 4-6 or 7 pm have not shown high engagement for me so far!
So here are the results, account by account:
6am: 64 likes/ 10 comments, 89 likes 5 comments
12pm: 48 likes/ 59 views/ 7 comments, 60 likes 10 comments
6am: 394 likes/ 5 comments, 479 likes 6 comments
12pm: 235 likes/ 14 comments, 443 likes 4 comments
6am: 129 likes/ 7 comments, 211 likes/ 4 comments
12pm: 152 likes/ 3 comments
6am: 233 likes/ 3 comments, 201 likes/ 4 comments
12pm: 140 likes/ 2 comments, 368 likes/ 5 comments
Lesson From Post Timing
The lessons that I have learned for post timing are pretty much that the "optimal posting times" for Instagram that you read about online are really good times to post, but there are other great times as well!
Just think about when you are on social media, such as the beginning and end of the day as well as maybe for lunch, and those are good times to try posting.
I found that the 6am and noon posting times worked very well when used right, there isn't as much room to miss the time though because the closer to 7 I got the engagement went down. Also, the closer to 1-2 I got the engagement was a little lower as well.
I would say that the 6am and noon posting times, maybe even a little before each time, are great to try on your page if you are available to post around those times!
The Focus for the Next Few Days
The focus for the next few days is going to be engagement.
When I say engagement, I am talking about commenting and liking posts from larger accounts in the niche as well as on recent posts and top posts in hashtags in the niche!
When I am commenting I am going to be leaving genuine comments, not like "Nice Post" because I have already found those types of comments are a waste of time and don't help you grow!
I will be trying this for a few hours each day to see both growth in followers and post engagement and documenting it all for my @profitingtools account.
Why I Am Focusing on Engagement
I am focusing on this because this is how social media was meant to be used and that is how I am assuming we will grow the best.
Not trying to "hack" the algorithm or anything, just joining the community and conversation and getting my voice hear/ creating relationships within my niche!
I have actually been trying this for a while and has helped me grow a ton, so I can't wait to document and show you guys the power of this strategy!
Drop a comment below if you are going to try this strategy as well or if you are already trying this strategy, I would love to see how it is working for you guys!
Talk to you tomorrow!
Blogs You Might Enjoy
Hey guys, new part of the website here where I am going to be documenting my journey on social media. This includes what I am doing day in ad day out on my own accounts as well as some insights on my work with clients, strategies and more that I am testing on social media.
This is going to be a great way to see what myself and others are testing in real time and what is and isn't working on social media on a day by day basis so you know where to leverage your resources, time and money!
Hopefully you find value in this as I am going to be making daily updates on numbers and everything! Feel free to do the same and email me any results you have, strategies or tips for me to try out or just show me what is working for you. I would love to connect with you guys!
The Main Focus
Alright, the first day was mostly focused on more consistent content on the profiles as well as posting times throughout the day.
This was actually a two day process so I am posting this a day late because of the testing took a littler longer.
I started off posting at the "common knowledge" optimal posting times which are 8-9am and 5am eastern time on Instagram each day.
Then the real focus was going to be to trying some different times, such as around the lunch hour, to see how they compared to the "optimal posting times."
The mindset behind this was that if everyone was posting at the optimal posting times, then the posts would get drowned out in all the other posts an not reach as many people.
If I posted them at different optimal times that would allow me to have a post that lasted longer and gained more traction then I would at the more "busy times" on Instagram.
To Implement this, I used my 4 accounts @profitingtools, @entrepreneur_motion, @wealthyunion and @rules2riches and posted the first day at the optimal times listed above on all of the accounts.
Then, on the second day I posted at more "slow" times that included 12pm, 8pm and 6am.
I chose these times because at 12pm, people would be on lunch if they were working jobs and more likely to be scrolling on social media. At 8pm, people are more likely to be at home and done with dinner/ chilling so that would be another time they are likely on social media. Finally, 6am I tried because many people check social right away in the morning when they wake up.
Results/ Take Aways
The results and takeaways I am going to put at the beginning of every blog post for the next day. So, the results from the previous days test will be in the next days blog because obviously the day is not done and you can't fully test and get results in a day.
So, you can look forward to these tests results in tomorrows post, as well as what I am working on for the next few days to test!
I hope you guys enjoy these new blogs about my social media and business journey! Would love to hear any questions, opinions and ideas in the comments below!
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