Made To Stick: Why Some Ideas Survive and Others Die...
by: Chip Heath, Dan Heath
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About This Powerful Book On Business Marketing
As one of the top books on business marketing, Made To Stick, by Chip and Dan Heath, explains why some ideas thrive and become successful while others just fade away and die. One of he most powerful and actionable marketing books that we have found out there teaching us how not to only market our ideas but make them stick in the minds of people to create a loyal following. Without making your ideas stick it will be hard to grow a following that will allow you to create the life of your dreams, don't let that happen just by not learning these simple concepts!
Improving our chances of an idea that "sticks" and survives is crucial to our success because without a strong idea, our business won't stay relevant for that long and eventually it will likely die off. Nobody wants their idea to die off, that is why the Heath's created this book to show us strategies to make our ideas "stickier" and help you communicate our ideas better! They show us the principles in this book though stories of success and failures in marketing ans life such as a vision for a better product at Sony and a head coach's view of sportsmanship that changed a team!
The principles taught in Made To Stick are unmatched and vital to creating a winning idea. So, don't miss out on learning them and we won't miss out on the knowledge that will bring us farther down the path to creating a businesses that potentially allows us to live our dream lives!
Thoughts & Insights From Amazon
"What I love about "Made to Stick" is that it is not merely entertaining
(though it is), it provides practical, tangible strategies for creating sticky
ideas. Once you understand these recommendations, you can boil them
down to a set of touchstone points to evaluate your own work..."
-Amy Tiemann, Amazon
"The information in this book would be useful to anyone who wants to
communicate more effectively. I am looking forward to applying the principles
I learned in my work..." -L. McWilliams, Amazon
"This book is about more than just marketing or advertising. It's about communications - how to make what we say or write more effective and more influential. Having read the book a few years ago I knew it was useful in formulating some of my ideas about marketing and positioning for my business..."
-Christian Knutson, Amazon
How This Book Will Benefit Your Small Business Marketing
-You will be able to create a business idea that will stick with customers or just improve your existing business idea to make it stick!
-You will know how to make your business idea "stickier" and how to prevent it from becoming irrelevant and dying off so that you can have the customer base in order to grow your business to great levels.
-You should understand the key aspects of a winning business idea and what makes it stronger than other business ideas!
-You will learn lessons from successes and failures by large companies who managed to make their ideas stick and then have the opportunity to apply them in your own business!
-Overall you will be able to create a more powerful marketing plan and a more loyal following to your business!
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